Tim Bitterman Email & Phone Number

Broadview Heights, Oh, Us

Cleveland, Ohio

Cleveland, Ohio

- Product Planning - provide leadership and guidance in the development and execution of a multi-year, cross-channel product plan for multiple product segments- Strategic Channel Plan - development of multi-year channel plans to support product portfolio growth- Implement and refine a New Product Development Process to facilitate effective product program development and introductions- Provide leadership, development and mentoring to a team of product management professionals

Cleveland, Ohio

- Strategic Channel Plan - lead the development of a multi-year channel plan (landscape wholesale) and assist in creation of additional Wholesale channel strategic plans- Marketing Plans - develop and execute annual Marketing plans incorporating digital and traditional mediums, core and new products; includes advertising, merchandising, communications and programs & promotions- Collaboration - establish productive relationships across disciplines to create and drive programs to increase cross-functional productivity, enhance communication and drive share growthLeadership & Management - provide direction and opportunity to a staff of 3

- Lead the development and execution of content for the 3-year Strategic Growth Plan- Operation Planning - Work with Marketing Teams to develop actionable plans over 12 - 36 month horizon to deliver goals set forth in Strategic Growth Plan- New Product Development - Working as part of a global, cross-functional team, created and implemented a new StageGate process applicable to multiple business units on a global scale; Created templates and Process materials and trained Business Unit in real-world application; Revised process has facilitated reduced time to market, more predictable timing, and transparency in communication- Enhanced focus on Marketing Communications within business unit, expanding team resources to enhance messaging, merchandising, content development and impact within multiple channels of distribution- Established Channel Marketing discipline within business unit to improve our market and customer knowledge and leverage insights into actionable programs to drive share- Collaboration - maintain productive relationships across multiple business units and professional disciplines to drive programs and product launches aimed at providing comprehensive consumer or trade solutions, driving share or generating awareness- Leadership and Management - Member of Business Unit Executive Staff; Experience in leading a diverse team composed of Marketing, Engineering, Project Management and Quality disciplines; Led a team varying in size from 9 - 17, including domestic and international colleagues

- Responsibilities expanded from Product Marketing to include Marketing Communications Teams- Direct the development and execution of a 3-year Product Plan across multiple categories and channels of distribution- Identify market opportunities for new products and categories; resulted in several new product lines and categories contributing ~15% of annual sales- Provide leadership and direction to Business Unit communications efforts, including print and digital messaging, merchandising, and additional forms of promotion across multiple channels and media- Lead, mentor and develop a team of 8

- New Product Development - identify market opportunities through market, competitive or consumer analysis; work with cross-functional teams to develop and deliver comprehensive product solutions- Define market opportunities and deliver clear, concise project scope definitions to internal stakeholders- Well-versed in StageGate-type process- Develop and deliver effective presentations to external and internal customers- Create and maintain multi-year product plan content (ranging in scope from product categories to entire business unit portfolios and new category exploration)- Experienced in Retail, Trade and E-Commerce channels - customer, consumer and trade behaviors

- Develop and administer trade programs to drive awareness and share; responsibilities included financial analysis, budgeting, program structure, execution, and performance reporting- Lead and assisted in numerous Marketing Communications efforts ranging from trade messaging to Retail in-store displays- Vendor sourcing and management for seven-figure trade incentive program

- Responsible for all Communications materials (budgeting, creative through printing and distribution)- Graphic designer on all print materials including full creative, layout and project management of catalogs, brochures, and packaging- Develop and execute media and print advertising; planning and buying for company advertising- Led development of new company website- Develop and implement comprehensive merchandising / POP in-store solutions for Retail Home Centers, Regional distributors, Two-Step and Trade distributor locations- SKU mix analysis including competitive analysis and customer / regional target planogram development

Mba

Bsba, Marketing

Activities and Societies: American Marketing Association Department of Intramural Sports Marketing Coordinator

Education record

Education record