Developed, established and leveraged customer relationships to successfully cross-sell diverse, reputable brands throughout my assigned sales territory; created a nuanced, solution-based approach for handling inbound customer calls regarding the company’s auto-shipment service.Coordinated sales efforts to maximize revenue growth of the organization’s product line, collaborating with members of the marketing, sales management, accounting, logistics and technical teams; participated in brainstorming sessions on innovative marketing strategies and analyses of customer trends.Leveraged in-depth knowledge of all in-house products, including, but not limited to, over-the-counter sleep aides, testosterone boosters and skin cosmetics, to drive sales and build brand recognition.Initiated strategies to build an efficient and optimally effective sales model with programs to coach, train, appraise and compensate sales staff.Supported and maintained a dialogue with a minimum of 300 customers a week from the US, Canada, UK and Australia; thereby, enhancing existing relationships, engaging prospective customers and generating new business for the full breadth of products and services (Force Factor, Peak Life, Stages of Beauty, Femme Factor and ProbioSlim).Major accomplishments: • Consistently ranked as top 10% of sales floor • Notable retention rate of above 50%• Cross-sell contest winner (multiple times)

Obtain new distribution within assigned territory of entire HBC portfolio and support with POS to ensure pull through from the shelfBuild/maintain relationships with store managers/receivers, distributor management and distributor repsEducate distributors’ sales representatives on product knowledge and Company sales methodologies, procedures and current promotions. Communicate daily with distributor repsCoordinate new distributor launches and crew drivesAttend/set up promotions/demos such as visiting accounts during special promos/events for brand awareness in and outside of an assigned territory

Acted as liaison to all contact between client and AdLab.Worked with client to develop an advertising strategy and ensure it is followed closely until all goals are met.Scheduled and attended regular client and team meetings.Monitored the team's progress weekly via call and status reports.Wrote and got approvals for Working Agreements, Account Backgrounds, & Creative Strategies.Oversaw the timely completion of Job Orders, Rough’s, Comprehensives, & Final Work.Led a team of Account planners to create a client brief including: Background, Research Objectives, Research Methodology (quantitative & qualitative), Target Audience Profile, Key Insights, Limitations, & Recommendations.Primarily responsible for all written work in the advertising and product.

Promoted the first brand exposure through guerrilla and in-store sampling to a new geographical market.Constructed a five month agenda of events and festivals to sample the product for optimal targeted exposure. Recorded progress through biweekly event recaps containing amount sampled at location and consumer comments.Seeded product and promotional merchandise with small businesses and prospective new clientsResponsible for company vehicle.

Promoted awareness for 20th Century Fox’s “The Internship” via a multi-platform social media campaign.Planned and promoted an advanced screening of the film and conducted post viewing survey.Dispersed promotional materials around campus through social media competitions and guerrilla marketing..Hosted and documented an “Internship” themed social party where film themed prizes were awarded.