Timothy Engstrom Email & Phone Number

San Diego, Ca, Us

Waltham, Massachusetts, Us

Building a Visionary UX Department: As GlideFast's UI/UX lead, I shape and expand our visionary team, fostering a culture of creativity and innovation. Nurturing UX experts' growth, I ensure GlideFast sets new standards in user experience design.Assessment and Enhancement: Specializing in migrating to Employee Center, I lead meticulous assessments of existing setups. Identifying improvement areas, I shape tailored solutions resonating with clients and users.Thoughtful Design Revisions: Leveraging a revision process, I refine design concepts based on client feedback, ensuring a harmonious collaboration and agreed-upon solutions.Collaborative Implementation: Working closely with CSS developers, Technical Consultants, and Architects to bring the portal vision to life. This ensures seamless integration of exceptional design with robust technical execution.Creating a Unique Brand Identity: Lead the team in crafting a distinct brand identity for our UX department. Defining visual language, design principles, and a cohesive brand narrative reflects our innovative Designed Experience essence.Strategic Collaboration with Sales: Beyond design, I closely collaborate with our sales team, aligning UX strategies with business goals to increase market presence. Integrating UX into our sales approach, I contribute to compelling narratives demonstrating the value of our Designed Experience.At GlideFast, I'm part of a transformative journey, not just in designing portals but building a visionary UX department defining the Designed Experience.

Miami, Fl, Us

Lead students through ladder-approach learning of user experience and user interface design.Mentor students through design problems and encourage them to strive beyond their own thinking.

San Diego, Ca, Us

Research user behaviors through data to validate assumptions and discover new avenues for a better mobile Telehealth experience.Collaborate with Product Manager, creating a roadmap for discovery and development, leaning into a holistic user-centred approach.Design a product component system for rapid fire prototyping and consistent branding through the apps experience.

Lead creative and branding strategies throughout the company, website management, marketing collateral, trades show booths, UI/UX for Interpreta’s platform.Direct creative meetings that drive results and focus on content with meaningful conversations. Working closely with CEO and VP’s to create compelling visual stories that convey solutions Interpreta solves and the benefits it brings to the healthcare industry.Suggest copy direction for potency and readability. Rewrite and create new copy to tell Interpreta’s story in a simple engaging voice, normalizing a complicated industry’s language.Design impactful imagery to engage and enhance success stories. Developing new iconography and infographics, creating interesting editorial imagery to connect data to reader. Review and analyze design library, develop new branded pieces to fit the needs of sales and marketing initiatives and create a comprehensive plan to evolve messaging and visuals into a directed cohesive brand. Templatize collateral development for common documents such as RFP’s, white papers, and data sheets.

Led creative and design projects and branding strategy for software, app, and VR game developer; spearheaded design standards, UI/UX, front-end, game design, and marketing collateral and initiatives while overseeing team of designers. Spearheaded marketing and design direction, developed and executed social media campaigns, led influencer marketing, and designed convention and trade show branding.Reviewed, analyzed, and developed new concepts, developed viability and reach statistics to support new initiatives, and led testing of designs and content to improve customer engagement and install rate.Managed team, reviewed deliverables, identified and resolved issues, and provided trainings focused on brand standards, design practices, and collaboration. Directed brand development for new multi-platform radio app, researched demographic and trends to develop target persona, held meetings with team to pitch concepts and identify hurdles, and created web presence to capture audience; successfully launched brand and product with large user engagement and satisfaction, and partnerships with independent musicians.Led ad development and deployment process update from to HTML 5, rewrote ads, and developed code to identify device and display correct ad; new ads loaded quicker, were compatible with Google Ad Words platform, and optimized placement, targeting, and total spend.Created vision for VR game development including game play scenarios for narratives, developed vision outlining look and feel with concept art, built stories with dialog, mechanics, and puzzles, and partnered with artists to turn into useable; able to launch titles within deadline with documentation and guidelines. Partnered with PR Firm to utilize and disseminate collateral to media, led calls to review progress and ensure proper narrative of efforts, demoed game to gather feedback for more engagement, and developed and executed launch campaign with street team and booth at large convention.

Dallas, Texas, Us

Directed development and execution of branding, marketing, and product development for online health and wellness private social support network; focused on messaging, web design, UX/UI, marketing collateral, brand management, and design and implementation of gamification practices. Partnered with internal stakeholders to create product roadmap for user-centric applications, and outlined desired user experience through visual design and workflow; able to gain buy-in from executives and delivered documented standards for current and future development. Developed User Experience Personas, created and administered user-centric interviews and surveys, analyzed results to craft distinct personas, and presented findings to internal teams; utilized new personas to drive more effective app development and external marketing efforts. Led development of new Octalysis gamification strategies for platform, implemented traditional videogame mechanics to enhance user experience through targeting user mentalities, branching pathways, and alternate platform interactions. Notable Projects:Spearheaded project to re-brand company to target B2B and B2B2C partners, determined new brand persona and core attributes, evolved messaging to engage both corporate partners and consumers, and updated all collateral to align with new brand; improved sales and garnered attention and engagement from new investors. Updated corporate and client websites, incorporated UI/UX data to develop engaging layouts and copy, and integrated updated branding standards; new sites were able to improve engagement and increase on-boarding of new users by 23%

Led creative efforts for marketing design agency servicing non-profits, authors, and small businesses; worked directly with clients to develop marketing strategies, consumer messaging, and brand personas, managed team of graphic designers to bring concepts to life for final delivery and implementation. Spearheaded pitch presentations with clients, conducting comprehensive brand analysis, and updated branding and market positioning strategies to meet operational objectives; new approach increased number of new contracts, reduced client approval times, and improved client satisfaction.Developed templated and turn-key Wordpress website and CMS solutions for individual clients, partnered with customers to build out online brand and layout, integrated plugins and features to enhance user experience, and trained stakeholders in site use and maintenance; able to deliver new and engaging sites while empowering clients to utilize all features, resulting in many clients returning for additional site build outs.

Seattle, Us

Spearheaded creative projects for licensed board and video games for properties including Marvel, Star Trek, Disney, Nickelodeon, Simpsons, Family Guy, and the BBC; led development of individual products, game design, marketing design, and sales collateral.Managed team of designers and production artists, delegated assignments, monitored schedules, and led performance management actions; identified project roadblocks and worked with project managers to resolve issues and maintain timelines. Partnered with manufacturing vendor to confirm design and presentation, approve proofs, facilitate delivery to global distributors, and ensure deadlines were met; implemented improvements to manufacturing processes, packaging, and materials that reduced costs of manufacturing games by 10 cents per unit while maintaining product quality.Led updates to development of game web-demos, created templates, best practices, and branding standards to utilize in the quick spin up and pitch of concepts to partners; able to internalize process and eliminate need for outside contractor, saving upwards of $20K per project.

Us

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Bremerton, Washington, Us

Master Of Business Administration - Mba

Visual Communications / Fine Art

Certificate, Designing Gamification

Certificate, Character Design

Certificate, Advanced Computer Graphics