Created a brand awareness campaign via social media content marketingCreated several different content types for the company’s social media account Repurposed content to expand the company’s social media and online presence in an efficient wayDeveloped a hashtag strategy to improve the company’s content reach on social mediaAnalyzed successful social media accounts within niche to ensure the best engagement when creating contentCreated image posts, memes, and infographics for social media based on competitor researchDesigned social media content using Canva and Meme GeneratorsConducted “Trending” research to ensure social media posts get the best engagement possibleUtilized social media channels and group pages to increase brand awareness Designed an Email Automation Workflow for bottom-of-the-funnel leads within Mail ChimpDesigned an Email Automation Workflow via Mail Chimp to decrease conversion time for hot leadsOptimized the company’s email marketing using segmentation to make the emails address customer pain points more effectivelyDesigned email templates to make the marketing campaign more aesthetically pleasing for a better brand image Created and optimized an email marketing automation workflow with If/Then triggers to optimize leads through the marketing funnelOptimized the email copy and subject lines to improve conversion ratesCreated several forms of content for the company’s email marketing plan to guide leads through the marketing funnel effectivelyCreated PPC lead-generation campaigns on multiple social media platformsCreated an optimized landing page to increase conversions for PPC campaignsCreated Targeted Audiences for PPC ads to optimize the company’s ROI on their Ad SpendCreated optimized copy for landing pages and PPC ads to increase conversion rates

As a recent graduate of Google's Digital Marketing and E-Commerce Professional Certificate, I have gained experience in developing digital marketing and e-commerce strategies, running multichannel marketing campaigns, building e-commerce stores and analyzing e-commerce performance. So far, I am familiar with Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter.

A full-time, six-month professional certification program with MIT xPRO to learn the tools necessary to become a-Full Stack Web Developer

Monitored and coached a team of twenty service agents to ensure a first-class experience for customers that was compliant with PCI and FDA regulationsCreated intraday reports on our call center KPI's, specifically in the areas of upsell percentage, contact rate per hour, average talk time and time spent away from phonesProvided agent feedback to supervisors and implemented training to improve customer-facing communication and serviceDelegated to manage UPS Claims and responded to Amazon inquiries and reviews

Interacted with customers via the telephone to place orders and resolve service-based issuesConsistently recognized for achieving and regularly surpassing 80% customer satisfaction rating on a monthly basisManaged, coached, and mentored new hires on Consumer Affairs, Customer Service and Sales calls which increased efficiency by 40%Chosen to be one of the first employees to respond to Consumer Affairs calls

Completed 500+ hour online bootcamp with the mentorship of an accomplished UX professional while working full-time.Sketched concepts and created low-fidelity wireframes in Adobe Illustrator, then developed high-fidelity wireframes in Adobe Photoshop and SketchConducted user research, user surveys, preference and prototype testing with Google Sheets, InVision and Usability HubDesigned three different projects-a mobile food truck app, a cloud storage/file sharing responsive website and a responsive, one-page product website

Achieved over $10,000 in new sales in first six months with the companyHelped Accountants, Bankers, Business Valuation/Procurement Professionals, M&A Advisors, Corporate Strategists, Small Businesses, Start-Ups and Universities obtain top-level industry research reports and information

Recognized quarterly for exceeding daily company goals of sales and outbound calls per dayConsistently highlighted for top customer satisfaction reviewsLed game day stadium tours for high-level business clients, students and team fans

Consistently achieved daily company goal of 110 phone calls logged per dayUtilized CRM and SAP software to process eyewear purchases, track orders and issue return authorizationsAssumed role of consultant to assist Opticians, Optometrists and Ophthalmologists in finding the best possible frames to meet the needs of their patients

Oversaw preparation and execution of 15-18 promotions nightly over a 70 home game scheduleSpearheaded successful sales effort for Ducks youth clinics (over 100 packages sold)Marketed franchise to potential clients―distributed pocket schedules and tickets throughout Suffolk County

Interacted with customers via the telephone to resolve service-based issuesTransitioned service-based calls into sales calls―regularly achieved monthly company goal of 5% sales yieldAssumed role of supervisor for customer complaints and compliments

Planned events and promotions to increase interest in Renegades franchiseMarketed franchise to potential clients to generate revenueDeveloped additional content for website to enhance franchise to potential clients