Tim Lyons Email & Phone Number

Metzingen, Bw, De

Metzingen, Baden-Württemberg, De

Responsible for the Global Retail Sales and Operations and the Consumer Experience and Journey across 1,400 directly owned and operated, outlet and franchise partner stores.

New York, Ny, Us

Led growth and transformation as the Senior Director overseeing Asia-Pacific (14 countries):Australia, China, Hong Kong, Indonesia, Japan, Korea, Malaysia, Myanmar, New Zealand, Philippines, Singapore, Taiwan, Thailand and VietnamManaged a c. USD 650m retail sales P&L for the M.A.C Cosmetics brand and 14 countries in collaboration and partnership with their respective Brand General Managers, overseeing 850+ Direct to Consumer and Retail Partner stores in Asia- Pacific and 3,000+ people Grew the brand to become the Number One makeup brand in Asia-Pacific Expanded the network of retail stores to 850+Direct to Consumer and Retail Partner accounts and stores Designed the retail calendar of events to drive and maximise the commercial opportunity of high traffic, local, brand and retail partner trading periods to contribute >50% mix of businessDrove Conversion from <10% to >25% and delivered double digit AST and UPT growth through coaching, training and developing the team to deliver best in class customer experience Opened the global brand’s first ever global digital first store in Shanghai, and delivered +200% in consumer engagement and >70% customisation and personalisation for consumersCreated the new Social Selling retail channel through developing the team as Micro InfluencersLaunched the digital first eLearning and Development platform for all retail leaders and team members in locally relevant languages through partnership with Global and Regional teams Developed the Global brand’s post pandemic Confident Retail store playbooks

Cupertino, California, Us

Managed a c. USD 400m retail sales Global Flagship Store, overseeing 550+ people Launched Team Member Score in Hong Kong to complement Net Promoter Score and to drive the focus on coaching, training and development of the team achieving the best performance across the Hong Kong marketplace . Delivered change, and transformation through refocusing on the customer experience, including optimising roles and responsibilities from <50% to >90% customer facing, and launching Team Member Score (TMS) to complement Net Promoter Score (NPS) and support team training and developmentManaged the launch of Apple Pay in Hong Kong, delivering 10% mix of business vs 2% target mix of business to drive brand awareness and equity

Beaverton, Or, Us

Accountability for the profitability and turnaround of a distressed factory outlet business as the Director of Stores overseeing Western Europe (10 countries):Austria, Belgium, Denmark, Germany, Netherlands, Portugal, Spain, Sweden, Switzerland and UKManaged c. USD 500m retail sales, overseeing real estate channel strategy and outlet/off price close out and rebuy product range to deliver a profitable business model

London, London, Gb

Responsible for the growth and turnaround of the channel strategy to right size the business model in Central Eastern Europe (6 countries):Czech Republic, Estonia, Latvia, Lithuania, Poland and SlovakiaManaged 40 stores across 6 countries, whilst overseeing retail sales and operations, brand and product marketing, and visual merchandising India: Responsible for the restructuring of the Franchise to a Joint Venture business model, including driving organisational change, retail standard operating processes and procedures, and the retail channel strategy Led the growth of the start-up to 23 stores, including growth beyond Tier 1 cities into Tiers 2 and 3 cities, and put in place a clear channel growth roadmap and strategyPrevious experience and roles with Marks and Spencer PLC include Flagship Store Assistant Manager, London

Business Administration And Management, General

Education record