A proven and successful leader with deep skills and expertise driving results with marketing, solutions and sales programs that emphasize marketing operational excellence and sales alignment. Demonstrated ability leading organizations to a new or renewed focus by identifying and communicating a strategic vision and driving business impact. Over twenty years experience developing teams and executing cost effective programs including strategy, business case, planning, budgeting, performance management, positioning, segmentation, forecasting, pricing, messaging, digital marketing, demand creation, analyst relations, alliances, sales enablement and field marketing in a global organization.Specialties: Planning, Operations and Performance Management: Lead the team responsible for developing and operationalizing the Global Marketing and Solutions business plan and measuring success through Planning and Performance Management applications, tools and analytical platforms across a Marketing and Solutions organization of over 2000 people. Integrated Marketing Programs: Industry award winning global campaign contributed to $257M in orders and $253M in new opportunities.Sales Enablement and Marketing Effectiveness: Led an award winning sales and marketing effectiveness program to increase customer penetration resulting in $40M in new business. Developed, launched and enabled a global operating model for sales enablement including a joint vision, charter and governance model for ongoing operational interlock.Account Based Demand Creation: Organized around target account and stakeholders. First year results included 71% of touches from target accounts and $145M in opportunities.
Listed skills include Go To Market Strategy, Sales Enablement, Demand Generation, Enterprise Software, and 32 others.