➤ Achieving top producing sales team in 2020 and 2021 by providing key account management and business development.➤ Aiding in transition of organization from a private company to an equity firm and then to IPO in less than 5 years.➤ Owning the regional P&L, successfully driving B2B and B2C selling models, and supporting new product development.➤ Successfully establishing strategic sales quotas and goals for each distributor through a joint business plan.➤ Maintaining market and competitor intelligence and developing proactive strategies to effectively compete in the region.➤ Advising sales representatives and distributors on sales techniques and campaigns, resulting in increased sales revenues.➤ Driving the development of sales strategies and sales training programs while tracking metrics and success KPIs.➤ Effectively conducting in-depth market analyses to determine customer needs, volume potential, and price schedules.➤ Managing 15 states, 6 district sales managers, and 3 district technical managers in focusing on growth and excellence.➤ Representing the company at trade shows and trade association meetings, effectively promoting products and services.➤ Facilitating communication between the customer service department, technical service, and engineering departments.➤ Driving regional goals and effectiveness, cultivating opportunities, and successfully managing seasonal business.➤ Efficiently analyzing and controlling expenditures of assigned regions to conform to budgetary requirements.➤ Developing channel sales strategies, key account plans, and relationships to deliver regional revenue growth goals.➤ Developing and implementing an annual sales plan for the region to maximize returns and meet established sales quotas.➤ Identifying and capitalizing on opportunities for regional growth and territorial expansion in complex economic times.➤ Providing accurate revenue projections, pipeline forecasts, prospect status updates, and revenue reports.

➤ Drove growth across a tri-state territory.➤ Analyzing market trends and sales data to assist dealers in sales promotions, resulting in increased sales revenues.➤ Directed a multi-channel distribution network consisting of national, regional, and dealer direct channels.➤ Demonstrating products using samples or catalogs and explaining features, attributes, and advantages.➤ Consistently exceeded territorial sales goals and successfully grew the business by 32% in 4 years.➤ Reviewing market analyses to determine customer requirements, volume potential, and competitive pricing.➤ Developed and implemented creative strategies to market Hayward through distribution and dealer direct channels.➤ Representing the company at trade shows/association meetings, promoting products/services to increase brand awareness.➤ Leveraged personal relationships to create tangible business opportunities and monitored competitor activities.➤ Executed distribution training programs to motivate the account base and provide exceptional customer service.➤ Controlling expenditures of the personal geographic district to conform to budgetary requirements.➤ Created accurate monthly/quarterly/annual sales forecasts for budgeting purposes and maintained pipeline in CRM.➤ Applied thorough product knowledge to provide a “single source” solution to any customer technical issues.➤ Developed a strong reputation as a sales leader with strong skills in mentoring and managing other sales professionals.➤ Providing input to implement an annual sales plan for the territory, maximizing returns and meeting established sales quotas.➤ Supported territory sales by creating demand in the marketplace and acquiring new and maintaining current customers.➤ Developed multi-market business through engaging engineering firms, OEMs, owners, and mechanical contractors.

➤ Manufacturer's Representative – Environmental Machinery Co., Columbus, OH – 04/1997 to 02/1998➤ Field Sales Representative – The B.B. Bradley Co., Painesville, OH – 01/1996 to 04/1997➤ Marketing Operations Season Intern – Cleveland Browns Football Club, Berea, OH – 07/1994 to 12/1995