Tim.Edwards@comtrancorp.com

SENIOR PRODUCT MARKETING MANAGERDefine, plan and ensure implementation of product marketing strategies in assigned area to meet business objectives and in line with global product strategy. Oversee all marketing activities, and support Sales organizations in driving sales and services of respective products.• Create plans and ensures implementation of the local go-to—market product marketi ng strategy including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy.• Establishes product marketing targets and budgets. Ensures their achievement through regular oversight, and definition and implementation of improvement plans as needed.• Develops and implements annual marketing plan in conjunction with relevant Business Units/Product Groups. Prepares business plans focused on business development for a defined market.• Coordinates market analyses with Product Marketing team and Sales team members and defines appropriate forecasts and plans. Evaluates and shares.

GENERAL CABLE – Atlanta, GA 2013 – 2015General Cable is based in Highland Heights, Kentucky. A manufacturer and distributor of copper, aluminum, and optical fiber cables for energy, communications, and other industries. Acquired Rio Tinto Alcan in 2013.Director – Engineering Procurement and Construction Sales Led and managed Field Applications Engineering team to exploit opportunities identified for General Cable Products including preferred, high margin building wire products, industrial cables, specialty cables and products from other General Cable divisions. Net sales US $220M – 50 million metal pounds. • Worked with senior management and regional sales directors, establishing corporate goals and developing strategic sales and marketing plans for the company.• Trained and coached team for success in all aspects of the selling cycle, resulting in increased sales in non-traditional markets.• Led Field Application Engineering participation in Panduit-General Cable (PANGEN) Strategic Alliance. Cross collaboration identified industrial automation sales for Panduit and General Cable.• Prospected and conducted face-to-face sales calls with business executives and decision makers including owners, developers, construction firms and engineering firms throughout North America, resulting in increased sales to Tyson Foods, General Motors and Ford Motors, among others.• Used SalesForce.com and Microsoft Dynamics CRM to quantify and analyze sales performance, resulting in increased sales of 15% over yearly objectives.

RIO TINTO ALCAN (formerly Alcan Aluminum Limited) – Atlanta, GA 2007 – 2013Rio Tinto Alcan is one of five product groups operated by Rio Tinto, a leading international mining group and global supplier of high quality bauxite, alumina and aluminium. Acquired Alcan Aluminum Limited in 2007.Marketing Manager – Field Application EngineeringLed and managed marketing efforts to promote the Alcan Cable’s AA-8030 aluminum alloy building wire products and MODEX systems. Net Sales US $135M (~ 40 MM AL LB). Managed $2.3M team expense budget.• Led and managed a team of 22 Field Application Engineers responsible for Marketing and Sales of Alcan Cable's building wire products in the United States, Canada, Mexico and China, resulting in increased sales of 30% each year.• Developed sales and marketing campaigns and expanded the aluminum market by targeting and converting copper purchasers into aluminum customers.• Identified prospective customers by using construction database search engines (such as Dodge and CMD) and following leads from existing customers.• Hired, trained and managed Field Application Engineering team for new expansion opportunity in China. Sales grew from zero to $10M in 3 years.• Built relationships with customers and the community promoting long term business growth.

ALCAN CABLE – ALCAN ALUMINUM LIMITED – Atlanta, GA 2004 – 2007Alcan was the world's second largest producer of primary aluminum and a global producer of engineered products and composites supplying key market sectors such as aerospace, automotive and beverage cans.Senior Engineer – Distribution Products North America Established Alcan Cable as the leading technical authority in the conversion of copper building wire products to aluminum by managing all aspects of Technical Committee representation within pertinent codes and standards in North America and internationally, thereby increasing sales of products for specified geographic regions.• Represented Alcan Cable at codes, standards and manufacturers organizations; i.e., NFPA, NEMA, EFC, UL, CSA, EEMAC, CANENA and the Aluminum Association, to promote favorable language and enhance competitive advantages.• Provided training seminars for the North American network of Field Application Engineers to ensure competitive advantages and increase customer preference.