Tim Brown's Location
Austin, Texas Metropolitan Area, United States, United States
Tim Brown's Contact Details
Tim Brown work email
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Tim Brown personal email
n/a
Tim Brown phone numbers
About Tim Brown
Over the last decade I built the Performance Marketing function at Huckberry from the ground up. I was the first marketing hire, built a team underneath me, and have profitably spent $100M+ across more than a dozen paid channels.
Tim Brown Work Experience Details
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Vp Of MarketingHeart & Soil Apr 2024 - PresentAustin, Tx, Us -
Co-OwnerOkana Apr 2023 - PresentNyc, UsOkana is an all-natural tea blended with superfoods and adaptogens. Our mission is to give your body and mind the energy, focus, and well-being you need to dominate the day. -
Marketing ConsultantFreelance Oct 2014 - PresentDuck Camp | Nov 2022 - Sep 2024 | Hunting & fishing DTC ecommerce retailer -Ran ads across Meta & Google while advising on affiliate, email, and ecommerce (now advising on all channels) -Helped the VP of Brand Marketing hire a Performance Marketing Manager to run all channels -Built a marketing HQ dash for tracking all channels and high level KPIs such as spend, revenue, and ROASBull & Stash | Nov 2023 – Dec 2023 | Leather notebooks & portfolio DTC ecommerce retailer -Conducted a 6-week masterclass in which I gave the founder a rundown of how to properly run Meta & Google ads complete with documentation, screenshots, and auditing all campaigns before they went liveBlade & Blue | Aug 2018 – Oct 2018 | Men’s apparel DTC ecommerce retailer -Acted as an interim marketing member, running all ads across Meta and GoogleOne Hampton | Jun 2015 - Jul 2015 | ER Staffing agency -Developed brand strategy and identity for a new venture in the ER staffing industry.Capital Region Collaborative | Mar 2015 - May 2015 | Non-Profit -Worked with FeedMore CEO Douglas Pick, my team and I created, pitched, and sold our idea to the Capital Region Collaborative to develop a unified marketing campaign for the 17 local farmers markets in Richmond, VA.
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Director Of Performance MarketingHuckberry Sep 2022 - Mar 2024Austin, Texas, Us-Responsible for developing annual and quarterly goals, strategic team plans, and partnering closely with Finance on budget allocation and forecasting to set financial team and company goals-Work cross-functionally with Ecomm, Brand Marketing, Buyers, Tech, and Creative teams to develop our Go-To-Market calendar and marketing plan for all major campaigns-Led hiring for our “seal team six” performance marketing pod including a new Meta channel owner, Google channel owner, Influencer channel owner, dedicated Art Director, and Creative Strategist-Worked with creative and production team to develop YouTube specific content, allowing us to scale YouTube spend by +500% to over $250k in Q4 2023 while improving our ROAS by +27% YoY-Launched Influencer program and got 100+ partners posting, earning over 4M impressions in our first quarter-Tested and scaled X (Twitter) ads while maintaining first-purchase accretive unit economics during Q4 2023 -
Sr. Performance Marketing ManagerHuckberry Apr 2020 - Aug 2022Austin, Texas, Us-Renegotiated all vendor & partner pricing down by more than -50% at the outset of the Covid 19 pandemic, saving the business hundreds of thousands of dollars in fees in 2020 and 2021-Scaled back and found pockets of hyper efficiency during the pandemic that allowed us to scale back up aggressively, leading to +41% and +59% paid revenue growth YoY in 2020 and 2021 respectively -Developed strategy and launched organic and paid TikTok program and got over 100k+ followers in the first quarter while driving over 29M paid impressions and 200k clicks to product
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Performance Marketing ManagerHuckberry Apr 2018 - Mar 2020Austin, Texas, Us-Hired a team of 4 people to help scale across all performance marketing channels-Took over the affiliate channel and put new communication processes in place that lead to +60% growth YoY-Responsible for hiring, training, coaching, and professional development of the team-Scaled all channels, while testing Pinterest, FuelX, and Twitter as new paid channels-Ran point on 8 catalog drops, continuously improving our ROAS on new customer acquisition
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Customer Acquisition ManagerHuckberry Nov 2015 - Mar 2018Austin, Texas, Us-In my first year I launched, scaled, and optimized ads across Facebook, Google, Criteo, and Steelhouse leading to +62% YoY growth in new customers.-Led and project managed the Huckberry catalog: responsible for purchasing paper, determining catalog size (page count and physical size), audience strategy, creative optimization, managing our vendors and strategy agency (BelardiWong), and analyzing performance results-Worked with creative team to develop assets, photoshopped images, and wrote copy when necessary-Developed the company's first new customer model which is still the base of what's used today-Built dashboards for all teams in RJ Metrics for consistent tracking across the company
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Marketing ConsultantKlink Technologies, Inc. (Acquired By Delivery.Com) Oct 2014 - Jul 2015-Created, conducted, and analyzed qualitative and quantitative research leading to new product development/overhaul of the app design and user experience-Built out customer profiles and collaborated with the founders to develop their investor pitch deck -Worked with Tech and Partnership teams to white label Klink for Bud Light (the “Bud Light Button App”) -
Account Management InternZambezi, Inc. Jun 2014 - Aug 2014Culver City, California, UsClient: Eastbay- Led a six person cross-functional team, creating work featured in Sole Collector Magazine- Managed the Eastbay account, helping develop and execute the Preparation Nation campaign- Teaser received 300K+ views in two weeks, becoming Eastbay’s 2nd most viewed video- Led a five person cross-functional team handling all social media channels- Increased social media engagement by 6%, biggest gain in company history -
Account Management InternThompson Marketing Jun 2012 - Aug 2012Client: San Antonio Water System (SAWS)- Assisted in the implementation of the grassroots campaign “Be a Good Neighbor to Nature”- Built and maintained relationships with local merchants to place media at their businesses- Created content for monthly newsletter
Tim Brown Skills
Marketing
Advertising
Social Media Marketing
Powerpoint
Strategy
Microsoft Office
Leadership
Marketing Strategy
Brand Management
Customer Service
Integrated Marketing
Teamwork
Social Networking
Digital Marketing
Marketing Communications
Time Management
Market Research
Social Media
Tim Brown Education Details
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Vcu BrandcenterBrand Management -
ReforgeGrowth Series (Spring '18 Cohort)
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The University Of Texas At San AntonioMarketing
Frequently Asked Questions about Tim Brown
What company does Tim Brown work for?
Tim Brown works for Heart & Soil
What is Tim Brown's role at the current company?
Tim Brown's current role is VP of Marketing at Heart & Soil.
What is Tim Brown's email address?
Tim Brown's email address is vk****@****tsa.edu
What is Tim Brown's direct phone number?
Tim Brown's direct phone number is +141550*****
What schools did Tim Brown attend?
Tim Brown attended Vcu Brandcenter, Reforge, The University Of Texas At San Antonio.
What skills is Tim Brown known for?
Tim Brown has skills like Marketing, Advertising, Social Media Marketing, Powerpoint, Strategy, Microsoft Office, Leadership, Marketing Strategy, Brand Management, Customer Service, Integrated Marketing, Teamwork.
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