Tim Kavanaugh Email & Phone Number

Parsippany, Nj

Lead product development, product marketing and P&L for Major Appliance categories including Laundry, Refrigeration, Ranges, OTR Microwave and Dishwashers.Developed Long Range Product Roadmap (PRM) for Major Appliance categories including Multigenerational Innovation Roadmap driving the flow of new items into the product portfolio.Built business case for investment to support tooling and market launch into the U.S. retail marketplace.Created Channel Strategy and Trade Policies for successful launch of new appliance brand.

Mahwah, Nj

Responsible for product development, marketing and P&L for Sharp’s appliance business in the US, I led a much needed turnaround in profitability and sales growth. This success involved a variety of initiatives including strategic sourcing, quality improvement, product innovation roadmap planning, best-in-class packaging, and a category management approach to in-store merchandising.I developed new sourcing relationships in Asia to improve innovation, cost, and quality for both major appliance and small appliance categories.I developed a new line of countertop microwaves that allowed for greatly expanded retail floor presence, sell-through, market share and profitability; growing sales by 95% and lifting market share from 6% to 10%.I refined the merchandising approach for Sharp's proprietary Microwave Drawer™, resulting in a sales increase of 121% while maintaining profitability on a per unit basis.I relaunched Sharp’s proprietary air treatment technology with industry leading marketing claims, best-in-class packaging, demonstration videos and a fully integrated social media campaign. Sales grew by 200% in the first 2 years.I refined and improved Sharp’s product pitch presentations and retailer line-review performance; successfully placing product at Target, Best Buy, Amazon, Sears, Walmart, Sam’s Club, Costco, Home Depot and Lowes.

I launched LG Studio Series sub-brand of premium appliances exclusively through the distribution network of Viking Range Corporation as part of LG’s Global Strategic Alliance with that company. I also served as the primary liaison between LG and Viking Range for the US domestic appliance business related to the strategic alliance.I managed and reorganized LG’s appliance distributor network for the full line of major appliances including both LG and LG Studio Series. I developed a relationship with a total of 18 distributors, negotiated terms and conditions, and executed contracts to initiate new business.I developed strategies, presentations, pricing, marketing programs, distributor agreements, and sales collateral to support the new business channel.I grew sales in LG’s distribution channel by 42%.

I built the LG appliances marketing department from a start-up environment enabling LG to grow their appliance market share from 1% in 2003 to 9% in 2009. I managed marketing communications, advertising, PR, trade shows, events, new product launch, marketing analytics, trade marketing, promotions and pricing.I developed in-store communications, POP, catalogs, brochures, and retail training collateral. I created website content including interactive web demos, digital assets, images and product videos. I also coordinated and led the development of national advertising campaigns.I developed go-to-market strategies to align channel investment decisions with customer capabilities and strategies. I proposed and instituted the price structure and a promotional road map process with a 6 month planning horizon. I developed standardized sales presentation modules for new product launch to maximize sales force efficiency and message consistency.I acted as LG’s PR spokesperson for major appliances. I coordinated and performed press interviews which resulted in print, web and TV exposure for the company. I also led all LG sales conventions; developing the agendas, creating the presentations, and acting as keynote speaker and master of ceremonies.

I managed Product Development, Product Marketing, P&L and sales growth for built-in cooking and microwave products under the Jenn-Air, Maytag, Amana and Magic Chef brands. Managed pricing, promotions and advertising for all products, increasing profits from 19.4% to 20.2%, and increasing sales 9%, from $370M to $404M.Recommended and executed new product development investments resulting in transition of sku’s representing approximately 80% of annual sales.Performed product research to test new product ideas, alternative designs and communication concepts. Established specifications and pricing for all products.

Master Of Business Administration (Mba), Marketing

Activities and Societies: Graduate Assistant - Market Research Analyst

Bachelor Of Science (Bs), Industrial Engineering

Activities and Societies: Chapter President - Society of Manufacturing Engineers