Timothy Burke work email
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Timothy Burke personal email
Dedicated to enabling sales/marketing teams with industry-leading technology, using data to deliver an exceptional customer experience, and gaining a deep understanding the buyer's journey. While working at SiliconExpert, an Arrow Electronics subsidiary, I was responsible for evaluating, implementing, and managing the tools/technology the marketing and sales teams used. These tools included HubSpot MarketingHub, HubSpot SalesHub, Salesforce, Gong, Drift, Chili Piper, Outreach, ZoomInfo, Cognism, and Clearbit. One of my biggest accomplishments while at SiliconExpert was leading the successful migration from Marketo to HubSpot MarketingHub. I also led the successful migration from Outreach to HubSpot SalesHub. Another accomplishment of mine was developing a robust lead-scoring model that delivers highly qualified to the sales team at the right time during the buyers journey. The implementation of this new lead-scoring model contributed to a 30% increase in MQLs and a 50% increase in leads. After the migration to HubSpot, I was able to build out advanced automation workflows to move leads down the marketing and sales funnel using personalized content that is relevant to where prospects are in the buyer's journey. This automation contributed to an increase in the velocity of prospects through the marketing funnel, reducing time-to-MQL by 10 days (35%). I led the effort to develop full marketing and sales pipeline visibility, allowing leadership to have a better understanding of what to expect. By partnering closely with the sales and marketing teams, I developed a strong understanding of the data and used these insights to build comprehensive reports/dashboards to deliver insights to the organization. I was also responsible for leading the internal data strategy for the marketing and sales teams. Our data strategy included first orchestrating data from our third-party data providers ZoomInfo and Cognism. Next, I identified and organized the information we collect directly from prospects/customers on our website. Lastly, I blended all of our data together to create a comprehensive, 360-degree view, of the prospect/customer.
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Marketing Operations ManagerG2Denver, Co, Us -
Senior Revenue Operations ManagerBrightspotDenver, Co, Us -
Marketing Operations ManagerBrightspot Mar 2023 - PresentReston, Virginia, UsAt Brightspot, I act as the marketing operations subject matter expert. I am responsible for everything from the management of our marketing tech stack, to owning the development of our reporting suite, to the refinement of our marketing automation strategy. A more thorough outline of my responsibilities can be found below. • Lead the evaluation, implementation, management, and ROI/adoption reporting of our MarTech stack including HubSpot, 6Sense, Mutiny, Typeform, ChiliPiper, Brightspot CMS, OneTrust, Google Tag Manager • Work across a large marketing team including Content Marketing, Demand Marketing, Brand/Design, Partner Marketing, Product Marketing and Web/SEO to develop processes to enhance operational efficiencies across teams, support demand generation, and campaign management• Develop and maintain reporting frameworks and dashboards, perform customer segmentation, complete post-mortem campaign analyses, manage digital and social media measurement, and present insights and recommendations based on data• Create internal training and documentation on marketing tools to ensure that all team members are fully trained and able to use the tools effectively• Regularly audit marketing tools and integrations with other enterprise platforms, such as Salesforce, to ensure that they are working effectively and efficiently• Collaborate with the Platform and Product Marketing teams to optimize website and landing page functionality and workflows and to ensure that they are driving conversions and revenue• Maintain data quality and ensure GDPR compliance, ensuring that all data is accurate, up-to-date, and protected• Combine creative problem-solving with analytical rigor to drive actionable insights that will help the company achieve its revenue goals
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Marketing Pipeline SpecialistSiliconexpert Jan 2022 - Jan 2023Centennial, Colorado, UsWhile working at SiliconExpert, an Arrow Electronics subsidiary, I was responsible for evaluating, implementing, and managing the tools/technology the marketing and sales teams use. These tools included HubSpot MarketingHub, HubSpot SalesHub, Salesforce, Gong, Drift, Chili Piper, Outreach, ZoomInfo, Cognism, and Clearbit. One of my biggest accomplishments while at SiliconExpert was leading the successful migration from Marketo to HubSpot MarketingHub. I also led the successful migration from Outreach to HubSpot SalesHub. Another accomplishment of mine was developing a robust lead-scoring model. The implementation of this new lead-scoring model contributed to a 30% increase in MQLs and a 50% increase in Leads. After the migration to HubSpot, I was able to build out advanced automation workflows to move leads down the marketing and sales funnel using personalized content that is relevant to where prospects are in the buyer's journey. This automation contributed to an increase in the velocity of prospects through the marketing funnel, reducing time-to-MQL by 10 days (35%). I also led the initiative to develop full marketing and sales pipeline visibility. By partnering closely with the sales, marketing, and data analytics teams, I developed a strong understanding of the data and used these insights to build comprehensive reports/dashboards to deliver insights to the organization. I led our data strategy, which included orchestrating data from our third-party data providers, organizing the information we collect directly from prospects/customers on our website, and blending all this data together to create a comprehensive, 360-degree view, of the prospect/customer.Lastly, I also developed and implemented revenue attribution models. These models were originally deployed in Bizible, but was later migrated to HubSpot post-migration. The revenue attribution models gave leadership insight into which campaigns and channels performed the best. -
Marketing/Communications AssociateUniversity Of Colorado Denver Mar 2020 - Sep 2021Denver, Co, UsAt the University of Colorado Denver, I was responsible for developing automated marketing campaigns to increase application rates for our undergraduate and graduate degree offerings. These campaigns included targeting prospective students who had requested more information about our degrees online but had not yet applied, campaigns to nurture prospective students that had recently toured our campus, and campaigns to encourage undergraduate students who were about to graduate to pursue a graduate degree at our school.I was responsible for the development and maintenance of the website and led a website overhaul project. The goal of this website overhaul project was to maximize the conversion rate of prospective students on our website to request more information about our degree offerings. Another one of my responsibilities was managing the universities social media accounts. I developed a social media strategy to align with the general marketing strategy and other marketing campaigns we were running. By taking an omnichannel approach to marketing, overhauling our website, and developing automated marketing campaigns, we were able to increase "requests for information" by 46% and overall direct applications (graduate applicants that recently graduated from undergrad) by 17%. -
Marketing Seo Intern1 Shot Gear Jun 2019 - Mar 2020Developed digital marketing strategy, email marketing campaigns, website conversion strategies, and Google ads campaigns. Utilized MailChimp to create and deploy marketing campaigns that each averaged $12,000 in revenue. Worked in Adobe Photoshop to create aesthetically pleasing digital content to drive sales. Spent several hours per week managing customer relationships with high priority customers.
Timothy Burke Education Details
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University Of Colorado DenverMarketing
Frequently Asked Questions about Timothy Burke
What company does Timothy Burke work for?
Timothy Burke works for G2
What is Timothy Burke's role at the current company?
Timothy Burke's current role is Marketing Operations Manager.
What is Timothy Burke's email address?
Timothy Burke's email address is ti****@****row.com
What schools did Timothy Burke attend?
Timothy Burke attended University Of Colorado Denver.
Who are Timothy Burke's colleagues?
Timothy Burke's colleagues are Parul Prem, Kaia Leahy, Prachi Vahile, Raghavendra Reddy K, Shreyangshi Raha, Satish Bohara, Jacqueline Cambron.
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