Timothy Farnsworth Email & Phone Number

Washington D.C. Metro Area

Leading strategic communications and brand management, driving organizational growth from $2.9M to $8M. Overseeing integrated campaigns and crisis communications while managing diverse client-like relationships with internal teams.Key Achievements:• Spearheaded brand refresh, unifying projects under cohesive identity. Overhauled visual elements, brand voice, and website, enhancing mission communication and stakeholder engagement.• Revamped media strategy, boosting national coverage and amplifying visibility of key oversight issues.• Launched digital marketing strategies, doubling email supporter list and increasing year-over-year donor revenue.• Executed targeted out-of-home marketing campaigns, including whistleblower education using bus ads and geo-targeted digital ads near government agencies. Drove thousands of resource guide views and increased awareness among federal employees.• Championed podcast "Bad Watchdog". Debut episode reached top 10% of podcasts; series won silver at NY Festivals Radio Awards and earned Ambie Award nomination.• Grew communications team from 3 to 18 members. Implemented mentorship programs, improving team performance and retention.• Manage communications across 12+ priorities spanning government accountability, corruption, civil rights, and national security. Implemented OKR system, improving project completion rates.• Lead rapid response and crisis communications, enhancing organizational credibility during sensitive situations.• Steer 12-member AI Working Group, positioning POGO as a leader in responsible AI adoption among non-profits.• Collaborate with policy teams to develop strategic communications on complex issues. Led reframing of various policy issues, broadening engagement across diverse demographics.

Washington D.C. Metro Area

Summary: Operated in an agency-like environment, providing strategic communications counsel to 60+ organizations in the peace and security sector. Developed and executed multi-faceted campaigns, driving value through innovative outreach strategies and message development.Key Responsibilities and Achievements:• Served as account lead for multiple high-profile clients, including Future of Life, Global Zero, and Physicians for Social Responsibility. Provided comprehensive communications counsel, significantly enhancing each organization's media presence and advocacy effectiveness.• Led coalition communications strategy meetings to develop strategic campaigns and ensure consistent messaging across member organizations. This collaborative approach strengthened the collective voice of the peace and security sector.• Partnered with NSquare to engage younger audiences on nuclear disarmament issues. Conducted focus groups, led cross-organizational planning, and developed messaging to motivate youth action in the peace and security sector.• Spearheaded rapid response communications efforts across the client portfolio, providing timely guidance and strategies to effectively address breaking news and critical issues.• Conducted comprehensive media analysis and message testing to refine client communications strategies, resulting in more effective and resonant messaging across diverse audiences.• Pitched and secured new project opportunities within the sector, demonstrating value through tailored communications strategies and measurable outcomes. This business development effort expanded ReThink Media's client base and service offerings.• Oversaw development of shared media and messaging strategies, including public opinion research, enhancing the overall impact of the peace and security collaborative.

1313 L Street Nw, Washington, Dc 20005

Summary: Directed all aspects of communications and marketing, managing the organization's brand and public presence while cultivating media relationships and overseeing grant management.Key Responsibilities and Achievements:• Developed and implemented comprehensive strategic communications and marketing plans, aligning organizational goals with outreach efforts to maximize impact and visibility.• Managed a multi-phased rebranding project, including overhauling the website and social media tools. This refresh modernized the organization's image and improved engagement with key stakeholders.• Led grant management efforts, including writing and editing proposals and reports. Successfully secured and maintained funding relationships crucial to the organization's operations and initiatives.• Cultivated and maintained strong media relationships, regularly pitching experts and stories to national and international outlets. This effort significantly increased the organization's media presence and established its reputation as a go-to source for arms control expertise.• Oversaw the production and distribution of the organization's monthly journal, Arms Control Today, making strategic decisions to enhance content relevance and increase readership.• Collaborated with executive leadership to develop and implement crisis communication strategies, ensuring the organization's stance on sensitive issues was clearly and effectively communicated.Initiated and managed partnerships with other organizations in the field, amplifying the reach and impact of the Association's advocacy efforts.

Washington D.C. Metro Area

• Created, formatted, and edited organization’s communications, including press releases, e-newsletters, and member, subscriber, and donor letters and emails• Established and managed the organization’s communications and editorial calendar; managed the organization’s social media accounts and incorporated them into the organization’s communications strategy• Managed media database and connected members of the press to experts• Wrote, edited, and placed op-eds in local/national media markets to influence policy decisions• Worked with key defense issues stakeholders from think tanks, NGOs, and government on current cyber issues• Managed/edited organization’s websites and blog by developing, editing, and uploading all online content

Washington D.C. Metro Area

• Provided a portfolio of clients with in-depth written analyses on a variety of policy and legislative issues including defense, aerospace, and international development• Managed seven-person policy and legislative communications and research intern team; assigned and edited projects and reports to successfully fulfill client requests

Washington D.C. Metro Area

• Supervised communications and research intern team; edited projects and reports for both content and style• Oversaw redesign of daily client newsletter to increase functionality; created 3 issue-specific daily client newsletters

· Monitored and researched legislation and policy issues and synthesized into reports for clients· Contributed daily to client e-newsletter and assisted in editing· Researched and compiled reports on potential clients for senior members of the firm