Solid sales leader with over 22 years of progressive experience in the VMS channel. I am a brand advocate within the vitamin & supplements Industry. I have spent a career developing solid relationships with independent owners, regional buyers as well as with national chains. One of my strengths is building new relationships while maintaining existing ones. I have extensive experience in sales strategies, launching new product lines, overseeing distribution levels, and increasing sales. I have a proven track record in building strong retail partnerships, employing fact-based selling approaches, and driving innovative customer marketing activities to create new business opportunities. I demonstrate leadership among peers, management, as well as cross-functional teams like Marketing and R&D. I work well with senior management in the planning and execution of strategic and business development initiatives. I have earned the trust and confidence of clients in the natural products space. I have an eye for detail, and I enjoy being part of brand that has a clear vision. I enjoy being part of a collaborative environment that revolves around supporting and helping people.• Proven retail sales leadership & branding• Skilled regional account level promotional planning • Strategic and joint business / execution planning• Successful in new product launches• Gross profit and POI-driven leader• Fact-based sales presentation capabilities• Solid Customer service• Manage expense budgets to achieve profitability• Business development and Sales growth driven