Tim Lambert

Tim Lambert Email and Phone Number

Vice President, Business Planning and Budget Management at SAP @ SAP
germany
Tim Lambert's Location
Greater Philadelphia, United States
Tim Lambert's Contact Details
About Tim Lambert

A proven and successful leader with deep skills and expertise driving results with marketing, solutions and sales programs that emphasize marketing operational excellence and sales alignment. Demonstrated ability leading organizations to a new or renewed focus by identifying and communicating a strategic vision and driving business impact. Over twenty years experience developing teams and executing cost effective programs including strategy, business case, planning, budgeting, performance management, positioning, segmentation, forecasting, pricing, messaging, digital marketing, demand creation, analyst relations, alliances, sales enablement and field marketing in a global organization.Specialties: Planning, Operations and Performance Management: Lead the team responsible for developing and operationalizing the Global Marketing and Solutions business plan and measuring success through Planning and Performance Management applications, tools and analytical platforms across a Marketing and Solutions organization of over 2000 people. Integrated Marketing Programs: Industry award winning global campaign contributed to $257M in orders and $253M in new opportunities.Sales Enablement and Marketing Effectiveness: Led an award winning sales and marketing effectiveness program to increase customer penetration resulting in $40M in new business. Developed, launched and enabled a global operating model for sales enablement including a joint vision, charter and governance model for ongoing operational interlock.Account Based Demand Creation: Organized around target account and stakeholders. First year results included 71% of touches from target accounts and $145M in opportunities.

Tim Lambert's Current Company Details
SAP

Sap

View
Vice President, Business Planning and Budget Management at SAP
germany
Website:
sap.com
Employees:
114326
Tim Lambert Work Experience Details
  • Sap
    Vice President, Business Planning And Budget Management Go To Market Operations
    Sap Nov 2021 - Present
    Greater Philadelphia
    Lead the Marketing Operations team responsible for business planning and budget management. Drives interlock on priorities across Marketing & Solutions (M&S) teams, with a particular focus on operationalizing plans to drive demand across Chief Marketing and Solution Officer (CMSO) teams, Corporate Marketing and Field Marketing in support of Solution Area growth ambitions. Defines program budget allocations aligned with M&S priorities and operating model. Collaborate with Controlling and Operations across M&S to cascade these budgets to lower levels within the organization and to manage budgets against priorities throughout the year. Establishes standard practices and tools for capturing, governing, and reporting on M&S investments of program budget against priorities
  • Sap
    Senior Director, Global Marketing Operations And Business Management
    Sap Jan 2014 - Nov 2021
    Part of the Core Planning team responsible for developing and operationalizing the Global Marketing Plan and monitoring and measuring success through Planning and Performance Management applications, tools and analytical platforms across a Global Marketing organization of over 1700 people. Business Management Lead for Marketing Operations providing budgeting, forecasts, resource management, procurement process, tools & technology, performance, measurement and reporting. Developed and launched a Shared Business Service operating model for operational services for key functions within Marketing in the most efficient and effective way. Services include entering and maintaining plans, budgeting and spend management. Developed and launched an industry award winning program for sales and marketing business operations interlock on planning, budgeting, business reviews, campaign planning, demand management, marketing performance management and business insight. Incubated Customer Marketing operations for customer adoption, loyalty, advocacy and retention for the SAP Cloud & Network recurring revenue businesses. Started up Operations lead function for Banking, Retail and Customer Experience Marketing Programs.
  • Sap
    Director, Worldwide Channel Marketing Programs
    Sap Jul 2012 - Dec 2013
    Greater Philadelphia Area
    Responsible for the strategy, build and execution of Worldwide Small and Medium Enterprise (SME) and Channel Marketing Programs. Focused on optimizing program and campaign strategies and investments to support indirect and inside sales channel objectives. Successfully met business objectives for worldwide execution of campaigns and marketing generated demand and revenue. Campaigns executed in (11) Market Units across (4) regions and through 40+ partners with year over year increase in demand generation of 25%. Established SME pull marketing campaign with digital and social media. Results inlcuded 5x increase of campiagn page views, 21% increase in program Klout score, 128% increase in my Klout score due to blogs and social media activity and thought leadership landing page traffic doubled.
  • Sap
    Director, Services And Rapid Deployment Solutions Marketing Programs
    Sap Apr 2010 - Jul 2012
    Led the team responsible for the development of SAP Services and Rapid Deployment Solutions worldwide marketing programs including message, content, offers, marketing mix and campaign tactics. Responsible for the identification of most effective service program and campaign strategies to support sales and marketing objectives and drive development of fully integrated marketing programs. Ensure the strategic value and consistency across marketing plans aligned to operational campaign build and execution standards. Overachieved with 128% of target in 2010 and 200% in 2011 for contribution to sales pipeline
  • Independent Marketing Consultant
    Independent Consultant
    Independent Marketing Consultant Sep 2009 - Apr 2010
    Provided strategic services and go to market execution to growing global companies including Technosoft, Xchanging and Forrester Research. Demonstrated expertise in sales enablement with integrated marketing programs, demand generation, solution launch, account based marketing and field marketing.
  • Ntara
    Senior Vice President, Sales Enablement Solutions
    Ntara Apr 2009 - Aug 2009
    Led the sales enablement solutions business with the objective of helping n-tara’s clients improve sales effectiveness with programs that are tailored to their business objectives. Responsible for the strategy, execution and growth of the company’s sales enablement solutions. n-tara is a digital media company dedicated to combining strategy, creative and technology to solve the challenges of sales and marketing organizations with solutions that increase revenue, lower cost, and improve productivity.
  • Unisys
    Vice President Global Field Enablement Programs
    Unisys Sep 2008 - Mar 2009
    Led the (25) person Global Field Enablement team to drive client centric integrated marketing through packaged programs that are centered on the portfolio and fueled by strategic marketing content and tactics. Accountable for alignment of corporate marketing strategy and field execution to drive profitable market penetration and revenue growth.
  • Unisys
    Vice President, Global Field Marketing
    Unisys Oct 2007 - Aug 2008
    Accountable for global field marketing strategy and program execution to drive $5B in corporate sales. Directed (55) person organization responsible for account based marketing, demand generation, sales enablement and local execution of advertising, thought leadership, media and analyst programs.
  • Unisys
    Director, Global Marketing Outsourcing
    Unisys 2003 - Aug 2007
    Marketing budget, organizational and performance accountability for $3B Outsourcing business. Responsible for executing marketing programs to penetrate targeted segments and sales enablement programs to engage in consultative selling to assigned accounts.
  • Unisys
    Director, Global Service Program Marketing
    Unisys 1996 - 2003
    Directed the Program Marketing team responsible for the global strategy, development, and go-to-market plan for a $2 billion portfolio of service offerings in the areas of Enterprise Network and Security Services, Managed Infrastructure Services, and Infrastructure Support Services.
  • Unisys
    Pc Program Marketing Manager, United States
    Unisys 1991 - 1995
    Responsible for the marketing of PC and related products in the U.S. through direct and indirect channels. Directed the launch of new products and managed marketing initiatives for $100M program. Duties included product planning and definition, market validation of products under development, channel strategy, competitive analysis, forecasting, pricing models and strategies, program profitability, service programs, telesales, customer presentations, and consultation with sales. Developed and implemented a PC marketing strategy for the Network Integration Business Unit including product positioning, channel strategy, sales resource requirements, and marketing programs. Defined sourcing strategy to ensure optimal profit margins. Implemented a PC Warranty Program to promote product differentiation. Developed and launched a PC Telesales program for new business development.

Tim Lambert Skills

Go To Market Strategy Sales Enablement Demand Generation Enterprise Software Strategy Competitive Analysis Management Program Management Business Alliances Outsourcing Saas Integrated Marketing Cloud Computing Product Launch Leadership Market Research Business Development Marketing Strategy Digital Marketing Strategic Partnerships Relationship Management Sales Process Crm Thought Leadership Marketing Account Marketing Integration Direct Sales Sales New Business Development Analytics Channel Segmentation Market Planning Selling Messaging

Tim Lambert Education Details

Frequently Asked Questions about Tim Lambert

What company does Tim Lambert work for?

Tim Lambert works for Sap

What is Tim Lambert's role at the current company?

Tim Lambert's current role is Vice President, Business Planning and Budget Management at SAP.

What is Tim Lambert's email address?

Tim Lambert's email address is ti****@****ast.net

What is Tim Lambert's direct phone number?

Tim Lambert's direct phone number is (800) 872*****

What schools did Tim Lambert attend?

Tim Lambert attended The Wharton School, Drexel University, Gettysburg College.

What are some of Tim Lambert's interests?

Tim Lambert has interest in Children, Economic Empowerment.

What skills is Tim Lambert known for?

Tim Lambert has skills like Go To Market Strategy, Sales Enablement, Demand Generation, Enterprise Software, Strategy, Competitive Analysis, Management, Program Management, Business Alliances, Outsourcing, Saas, Integrated Marketing.

Who are Tim Lambert's colleagues?

Tim Lambert's colleagues are Kristin Teigen, Octavian Brinzea, Robert Giugă, Judi Marr, Manish Kumar, Swayam Prava Swain, Zoltan Magyari.

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