Hawaii Sea Spirits (HSS) is a leading innovator in the $30 billion US spirits business. Its’ ultra-premium brands are demonstrating consistent growth across several categories. Ocean Organic Vodka, the flagship brand with the highest growth in the US among ultra-premium vodka brands is distributed throughout all 50 US States, Canada, South Korea and the Caribbean.As Vice President of Sales, Central Division & National Accounts, I lead distribution and sales results for Ultra-Premium Vodka and Rum supplier in 19 states in Central Region and all off and on-premise National Accounts. Work collaboratively with distributor and retail partners to educate, facilitate new distribution and drive velocity.Selected Contributions:✪ Increased revenue 18% by evaluating and implementing new distributor pricing structure and margin, reducing spends and driving new distribution, while delivering 111.7% of full year goal✪ Implemented collaborative business planning process with distributors to identify dollar and unit growth opportunities, distribution targets, brand training/education and on & off premise marketing plans, which lead to first ever SGWS national program✪ Secured 40% increase in National Account distribution through fact-based selling, data analysis, profitability opportunity, points of difference vs. competitive set and established relationships

Constellation Brands, Inc., a Fortune 500 company, is an American producer and marketer of beer, wine and spirits. Constellation is the largest beer import company in the US, measured by sales, and has the third-largest market share of all major beer suppliers.I was promoted to VP Vice President, National Sales and responsible for leading a 16-person Kroger dedicated Total Beverage Alcohol Sales and Customer Solutions organization of Directors and National Account Managers across Beer, Wine and Spirits. Responsible for +30k new net points of distribution across all three categories. Exceeded revenue, distribution and merchandising KPIs on annual basis.Restructured and steered the global sales organization to new heights of profitability and efficiency. Evaluated market conditions and realigned teams to meet demands. Defined sales and go-to-market strategies for industry-changing programs.

Responsible for leading a 16-person Kroger dedicated Wine and Spirits organization consisting of Sales Directors, National Sales Managers, Category Management Director, Category Managers and Category Analysts. Delivered $304M in wine and spirits portfolio sales in 2016-17, growing dollar contribution +3.6%, growing share +0.2% and delivering +12k net new points of distribution.