Listen. Measure. Learn. Analyze. Collaborate. Optimize. Follow through. Repeat...

• Recruited to the Texas-Oklahoma border to initiate the Choctaw Nation of Oklahoma (CNO) Workforce Management team from scratch• Purposefully recruited, trained, led, and built a highly agile and effective team of WFM professionals to impact the operations of CNO Commerce• Charged with integrating, change managing, and standardizing data-driven and volume-based labor utilization through right-sizing headcounts, balancing workloads, digitalization via Virtual Roster, and labor planning best practices• Focus was on the “big three” Choctaw resorts to immediately drive maximum positive impact; labor analytics efforts for the 4 regional stand-alone casinos, 17 travel plazas, and 3 country markets were also conducted on a consultation basis• As the servant leader to the WFM team, we worked within considerable change-resistant constraints filled with significant hurdles, political ambiguities, and legacy management’s misalignments; even so, we were able to achieve countless quantifiable wins (actual quantifiable impacts and sustainable results available upon request) on both financial side and operations satisfactory "human" side• Integrated data-driven and volume-based scheduling, labor utilization process, and team member engagement digitalization at 20+ departments & outlets of the “big three” properties -- all showed incremental or significant improvements in more than just waste-eliminations in the form of labor expense dollars but also retention, morale, tip earning potential, call-in rate, and guest service scores• Capability of telling sustainable and continuous improvement stories assisted WFM in obtaining buy-ins from both the executive and the frontline levels -- nonstop engagement and reinforcement with middle management was approximately half of WFM’s concentration as resistance to change, even objectively positive changes backed by quantifiable data and undeniable results, was ubiquitous

While continued to advise and work alongside CFO and executives + FP&A, promoted (based on the portfolio of work, leadership qualities, and genuine relationships built with and respect earned from all dept heads) to drive the data-based analytical control and continuous optimization of the organization’s largest expense line -- labor:• Led a team of WFM Managers to guide, support, verify payroll, track attendance, approve time-off, and optimally schedule for 1,250 unionized and non-unionized team members operating in 16 individual departments and classifications: Front Services (Front Desk + Bell Desk + Valet), F&B (BOH + FOH + Beverage + Stewarding), Hotel (Housekeeping GRAs UPs SBOs + EVS + PBX), Table Games, Facilities, Entertainment, and Security• Continuously balanced within the confines of labor expense savings, rules of five separate union agreements, labor regulations, revenue management forecasts, and operator ad hoc demands to sustain highest possible employee fulfillment and create the optimal amount of coverage for maximum guest satisfaction• The go-to guru for Executives, Finance, Accounting, Planning & Analysis (BI), Payroll, and Corporate regarding labor expenses ranging from high-level property-wide annual budgeting down to monthly departmental and daily employee-level labor expenses examination• Productivity focused -- Initiated and led Kaizen-esque discoveries to learn, identify, and brainstorm opportunities• P&L and data analysis -- Queried data from Kronos, Infinium, Virtual Roster, and various data sources to verify stats, identify opportunities, and audit for errors or mismanagement; synergized with operators to implement executables• Collaborated closely with the Hotel dept, Guest Experience team, and Marketing executives to ensure TripAdvisor scores continue to improve with the consideration of FTE counts down or flat YoY dept by dept

Recruited to join the WGLV Financial “Planning & Analysis” team to provide technical and analytical know-how as the department transitioned to become a more comprehensive Financial “Business Intelligence” team by adding proactive and predictive business analytics to the standard reactive and post-event analyses:• Collaborated with database marketing team to thoroughly understand and then revamp the marketing offers’ postforma process by troubleshooting broken data streams and outdated data referencing; standardized reporting format to streamline postforma creation and result retrieval = the start of building and aggregation of historical data A.K.A. “prior offers” leading to capability of the proforma process for future selection of better performing offers and accurate budgeting backed by data; postforma process was also adopted for casino marketing events• “Monthly Owner’s Deck” -- Charged with organizing financials, composing narratives, analyzing external/internal factors, and aggregating operational stories from all dept heads, acted as the lead investigator, fact finder, story teller, opportunity spotter, and factor reporter on behalf of all WGLV depts for Westgate Corporate• Led the deep-dive analytical efforts for transitioning WGLV’s previous players club program to the new “World of Westgate” WOW program; each benefit offered at all tiers was financially quantified and potential impact analyzed• Utilizing SharePoint, maintained most up-to-date forecasts, historical data, and data repositories to empower executives and leaders in making the most informed and data-backed business decisions at all times• Conceptualized and led the “Poker Vloggers Project” to generate incremental revenue streams and build an authentic social media presence by being the first to actually obtain legal, compliance, and gaming board approvals to allow popular poker vlogging partners to film, create, and in turn attract new players and fans to the property

Combining marketing background, management know-how, frontline casino experience, formal education/training, and passion for the gaming industry to execute and market on a larger scale and a more innovative level:• Managed all Proforma creation (pre-analysis), Revenue Build executions (forecasting), Marketing Review presentations (post-analysis), and other Ad-Hoc projects for Mid-South and South properties• Led task forces in multiple facets most notably optimization of the Proforma-Revenue Build process• Created ongoing tasks to track a variety of performance metrics directly leading to better business decisions• Known as the “go-to person” by both POD leaders and day-to-day specialists for timely and dependable answers

• With the aim of accelerated and continual advancement, selected to open the newest Strip casino from a record-breaking candidate pool; entrusted at the frontline of giving the best possible first as well as lasting impressions to its unique mix of target clientele: both tourists & locals + both recreational gamblers & high rollers• Promoted to Dual-Rate after two months with unmatched professionalism, dependability, attitude, work ethic, customer service, and dealing skills

After a two-month analysis, relocated and took over operations; charged with repositioning, managing, and reviving a stagnant but promising casino:• Injected cash to help with immediate working capital & appropriately budgeted for the much-needed facelift to create a comfortable setting & an inviting atmosphere• Increased revenue by 17% in Q2 and 15% in Q3 while reduced overhead via advanced accounts payable control, vendor management + negotiation, and…• Brought payroll system up to standard for legal risk management & staff morale, created an apt staff incentive program focused around new business & new player development, and lowered labor cost by optimal scheduling practices & HR-laws-complied staff management• Took control of the outstanding credit lines to players/employees and collected on bad debts in an effort to alleviate working capital difficulties• Designed, launched, integrated, and marketed Captain’s Club, the premier players loyalty program of Central Coast California card rooms -- Signed partnerships with the best local restaurants and entertainment destinations thus providing value & additional incentives to loyal members while reducing food cost -- Gained support from local politicians & community leaders• Retained current players & brought back ex-players with tactical bonuses/comps as well as the “what do you think?” approach• Revamped & executed new marketing strategies (fresh & kept up-to-date website, heavy Social Media involvement, strategic Internet advertising via Facebook, Yelp, & TripAdvisor, and outsourced SEO) with the primary focus of acquiring more PM players who are generally younger with more disposable income and play more sustainable games: Blackjack & Texas Hold’em• Created and implemented proprietary inventory control system to eliminate leakage• Optimized staffing towards energized, educated, ambitious, versatile, and service-oriented professionals

Oversaw day-to-day operations and long-term development of the news aggregator LMK mobile apps and LMK.com project including:• Led the complete overhaul of the website with primary goals of ad revenue maximization and user retention• Marketed and drove traffic to website by leveraging numerous advertising suppliers, publishing sources, and social media platforms – performance peaked @ 250,000 unique visitors and 1,000,000 pageviews per day• Monetized traffic with in-page, pre-roll, and in-text ads – performance peaked @ 155% ROI• Expanded content and reach by curating “Topics” and managing a team of content creators• Carried out the platform’s visions and exceeded investor goals by overcoming technical and compatibility issues

Charged with supervising all operations and business development for multimillion-dollar boutique Internet media firm in NYC. Managed all customer service functions (upwards of 100 clients concurrently) and publisher/vendor relations (upwards of 25 publisher partners at once) with unmatched attentiveness and attention to detail. Responsible for all financial and management aspects of the company:• Business Development + Client Services -- Executed and supervised entire workflow from initial client proposal to campaign implementation/trafficking to daily reporting/optimization to invoicing/accounts receivable/collections• Media + Publisher Relations -- Implemented and managed complete process from preliminary new publisher contact to capability testing and review to negotiation to reconciliation and accounts payable• Company + Brand Growth -- Increased brand awareness with industry-leading client service practices, resulting in enhanced customer retention rate as well as optimal new business appeal• Office + HR Management -- Handled all human resources, executive, general legal, and daily tax & accounting tasks (Accounts Payable, Accounts Receivable, Collection, Payroll, Reconciliation, etc.)

• Responsible for workflow and synergy among multiple ventures and advertising products of Tremor’s holding company• Optimized internal and inter-departmental processes• Created an adaptable, streamlined system for unifying multi-departmental functions, allowing ease of information and data retrieval by team members from coordinators to sales to management• Executed and verified all trafficking, advertising, and accounting operations