Developed an integrated marketing team effort led by communications, targeting vertical industry-specific audiences based on regional product solution use cases. Attained significant brand recognition for Nium within the payments industry, overcoming challenges of penetrating the US market, as a Southeast Asian brand. Enhanced brand identity through coordinated efforts on messaging and positioning, website redesign, and integrated marketing and communications campaigns to bolster executive thought leadership and global event prominence. Designed and implemented comprehensive communication strategies, aligning with corporate and business objectives to maintain message consistency and brand integrity. Collaborated with the product team to research and develop key product strategies and positioning. Generated compelling content, including eBooks, whitepapers, podcasts, articles, blogs, and multimedia assets, to increase audience engagement and brand loyalty.

Increased brand engagement and customer interaction by strategically managing content creation and influencer marketing initiatives. Optimized C-suite and executive team engagement through strategic participation and presentations at major industry events such as CES and Money2020. Facilitated effective workplace communications across executive, employee, stakeholder, strategic partner, and investor channels to drive business success. Developed robust relationships with key strategic partners, including NASCAR, enhancing collaborative opportunities and brand growth. Accelerated product adoption and increased usage through creation and execution of innovative marketing strategies, including customer incentives and partnership programs.Spearheaded earned media efforts, which significantly increased and secured top-tier earned media coverage, including Business Insider, Cheddar, CNN, Forbes, Fortune, FOX Business, TechCrunch, and the Wall Street Journal.Boosted brand and product awareness, followers, impressions, and deeper customer engagement through the development and strategic management of creative content and influencer marketing campaigns.Drove all brand reputation activities, including customer support strategies and management of all app and product review platforms such as TrustPilot and Google Business, resulting in an increase in number of 5-star reviews and mitigation of negative reviews.Significant contributor in delivering tactical brand marketing plans, including customer incentive programs, cashback rewards promotions, in-app engagement campaigns, and partnership incentives propelling product adoption and usage.Drastically raised and captured critical recognition awards, including the Forbes Fintech 50 2020, Aite Group Best Digital Wealth Management Multiproduct Offering, Finovate Award for Best Digital Bank 2019, Benzinga Fintech Awards Winner for Innovation in Personal Finance 2019, and the Webby Awards 2019 People's Voice Award.

Key strategist in planning and execution of highly creative, fast-paced, and integrated PR campaigns, high-impact social media campaigns, and traditional, experiential, influencer, and content programs to increase and create profound brand engagement for clients. The following are highlights of the value I brought to the company:Client & Business Growth Catalyst: Leveraged expertise and insight to develop and steer new business development programs with an aim of growing the business and expanding the clientele.Key Clients/Accounts Management: Efficiently managed top agency accounts such as Blizzard Entertainment, Lowe's Home Improvement, MINDBODY, MoneyLion, NRG, Tech21, Verizon Wireless, and ZTE.MINDBODY: Created an entire integrated marketing program to promote MINDBODY at Nasdaq's FitWeek opening bell ringing.CES: Brought two clients together (MINDBODY & MoneyLion) for a panel on the importance of physical and financial health to start the New Year.Tech21: Planned and executed several new product launches that coincided with the new iPhone and Android devices, ensuring Tech21 had a share of voice in media coverage and within social media.NRG: Directed national media relations for one of the largest power companies in the country; facilitated launching of several new sustainable energy initiatives, including portable chargers at CES.

I shaped the overall direction in growing the business and diversifying clientele, including communication and coordination with Ketchum's Global Consumer Practice Group and participation in Ketchum's Growth, Inc. program. I spearheaded the planning and strategy development for quarterly and annual plans and identified areas of opportunity for Ketchum's specialty groups (e.g. Ketchum Digital, Ketchum Global Research & Analytics). I also collaborated with client digital teams to amplify programs and campaigns via all social media channels.The following are highlights of the value I brought to the company:Client Management: Managed various clients, including Fresh Express, Frito-Lay (the Lay's Brand), King Digital Entertainment, Nestlé, (Häagen-Dazs), San Francisco Travel Association, The Weinstein Company (Lexus Short Films), and StubHub.King Digital: Planned and executed key consumer experiential events designed to raise awareness and drive excitement for existing and new games.Nestlé, (Häagen-Dazs): In partnership with our team, developed a plan in executing media relations / media tour for LA Film Festival and promoting Crafted, a short brand film created by Morgan Spurlock.StubHub: Formulated strategies in implementing integrated marketing campaign for StubHub's "#onlygoodsurprises"; including celebrity influencer marketing program to promote and amplify video content.

I offered strategic counsel and outstanding leadership in media relations strategy, creative guidance to clients, social media initiatives for all clients including strategy, content development, and execution, and new business development, including research and creation of in-person presentations.The following are highlights of the value I brought to the company:Team Development: Built a new, high-performing branch team within the consumer technology practice group, from a single account with one employee to a team of six with seven clients; successfully reached team profitability within the first six months.Client Account Management: Provided strategic direction in managing portfolio of assigned clients, team's productivity and deliverables, and thorough communication with clients, comprising of Toyota, Ooma, Cupid.com, Sidecar, MapQuest, AOL, BetAmerica.com, and the EV Electric Feeling.Toyota: Played a key role in the management and execution of numerous integrated marketing campaigns for new car launches, including an experiential media event in New York for the Highlander ("Picture yourself in a Highlander" - car turned into a photo booth on the streets of New York).Managed influencer marketing in coordination with a top urban photographer who shot Toyota's all through New York (amplified content through all communications channels).EV Electric Feeling: Won a government contract for the new EV initiative in Bay Area through strategic planning and engaging pitch. Conceptualized and created a short film to promote the initiative.

Limos.com is the largest online marketplace for chauffeured transportation worldwide, enabling leisure and business travelers to compare and book pre-screened car services at specially-negotiated discounts of up to 40 percent off standard rates. With exclusive search technology, thousands of quality local vendors and helpful customer reviews, Limos.com consistently delivers more ways to find the perfect car service or limousine for any occasion.

Previous Positions: Account Manager, Senior Account Executive and Account ExecutiveAllison+Partners is a global communications agency with 30 offices and more than 400 employees worldwide. With one global P+L, Allison+Partners can put the best people on our clients’ business, regardless of location. The agency is organized around six practices: Consumer Marketing, Corporate, Global China, Healthcare, Public Affairs and Technology.

A trusted marketing agency specializing promotion and publicity of entertainments brands and properties.

CBS Radio, Inc., formerly known as Infinity Broadcasting Corporation, is one of the largest owners and operators of radio stations in the U.S., fourth behind main rival’s iHeartMedia, Inc., Cumulus Media, and Townsquare Media.