Brand strategyMarketing strategyGrowth marketing strategy

Digital Acquisition Strategy for Chase for Business

At NAGASE, a $7bn global Material sciences company, I develop and put into practice client-centric digital-first marketing strategies to improve individualized customer journeys from customer acquisition through repeat purchase. I motivate and lead the global marketing team to achieve challenging objectives while promoting an innovative, teamwork-based, and excellent culture. Through engaging storytelling across digital media, I promote brand positioning and awareness. In order to develop marketing plans and foster competitive advantage, I identify market trends, customer insights, and competitive intelligence. I encourage and lead my team of experts to deliver competitive digital experience, eCommerce, and Demand Generation programs.• Achieved formulation and execution of customer-centric, data-driven, and digitally-focused marketing strategies, delivering substantial customer value.• Secured buy-in from 7 regions, 12 departments, and diverse stakeholders for groundbreaking global initiative, catalyzing transformative 5-year marketing endeavor.• Orchestrated $XXM digital transformation, establishing comprehensive end-to-end digital marketing and sales enablement technology ecosystem.• Amplified market growth, customer retention, and engagement through the implementation of digital initiatives.• Established and led robust marketing practice encompassing technology, data, media, production, research, creative, HR, and administrative teams.• Built and guided brand-new team comprising 40+ direct employees and several distributed marketing practitioners across three countries, serving 5 global regions.• Actively participated as member and advisor on the merger and acquisitions team, as well as the post-acquisition integration team, for three significant transactions; resulting in the acquisition of more than $1B in value.

In my former role, I came up with and used a thorough digital marketing plan that was in line with the company's overall business goals. To gauge the success of my digital marketing efforts, I developed key performance indicators (KPIs) and determined target audiences and audience groups. To make sure that digital marketing initiatives were integrated into overarching business goals, I worked with cross-functional teams. To effectively join the 3D printing business, I worked closely with the Business Development team.• Envisioned and steered company's digital transformation by serving as Corporate Process Owner (CPO) for Arkema's global Digital Transformation and CRM initiative.• Commended insights on strategic actions and technology implementations, leading to successful digital and brand reimagining.• Successfully launched new line of products targeting the 3D printing market and ideated global marketing strategy.• Formulated and executed global digital marketing strategy for Arkema's Sartomer Group, focusing on lead generation, conversion optimization, and new product activation strategies; contributed $130M to the sales pipeline, representing 32% increase compared to the previous five years.• Accomplished launch of new line of products, established new brand, and executed global marketing strategy, driving significant market penetration and revenue growth.• Pioneered adoption of end-to-end marketing analytics and attribution practices for all lead-generation efforts.

During this tenure, I have been actively responsible for defining innovative marketing strategies and plans for Airgas' business segments, aligning them with overall business goals and objectives. I also conducted market research and analysis to identify segment-specific trends, customer needs, and competitive landscape.• Successfully led pilot implementation of Salesforce CRM, resulting in significant 17% revenue increase in the test region.• Generated $38.7M in high-quality opportunities with an impressive conversion rate of 22% by optimizing inbound lead generation strategy, implementing targeted tactics, digital-first self-service strategies, and refining the lead qualification process.• Realized revenue protection of $4.8M for vendors in 2016, ensuring mutual success and strengthening business relationships via leveraging co-op marketing strategy and fostering collaborative partnerships with vendors.

In this role, I worked with leadership to create an integrated strategy, driving growth and innovation through the marketing context. Moreover, I also provided market insights and analytics to optimize product mix and market entry strategy.• Designed and executed impactful digital experiences and marketing campaigns along the customer journey, resulting in increased brand visibility, customer engagement, and lead generation.• Strengthened strategic partnerships and facilitated channel development through effective sales enablement and alignment of channel partners, driving enhanced collaboration and revenue growth.

Collaborated the lifecycle management, planning, and merchandizing of products and their brands like Big G (Cheerios, Chex), Yoplait, Nature Valley, Green Giant and Pillsbury. Specifically, the launch, distribution, and organic growth through placement, promotion and performance analysis of products within Northeastern US accounts.Worked to develop e-commerce and store to door platforms with accounts.

Managed digital and traditional marketing activities for high-tech industrial manufacturing company servicing medical, aerospace, defense and transportation industries.

Managed B2B and B2C sales efforts in Philadelphia market, providing telecommunications hardware and service solutions.RIM certified specialist for B2B accounts.

Planned and Coordinated marketing campaigns and activities for artists pre/post release at independent record label.