Foundation Direct was created to give Automotive Groups & Dealerships the ability to take their ad dollars directly to Google, YouTube, Facebook and Microsoft, enabling them to spend less on margin, invest more in media and drive better business results.

Google Automotive Retail Team

Targeting the customers that are statistically most likely to do business with you now and in the future.Team Velocity Marketing is a digital targeted marketing company located in Dulles, VA, exclusively devoted to the automotive industry. Leveraging many of the top automotive data sources, Team Velocity not only identifies the perfect market but more importantly, the perfect prospects within it. We then deliver the perfect message through the perfect mediums to those defined customers in that defined market. These are some of the reasons we are truly a Targeted marketing company.Responsible for the following:• Provide high profile automobile dealers with comprehensive marketing assessments and marketing recommendations• Conduct on-site dealer meetings to address current marketing initiatives with all levels of dealership management• Consult with dealerships to implement holistic marketing strategies to help them sell, service and retain more customers for less cost• Manage and recommend clients’ budgets across multichannel marketing mediums• Provide in-store training to assist dealers achieve sales and service objectives • Monitor and report on overall campaign results to dealership principals and general managers • Responsible for prospecting new clients while maintaining an ongoing sales pipeline alongside Regional Sales Directors and Vice Presidents

• Developed monthly marketing plans for high volume import and domestic dealerships on all mediums of advertising• Provided updates to dealers on newest and best uses of emerging media within the automotive marketing industry• Coordinated marketing initiatives and client needs with team of graphic designers, data analysts and social media managers to deliver marketing plan• Managed dealership marketing budgets to control expenditures to ensure all marketing dollars spent yielded the highest ROI• Managed daily tasks and reports with managers to ensure all of clients expectations are met• Conducted quarterly visits to clients to meet with sales team to discuss campaign implementationand execution for best results possible of current campaign

• Assisted marketing executives with daily projects at hand.• Supported email deployment targeting prospective customers.• Utilized Linked In to invite prospective customers to web events, conferences and trade shows.• Assisted in researching, designing and creating trade-show booths and relative materials.

• Performed project management capacity for approximately forty customers requirements concurrently to ensure timely delivery of promotional products• Worked with vendors to verify delivery schedules and resolve issues that could affect the on-time fulfillment of promotional products• Managed schedules on proprietary customer and vendor database for senior and sales management use

• Supported the implementation of a corporate data loss prevention tool.• Created a survey to gain an understanding of how the company collected, retained, and disposed of sensitive information• Awarded runner-up in Business Case competition to determine how Freddie Mac can use a social networking medium to distribute information to customers and employees• Initiated and conducted a company-wide review which identified the mismanagement of sensitive data and provided recommendations to remediate insufficient practices within eighty departments

• Performed market segmentation analysis for dealers to increase ‘buy up’ by existing customers and attract target customers driving competitor brand or similar class automobiles • Presented market research summaries to clients based on demographic information; market size, buying power, and expiration of lease programs• Developed quantitative skills through use of a proprietary market segmentation system

• Assigned to the product trafficking department to create product promotion material for fast moving consumer goods clients• Worked closely with account holders to release advertising campaigns for major corporations

• Established and managed a full-service landscaping and general maintenance firm that grew to 35 private accounts in the first year of business• Lead business and client development to promote and grow the firm’s services in general maintenance, lawn mowing, snow plowing, construction and trash removal