Contractor Services & Digital Content

Rubicon Project is a leading technology company automating the buying and selling of advertising. Within Rubicon Project, I work for the Buyer Cloud, providing advertisers and agencies with data-driven advertising solutions. Leveraging our robust intent data we serve display, video, social and mobile ads across all inventory sources including the premium sources provided through the Rubicon Project exchange.Managing and optimizing client campaigns using Chango’s leading edge marketing platform. Translate client campaign objectives into strategic and tactical recommendations for our clients.http://www.rubiconproject.com/press-releases/rubicon-project-completes-acquisition-chango/

Responsible for digital product roadmap, user experience and ecommerce operations for CAA Memberships, CAA Travel Insurance and CAA MasterCard.• Defined digital road-map and strategy for three major lines of business (CAA memberships, CAA Travel Insurance and CAA MasterCard)• Optimized user experience and developed buy flows for purchasing memberships and travel insurance online. Improved conversion website conversion rates by performing A/B and multivariate testing for membership buy flow. • Worked with creative, development, IT & business analysts to define business requirements for large-scale digital marketing infrastructure projects. • Accountable for developing and implementing strategies for SEM, SEO, email, social media and online video and lowering overall cost per acquisition. Increased unique site visitors by over YoY. • Established digital communities and identified key influencers in the market place to promote the CAA brand via social media.

Developed a strategic digital product roadmap & experience for the Insurance brokerage with a focus on demand generation and sales enablement.• Created digital product strategy and created a quote tool / flow for home and auto insurance policies (lead generation funnel) that resulted in an increase in binding policies by 25%.• Developed a marketing automation program that integrated CRM, e-mail marketing plan and website analytics giving full visibility into consumer behavior.• Developed customer journey map for various products and target groups.• Managed online acquisition marketing campaigns (social, email, SEO, blogging) toboost quotes, policies/sales. This resulted in a 60% increase in unique site visitors, lowered cost per acquisition by 35% and a 20% increase in revenue.

Managed marketing and eCommerce operations for the Business of Design and Dabble Magazine (online magazine). Provided strategic direction, eCommerce platform management, and user experience design of all websites. • Defined digital road map and product strategy for businessofdesign.com by working and collaborating with designers, developers and content creators. Worked with UX designers to create an optimal user experience to maximize revenue and reduce attrition. Performed business analysis and requirements gathering. • Developed and built advertising, customer acquisition and retention plans into an integrated marketing platform.• Accountable for developing and implementing strategies for SEM, SEO, email, social media and online video.• Created an eCommerce platform and established a new revenue stream for the brand. • Worked in a cross-functional team and managing relationships with creative teams, content teams, web developers and content contributors.• Defined budgets, measured and reported on overall marketing spend and web analytics.• Responsible for online brand awareness and community engagement for Dabble Magazine and Business of Design through social media. • Manage email campaigns, including analytics, segmentation and circulation strategies.

• Re-designed and improved user experience of corporate website. • Developed and implemented an integrated marketing and communications plan that incorporated digital and traditional marketing campaigns. These campaigns resulted in a 25% increase in annual revenue and a 15% increase in customer foot traffic.• Responsible for planning, design and execution of strategic digital and social media marketing campaigns. Engaged with B2C and B2B customers to foster community involvement and increase brand awareness. • Successfully developed long term customer acquisition, conversion and retention strategies through relationship marketing (e-mail marketing initiatives) • Responsible for all search engine optimization efforts and web traffic engagement.• Measured and analyze the success of marketing campaigns through web analytic tools and providing actionable insights to improve results. • Developed and managed marketing budget.• Responsible for the company’s media buying initiatives and securing key placements for maximum recognition.• Responsible for the development of a B2B marketing strategy that resulted in the company winning a national contract worth $3 million.• Raised brand awareness through pitches to press, interviews with bloggers and securing speaking slots at industry conferences.

• Assisted in doing market research in various industries in the Canadian Market to highlight opportunities for U.S Companies to export their products and services to Canada. • Performed qualitative and quantitative research, which includes needs assessments, concept testing, ad testing, customer segmentation, competitive assessment and market sizing. • Creating reports for high-level executives to entice foreign direct investments into Canada. Highlighting key areas of opportunity. This resulted in the importation of three American companies with products valued at $300,000 per company into the Canadian Oil & Gas sector. • Performed an extensive market research report on the education industry in Canada, specifically focusing on innovative learning technologies and tools to be applied in schools at all levels.

Assisted in analyzing agreements and terms of references between United Nations and donor countries for the funding of various environmental projects in affected conflict zones.• Analyze develop reports to highlight areas of need for funding based on field reports. • Assisted the Financial Office of UNEP to develop and forecast budget reports and analysis. Prepared high-level budget reports on the funding of projects in conflict zones for upper management• Worked with non-governmental agencies to manage and organize slum development in Kenya. Led a team of 10 United Nations interns and was successful in attaining $5,000 in funding for the construction of schools, books and paved walkways for slum dwellers.