Timothy Pearce Email and Phone Number

Manager in Customer & Marketing Offering supporting federal clients with integrated communications, marketing and education campaigns. Brings expertise in digital communications to manage communications lifecycles across team of 25 program area experts, from defining to planning to implementation, with a focus on measurable project results including: - Manages program to develop marketing, education and health promotions, research and analytics, web and digital products and services, totaling quality delivery of thousands products annually.- Conducts full-scope program management and daily contract operations to include budget management, resourcing, quality assurance, staffing, personnel development, compliance, scope, and executive engagement.-Led digital strategy and website management for worldwide health care system, reaching more than one million users per week, overseeing cross-functional teams (e.g., content developers, user experience team, analytics team) to optimize digital user journey and continuously improve customer experience. - Managed project to integrate more than 350 individual hospital and clinic websites into a single digital enterprise solution, competing the project ahead of schedule while achieving more than three million in annual cost saving for the client organization. - Developed and implemented digital content strategy including thousands of social media posts and monthly targeted social media plans for client organization reaching an average of 9 million users annually.- Led development, implementation, and training for custom Customer Relationship Management (CRM) tool used by more than 400 customer service manage supporting health care delivery. - Oversees data analytics team for client organization to conduct comprehensive marketing analytics that determine outputs and impacts marketing and education program.

- Managed day-to-day operations of all contract support, involving multiple projects and groups of personnel at multiple location.- Manages the delivery of annual written and oral communications (e.g., articles, social media content, talking points) annually for posting on large federal health website and associated channels.- Managed controlling and deploying of resources, setting up processes, and monitoring and measuring project results for the TRICARE website redesign including brand refreshing, user experience improvements, and strategy making tricare.mil the second most visited website in the Department of Defense. - Developed business rules, controls, and project management plan to define and implement ongoing website project management and content management development. - Defined a visual information program process, managing a team that designed hundreds of simple, standard, and complex graphics, as well as approximately 100 videos annually.- Developed and delivered Section 508 compliance training and knowledge exchange for the client organization, administering quarterly trainings to over 50 learners annually and leading the testing and compliance of over 4,000 documents between 2017 and 2022.- Developed requirements and new functionality for new website launch, including wireframing, user acceptance testing, and directing development activities.

- Developed comprehensive worldwide marketing campaigns for Warrior Care Policy, leveraging multiple mediums (e.g., web, social media, exhibits, articles) to deliver synchronized, direct messages to target audiences for the DoD Warrior Games and Invictus Games. - Developed and implemented a Section 508 program to ensure all web-based products and communications were tested, remediated, and compliant with federal or DoD requirements.- Designed and implemented a data-driven web and digital strategy for Health.mil/Warrior Care to include complex content changes (e.g., design, navigation, and user experience) in addition to on-going content changes ranging from simple review of content to full-service web writing, page building, and content editing. - Served as the lead project manager to develop and market a web and social media analysis and reporting tool, including organizing, controlling, and deploying key milestones, deliverables, and resources from conception to retirement according to government goals. - Managed development and implementation of web-based communications analytics dashboard, which automated metrics for use in senior leader reports, briefings, and informed recommendations for future communications activities. - Developed and implemented strategies to improve web, social media, content management, and generating, extracting, and analyzing data. This included tracking increases across multiple key performance indicators (e.g., program utilization, congressional inquiries, web metrics, e-mail subscriptions, customer engagements) over three years.

- Defined, planned, and implemented strategic communication and marketing efforts to support private-sector clients in health care and pharmaceuticals (e.g., Sanofi Pasteur and United Healthcare System).- Developed and implemented web and social marketing strategies, including paid and organic educational content for broad and diverse populations. - Managed a social media strategy, including content, paid advertisements, and marketing for healthcare system targeting a broad and diverse population.- Created online advertisements and placement strategies using Google AdWords, Facebook, and Twitter Ads, supported efforts to grow audiences, and recommended policies.