I lead the marketing and operations teams for DC Thomson's two energy brands:E-FWD: an exclusive community established to unite visionary leaders in politics, energy, and finance. Our mission is to accelerate the UK’s transition to a cleaner, more secure energy system. Through strategic content, meaningful connectivity, and actionable insights, E-FWD empowers its members to influence and shape the future of energy.Energy Voice: frontline news and views for energy professionals. For over 25 years we have been the eyes and ears of the energy community. Energy Voice is the first word in energy news, ensuring our readers are in the know and ahead of the game.I lead our marketing team as we create compelling and comprehensive strategies to scale E-FWD and Energy Voice, ensuring alignment between marketing and sales to drive revenue growth. I also support operational efficiency across departments like Editorial, Subscriptions, Product, Technology, Finance, and HR to meet strategic goals, and lead our objective setting and reporting framework.Key responsibilities include managing and mentoring the marketing and community management teams, fostering a collaborative culture, and ensuring cohesive cross-departmental coordination. Additionally I support the company’s strategic planning by monitoring market trends and competitor activities.My role also involves driving product development by leveraging market feedback and insights from marketing campaigns. I work closely with our Product and Technology teams to introduce new product features and offerings, continuously enhancing the customer experience and driving innovation based on market demand.

When I joined DC Thomson in mid-2019 Energy Voice was highly connected and respected as a print and digital news service for North Sea energy, but commercially underdeveloped. We set out to change that and in the subsequent years have... - Launched new channels including events, podcasts, Apple News. - Grown digital audience by 2x with an emphasis on renewables and global markets. - Increased advertising and branded content revenue by 2.5x. - Increased digital subscriptions revenue by 6.5x.Based on our success with Energy Voice we won backing from the board to launch E-FWD - an exclusive community for senior leaders in UK energy with the goal of accelerating the UK's transition to a clean, secure energy system through connectivity and insights joining the dots between industry, politics and finance.The E-FWD brand and launch won a Drum award for marketing, and since November 2023 we have secured senior representation from over 100 key organisations from across the UK energy value chain. We have now introduced a new tier of E-FWD membership designed to help the next generation of forward-thinking energy leaders to develop the skills and relationships they need to steer their organisations to success.

Responsibility for all account management and business development across NewsBase's core subscriptions business. Providing sales management support for the media and research divisions. Helping steer group commercial strategy and digital transformation.

Managed the Customer Account Management team which generates up to 90% of group revenue - customer retention and new business generation - reporting directly to the CEO. As well as operational responsibility for my team, I played a central role in determining company-wide sales strategy, delivering consistent advancements in technique and performance. As a key member of the company's management committee I have made also significant contributions in almost every area of the business from new product development, through production, to marketing and sales.

Tasked with looking after the company's largest and most complex accounts, I honed the company's customer care and sales processes, resulting in unparalleled key customer retention and account development. On my way to growing my renewals book by 200% in 5 years I set several renewals and new business records. The innovative yet practical methods I used to achieve this became team best practice.

Recruited as company's first dedicated Account Manager, I was targeted with implementing a magnified focus on customer relationships, so increasing retention (subscription renewals) and new business generation within existing accounts. My success in this role lead to rapid expansion of the department and, remaining at the forefront of developments to customer handling technique, I helped the company achieve record renewal rates and sustained revenue growth.