Product Marketing Manager, Digital Solutions
Current- Manages the go-to-market (GTM) strategy for product releases and enhancements for Universal’s digital solutions.
- Partners with Sales to create effective sales collateral, battle cards, and other enablement materials.
- Develops product demos and presentations for prospects, customers, and Sales.
- Harvests user testimonials and creates customer success stories.
- Develops strategies and content for nurturing and accelerating target personas along in their buyer journeys, from awareness to advocacy.
- Captures and nurtures leads through the demand pipeline, leveraging both digital inbound and targeted Account-Based Marketing (ABM) strategies.