Timothy Cohrs Email & Phone Number

Pittsburgh, Pa

Pittsburgh, Pa

South Deerfield, Ma

Supervised the creations of all copy for world's #1 brand of premium scented candles. This included retail signage and POP materials for a 550-store chain, direct mail, catalogs, email campaigns, and a very successful website generating $100MM annually. I was intimately involved in the creation of a new brand strategy and its voice that positioned the company as a provider of home decor solutions as opposed to simply scented candles.

Portland, Or

I was hired to turn an in-house production squad into a full-service agency capable of delivering on the needs of multiple, for-profit education brands. I reorganized the group, filled in capability gaps, and successfully proselytized its new skills to a skeptical group of internal clients. As a result, we were able to offer strategically driven creative solutions for KinderCare and the other Knowledge Universe brands that achieved a level of excellence the organization had not experienced… Show more I was hired to turn an in-house production squad into a full-service agency capable of delivering on the needs of multiple, for-profit education brands. I reorganized the group, filled in capability gaps, and successfully proselytized its new skills to a skeptical group of internal clients. As a result, we were able to offer strategically driven creative solutions for KinderCare and the other Knowledge Universe brands that achieved a level of excellence the organization had not experienced before. Show less

I advised companies on how best to leverage retail marketing options in their business plans. This ranged from developing go-to-market strategies for consumer electronics and online services as well as advising and establishing brand voice and creating content for consumer web sites and an iPhone app.

Introduced the world's largest retailer to the strategy of seasonal in-store marketing programs to entice core customers to grow average purchase size. These in-store programs built real sales momentum in a down market for retail in general. I created a west coast in-store design team and also managed an Arkansas-based print production team, and combined their efforts to produce unified marketing programs that bridged in-store, print, and online customer communications.

Re-positioned and re-packaged Casual Corner, Petite Sophisticate, and their Outlet brands for parent company Retail Brand Alliance. Driven by the company's new merchandise position, my marketing refresh deployed a more fashionable look and feel that extended through print and broadcast advertising, direct mail, new in-store signage system, and a dramatic line of shopping bags designed to be mobile billboards for these chains' new fashion stance.

Managed a team of 40 artists, writers, project managers, and producers to create apparel and home furnishings catalogs for national retailer. Oversaw multiple, deadline-driven projects. Handled photo budget of $16MM.

Revised the Nordstrom direct mail program to better reflect the company's well-earned position in the marketplace as a sophisticated near-luxury brand.

At this high profile Silicon Valley ad agency I helped develop a successful lead generation system for high cost, high consideration technology products and services. This program combined traditional direct mail, tightly focused list management, and a provocative online delivery of sales materials that consistently produced read-through rates of over 70%.

Launched original PalmPilot (identity, packaging, campaigns)Created go-to-market materials for Velo and Nino handhelds for PhilipsDeveloped team culture of listening and persuasionPushed expectations higher for creative solutionsFostered strong working relationship with account services

Led development of a brand repositioning campaign that changed the core GAP brand into an arbiter of hipness and casual fashion. The black-and-white "Individuals of Style" campaign used celebrity endorsements to dramatically expand GAP's demographic appeal from simply teenagers to 20-somethings to 40-somethings and beyond. I also worked on the teams that launched two new brands-- babyGap and Old Navy-- and helped inaugurate the transition of Banana Republic from a safari theme store… Show more Led development of a brand repositioning campaign that changed the core GAP brand into an arbiter of hipness and casual fashion. The black-and-white "Individuals of Style" campaign used celebrity endorsements to dramatically expand GAP's demographic appeal from simply teenagers to 20-somethings to 40-somethings and beyond. I also worked on the teams that launched two new brands-- babyGap and Old Navy-- and helped inaugurate the transition of Banana Republic from a safari theme store to a contemporary urban apparel resource. Show less

B.A., Creative Writing

Activities and Societies: Phi Beta Kappa, Cum Laude

M.F.A, Creative Writing

M.A, American Art And Architectural History