Tim Gough

Tim Gough Email and Phone Number

Sr. Director, Customer Intelligence at Roku @ Roku Inc.
Tim Gough's Location
Fairfield, Connecticut, United States, United States
Tim Gough's Contact Details
About Tim Gough

Customer-focused analytics leader with extensive retail experience (apparel & CPG, DTC & wholesale). Data-driven marketer driving personalized experiences and optimized acquisition and retention through better targeting, attribution, and implementation of advertising and marketing technologies. Over 15 years enabling retailers and brands to:- Build high-impact analytics and research teams- Understand and activate against customer data- Create seamless, personalized experiences across all touch-pointsMarketing Analytics - partnering with Digital Media, CRM and Ecommerce teams to solve: - Targeting: audience distribution and strategy, predictive audience dev. & optimization - Attribution: media effectiveness, incrementality testing, MTA/MMM - Tech adoption: customer data platform (CDP), ESP, DMP, DSP, data on-boarding, data lake, etc.- Personalization: CRM strategy, automation, success metrics- Test & Learn: experimental design, performance vs. brand media, scaling tests, etc.Retail Analytics - empowering Merchandising, Stores and E-commerce, Product teams with: - Customer Analytics: Segmentation, dashboards & reporting, predictive modeling - Customer-centric decisions: pricing, promotions, assortment, loyaltyKey brands and retailers:- DTC & Wholesale- Grocery, Apparel, Consumer Electronics- Gymshark / Calvin Klein / Macy's / Best Buy / Kroger / Tesco / P&G / Unilever / Pepsi

Tim Gough's Current Company Details
Roku Inc.

Roku Inc.

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Sr. Director, Customer Intelligence at Roku
Tim Gough Work Experience Details
  • Roku Inc.
    Sr. Director, Customer Intelligence
    Roku Inc. Mar 2023 - Present
    San Jose, California, Us
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  • Roku Inc.
    Director, Customer Intelligence
    Roku Inc. Sep 2021 - Mar 2023
    San Jose, California, Us
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  • Gymshark
    Vp Insight, North America
    Gymshark Oct 2020 - Apr 2021
    Solihull, West Midlands, Gb
    Key role within new North America leadership team for one of the fastest growing global fitness apparel and accessories brands. Designed team structure and led hiring of priority roles. Collaborated with VP-Commercial and VP-Brand to inform North America strategy through actionable insights. Supported Commercial, Merchandising, Paid/Organic Media & CRM, Site, and Product teams with reporting and insights; informed customer-first strategies and test-and-learn opportunities across each.Key input into Global technology vendor selection (CDP, DSP, ESP, media attribution)
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  • Pvh Corp.
    Vp, Advanced Analytics
    Pvh Corp. Feb 2019 - Oct 2020
    New York City, Ny, Us
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  • Calvin Klein
    Vp, Advanced Analytics - Global Consumer & Market Insights
    Calvin Klein Feb 2019 - Oct 2020
    New York, New York, Us
    Led an exec-sponsored analytics team driving digital transformation within a legacy brand, focused on owned-and-operated business (stores and ecommerce). Used multiple data sources to better understand customers (segmentation, promotional sensitivity, predictive analytics), personalize communications (lifecycle marketing), optimize targeting for digital media (1P & 3P audience strategy), and measure impact on brand perception & sales (media attribution centered around incrementality).Primary brand owner for CDP, working closely with IT to deploy the tech and drive value through initial use cases across analytics/reporting, personalization, and automation.
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  • Verve
    Vp, Insights And Analytics
    Verve Nov 2015 - Jan 2019
    New York, Ny, Us
    Lead a high-performing insights team using data to drive better campaign performance and increased client value. Experts in campaign measurement and strategic targeting. Produced impactful data stories and thought leadership pieces, growing strategic partnerships across the industry.- Measurement: prove and optimize the effectiveness of mobile advertising campaigns- Targeting strategy: unlock Location Context to maximize the value of mobile advertising - Custom insights: create impactful stories from consumer behavior - Thought leadership & external engagements: lead the mobile marketing industry forward- Business development & partnerships: identify new business opportunities and data integrations
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  • Dunnhumby
    Vp, Media Solutions
    Dunnhumby May 2013 - Nov 2015
    Brook Green, London, Gb
    Led an insights team responsible for delivery of all projects executed with dunnhumby’s established digital and media partners in the US. These partnerships allow retail and brand clients to deliver targeted media campaigns across multiple channels including online, TV, social and mobile, and measure their impact on sales directly.
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  • Dunnhumby
    Insights Director, Macy'S Engagement
    Dunnhumby Mar 2011 - Apr 2013
    Brook Green, London, Gb
    Led a team of analysts in delivery of projects for Macy’s across the following areas:Loyalty: insights and in-market testing aimed at driving the effectiveness of Macy’s loyalty program through customer-focused innovationComms: planning and measurement of relevant, targeted communications delivered through multiple channels, including direct mail, email and online displayMerchandising & Vendors: standardization and scaling of custom tools and reports to enable customer data to become part of merchandising and planning decisions
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  • Dunnhumby
    Solutions Lead, Best Buy Engagement
    Dunnhumby Sep 2008 - Mar 2011
    Brook Green, London, Gb
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  • Dunnhumby
    Insights Analyst, Best Buy China Engagement
    Dunnhumby Aug 2007 - Aug 2008
    Brook Green, London, Gb
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  • Dunnhumby
    Insights Analyst, Tesco & Cpg
    Dunnhumby Jul 2005 - Aug 2007
    Brook Green, London, Gb
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  • Alliance & Leicester
    Marketing Analyst
    Alliance & Leicester Jan 2004 - Jul 2005
    Gb
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Tim Gough Skills

Segmentation Customer Insight Analytics Database Marketing Customer Analysis Marketing Strategy Market Research Multi Channel Marketing Marketing Direct Marketing Digital Marketing Loyalty Programs Loyalty Marketing Marketing Research Marketing Analytics Fmcg Consumer Behaviour Predictive Modeling Marketing Communications Shopper Marketing Brand Loyalty Integrated Marketing Media Planning Advertising

Tim Gough Education Details

  • University Of Cambridge
    University Of Cambridge
    Physics

Frequently Asked Questions about Tim Gough

What company does Tim Gough work for?

Tim Gough works for Roku Inc.

What is Tim Gough's role at the current company?

Tim Gough's current role is Sr. Director, Customer Intelligence at Roku.

What is Tim Gough's email address?

Tim Gough's email address is ti****@****ile.com

What is Tim Gough's direct phone number?

Tim Gough's direct phone number is +176047*****

What schools did Tim Gough attend?

Tim Gough attended University Of Cambridge.

What skills is Tim Gough known for?

Tim Gough has skills like Segmentation, Customer Insight, Analytics, Database Marketing, Customer Analysis, Marketing Strategy, Market Research, Multi Channel Marketing, Marketing, Direct Marketing, Digital Marketing, Loyalty Programs.

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