Marketing strategy and content development for instruments and reagents that enable anatomic pathology research, multiplexing, gene and protein studies.

I supported Sales of FDA-approved companion and complementary diagnostic assays for cancer in Anatomic Pathology clinical environments, Digital Pathology instruments and software, and research-use-only reagents and instrumentation.

Digital Marketing Messaging and Content DevelopmentDevelop content for triggered, nurturing automated marketing campaigns run by Eloqua. Create technical content to drive in-bound marketing. Foster product protocol videos, infographics, webinar development and presentation. Provide customer and technical insight into online advertising tactics (e.g. Google/Facebook Ads). Engage customers and scientific community through social media (Facebook, Twitter, Google +). Support Marketing activities for scientific conferences and trade shows, and global distributor channels by providing wide-ranging marketing materials. Product focused customer education covering technical mechanisms and applications through presentations, round table discussions and 1:1 advising.

Directed the conception and development of the SaMS iPad application content, UI/UX, and other functions such as VOC and lead capture for Eloqua.Technical content development for customer facing activities at key accounts in support of the Sales Team. Product focused customer education covering technical mechanisms and applications through presentations, round table discussions and 1:1 advising.

Supported molecular biology products including gene modulation (RNAi, microRNA, shRNA, siRNA, lentiviral libraries, cDNA/ORFs), PCR/qPCR detection and other molecular biology tools.

Principal investigator in the Department of Orthopaedics with a cross-appointment in the Department of Pathology. Member of the Penn State Hershey Cancer Institute.

Principal Investigator in the Department of Orthopaedics