Timothy Steiner Email & Phone Number

Houston, Texas, United States

• Manages the go-to-market (GTM) strategy for product releases and enhancements for Universal’s digital solutions.• Partners with Sales to create effective sales collateral, battle cards, and other enablement materials.• Develops product demos and presentations for prospects, customers, and Sales.• Harvests user testimonials and creates customer success stories.• Develops strategies and content for nurturing and accelerating target personas along in their buyer journeys, from awareness to advocacy.• Captures and nurtures leads through the demand pipeline, leveraging both digital inbound and targeted Account-Based Marketing (ABM) strategies.• Develops and manages new customer onboarding content, user How-To content, and release notes.• Works closely with the product development team on UI design, in-app messaging, and content.• Monitors, measures and analyzes the effectiveness of marketing initiatives using both qualitative and quantitative inputs/techniques to enable continuous learning, campaign/program optimization, and consumer personalization at scale.• Manages a matrix of shared, internal marketing creative resources and external subject matter experts to develop blog articles, videos, digital advertising campaigns, websites, emails, and other assets to support program goals.

Memphis, Tennessee, United States

• Created marketing plan and strategy for a local medical organization in Memphis, TN, by designing flyers, emails, infographics, and other marketing communications regarding COVID-19 during the pandemic.• Analyzed various company websites to help make them more efficient and improve their visibility using SEO and CRM software.• Design marketing collateral, and digital advertisements for a local retail business in Memphis, TN.• Works for a local Real Estate company implementing marketing plan and edits to company website to generate higher customer traffic and leads for their organization.

Greater Memphis Area

• Developed and implemented digital marketing plans incorporating SEO, social media platforms and video campaigns.• Executed optimal sales strategies to achieve commercial goals for all markets.• Researched market competitors to identify potential new products and service opportunities.• Directed market planning and research to identify new business opportunities.• Managed social media campaigns and accounts for diverse range of clientele.• Exceeded sales and profit goals by supervising all marketing and planning activities.• Expanded new businesses by developing effective sales, advertising and marketing campaigns.• Boosted advertising exposure by negotiating rates and magazine placements.• Managed web-based demand generation campaigns by collaborating with internal channels to develop brand consistency and best practices.• Strengthened program outreach by managing marketing communications, public relations and government affairs to maximize branding initiatives.• Conducted market research to rationalize category and segment opportunities.• Generated monthly performance metrics and analytical reports and reviewed and communicated marketing campaign effectiveness to management team.• Cultivated customer and distributor rapport to increase retention rates and drive goal achievement.• Managed customer digital marketing strategies to meet company goals and objectives.• Aligned activities with corporate objectives by coordinating marketing, sales and IT processes. • Liaised with sales, technical services and customer relations personnel to drive on-time, under-budget project completion.• Exceeded specific team goals and resolved issues by partnering with staff to share and implement customer service initiatives.

Memphis, Tn

• Exceeded specific team goals and resolved issues by partnering with staff to share and implement customer service initiatives.• Executed updated marketing plans to increase branding exposure, customer traffic and sales.• Liaised with sales, technical services and customer relations personnel to drive on-time, under-budget project completion.• Mentored marketing personnel on best practices and protocol to maximize productivity.• Tested and optimized organic and paid acquisition channels, including content creation and curation, pay-per-click, event, social media and lead generation campaigns.• Forecasted sales numbers and product profitability to determine ideal strategies.• Conferred with advertising managers to develop and implement marketing plans.• Analyzed consumer behaviors and market trends, adjusting email and advertising campaigns based on current knowledge.

2276 West Street, Germantown, Tn 38138

• Organized event logistics, such as scheduling, budget development and management, staffing and communicating with clients in regards to event needs.• Oversaw City of Germantown communications and coordinated event promotion.• Coordinated vendors, timelines and budgets for events.• Initiated negotiations with vendors and subcontractors to maintain event budget.• Assessed events planning services and related costs.• Designed and maintained spreadsheets documenting vendor, facility and guest information.• Collaborated with sponsors and hosts to promote events.• Boosted client satisfaction through administration of on-site service requests and effective management of event logistics.• Implemented feedback initiatives to generate insights for process enhancement and business strategy.• Organized all event logistics and operations, including facility selection, pricing, transportation, accommodations, food and beverage selections and audio-visual arrangements.• Negotiated vendor rates and coordinated contract details.• Designed contracts, collected fees and booked venues for events.• Solicited potential event sponsors and coordinated event planning.

• Prepared marketing plan, including public relations, and advertising tactical plan that is in line with the marketing budget.• Calculated marketing income, including any CPI increases and lease assumptions.• Coordinated all press releases and distribution to targeted media.• Updated web pages and social media profiles with engaging and current content.• Produced and distributed email blasts to support merchants and Center generated events and promotions.• Organized development and implementation of diverse marketing campaign collateral, including videos, social media posts and blogs.• Managed social media campaigns and accounts for diverse range of clientele.• Created daily social media posts to create robust brand presence for Poag Shopping Center on Twitter, Facebook and Instagram.

Greater Memphis Area

Volunteer Experience*Annual Chairman Luncheon – Coordinated Volunteers in setting up a venue for over 2,000 people. *Managed bands that were playing at the event and hotel staff at the Peabody Hotel in downtown Memphis.*Airport Cities World Conference – Digitally created marketing video used for the world tour bus of the Aerotropolis area to be viewed by 600 guests including media.*Move It Memphis – Coordinated thousands of runners in downtown Memphis, managed staff to make sure the runners had everything they would need.*Quality Center - Setup Venue and marketing materials used for the Disney Imagineers presentation to the Memphis City Schools Summer Forum.