• Responsible for development, maintenance and growth of a portfolio consisting of 5 product categories, with 1100+ SKU’s, sold to customers in the automotive retail and traditional channels• Identified and launched new part numbers by means of OE research, competitive analysis and reviewing holes in coverage• Successfully implemented a new pricing strategy to improve overall margin and increase sales • Identified and developed product design improvements to reduce warranty returns• Developed new and improved installation instructions based on customer feedback• Created 9 product information and installation videos with over 790K total views on YouTube

• Supported the development, maintenance and growth of a portfolio consisting of 12 product lines, with 450+ SKU’s, sold to customers in the automotive retail, mass retail and traditional channels• Launched 2 new product lines providing a growth of 34% at largest retail customer• Successfully relaunched 3 product lines throughout retail, traditional and Ecommerce customers • Developed new program proposals and pitch them during customer line reviews• Developed product literature to effectively train sales and customers on new features and benefits• Researched OE application data to determine opportunities for increased market coverage• Maintained all technical product information including application data (ACES), product coverage, product attributes (PIES), images and competitive benchmarking • Complete ownership of all catalog and product discrepancies for entire portfolio

• Increased sales of bicycles, parts and accessories by 26% within 1st year• Analyzed external trends in the market and recommended adjusted product mix to increase product turnover• Negotiated pricing and program requirements with vendors• Responsible for sales tracking, price positioning and setting sales goals• Analyzed the competitive landscape to identify improvements to increase market share• Supervisory experience of 5 employees. Successfully trained, developed and lead sales team to meet and exceed sales goals• Identified and recommended growth opportunities to gain new customers• Increase customer loyalty through employee training on customer service and product information

I worked in a dynamic team participating and supporting all aspects of the wiper systems business in a growing segment of the automotive aftermarket. My experience includes: • Supported the growth of a multi-million dollar product line by managing multiple projects simultaneously focusing on product development and sales communication tools• Analyzed the customer and competitive landscape as a component of supporting the product roadmap, producing marketing content, and delivering sales enablement tools• Identified and specified market requirements for the heavy duty program by conducting market research supported by on-going visits to customers and prospects• Evaluate product release performance against success metrics and internal customer feedback to provide recommendations for further product improvement• Researched extensive market, customer and competitor information to define product solutions for differentiation to enable sales to win more business• Analyzed competitive landscape on digital outlets to recommend improvements to product and sales promotions• Worked cross functionally with sales, category management and communications to develop sales training modules • Analyzed detailed database information and made recommendations for catalog updates

Vehicle diagnosis and repair with a specialty in emissions related repairs.

• Earned four promotions during my three years of employment• Gained valuable experience in the following positions: Parts Associate, Express Sales and Service Technician, Service Advisor and Technician• Effectively sold automotive parts and service to end consumers• Continuously met and exceeded sales goals • Received high customer satisfaction ratings by recommending optimal products to fit the customer’s needs• Enhanced technical experience and customer service skills through on the job training• Proficient at using multiple customer and vehicle information databases