Tim Kavanaugh

Tim Kavanaugh Email and Phone Number

Sr. Product Marketing Director - TCL Appliances @ TCL North America
corona, california, united states
About Tim Kavanaugh

OVERVIEW:I am an innovative and energetic marketing professional who has delivered results for global corporations in a variety of roles covering nearly every facet of marketing and sales.I am an engaging, stimulating communicator, poised and capable of projecting enthusiasm and warmth, and of motivating other people. I am a strategic leader who creates workable plans and tactics for success. I develop persuasive presentations to drive decisions internally to my company and externally with customers.SKILLS & EXPERTISE:Market ResearchGlobal SourcingProduct DevelopmentProduct ManagementCategory ManagementP&L ManagementChannel MarketingTrade MarketingPricing and PromotionGo-to-Market StrategyNew Business DevelopmentSales ManagementBrand ManagementDigital MarketingSocial Media CampaignsMarketing CommunicationsIntegrated MarketingPublic RelationsCompany SpokespersonTrade Show and Event ManagementThought LeadershipConsumer ElectronicsConsumer Durables

Tim Kavanaugh's Current Company Details
TCL North America

Tcl North America

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Sr. Product Marketing Director - TCL Appliances
corona, california, united states
Website:
tclusa.com
Employees:
99
Tim Kavanaugh Work Experience Details
  • Tcl North America
    Sr. Director Of Product Marketing At Tcl Appliances
    Tcl North America Apr 2022 - Present
  • Midea America Corp
    Product Marketing Director - Major Appliances
    Midea America Corp Aug 2016 - Apr 2022
    Parsippany, Nj
    Lead product development, product marketing and P&L for Major Appliance categories including Laundry, Refrigeration, Ranges, OTR Microwave and Dishwashers.Developed Long Range Product Roadmap (PRM) for Major Appliance categories including Multigenerational Innovation Roadmap driving the flow of new items into the product portfolio.Built business case for investment to support tooling and market launch into the U.S. retail marketplace.Created Channel Strategy and Trade Policies for successful launch of new appliance brand.
  • Sharp Electronics
    Associate Vp - Product Marketing
    Sharp Electronics Jun 2011 - Dec 2015
    Mahwah, Nj
    Responsible for product development, marketing and P&L for Sharp’s appliance business in the US, I led a much needed turnaround in profitability and sales growth. This success involved a variety of initiatives including strategic sourcing, quality improvement, product innovation roadmap planning, best-in-class packaging, and a category management approach to in-store merchandising.I developed new sourcing relationships in Asia to improve innovation, cost, and quality for both major appliance and small appliance categories.I developed a new line of countertop microwaves that allowed for greatly expanded retail floor presence, sell-through, market share and profitability; growing sales by 95% and lifting market share from 6% to 10%.I refined the merchandising approach for Sharp's proprietary Microwave Drawer™, resulting in a sales increase of 121% while maintaining profitability on a per unit basis.I relaunched Sharp’s proprietary air treatment technology with industry leading marketing claims, best-in-class packaging, demonstration videos and a fully integrated social media campaign. Sales grew by 200% in the first 2 years.I refined and improved Sharp’s product pitch presentations and retailer line-review performance; successfully placing product at Target, Best Buy, Amazon, Sears, Walmart, Sam’s Club, Costco, Home Depot and Lowes.
  • Lg Electronics
    Director Of Sales
    Lg Electronics Jan 2010 - Jan 2011
    I launched LG Studio Series sub-brand of premium appliances exclusively through the distribution network of Viking Range Corporation as part of LG’s Global Strategic Alliance with that company. I also served as the primary liaison between LG and Viking Range for the US domestic appliance business related to the strategic alliance.I managed and reorganized LG’s appliance distributor network for the full line of major appliances including both LG and LG Studio Series. I developed a relationship with a total of 18 distributors, negotiated terms and conditions, and executed contracts to initiate new business.I developed strategies, presentations, pricing, marketing programs, distributor agreements, and sales collateral to support the new business channel.I grew sales in LG’s distribution channel by 42%.
  • Lg Electronics
    Director Of Marketing
    Lg Electronics Jan 2004 - Jan 2010
    I built the LG appliances marketing department from a start-up environment enabling LG to grow their appliance market share from 1% in 2003 to 9% in 2009. I managed marketing communications, advertising, PR, trade shows, events, new product launch, marketing analytics, trade marketing, promotions and pricing.I developed in-store communications, POP, catalogs, brochures, and retail training collateral. I created website content including interactive web demos, digital assets, images and product videos. I also coordinated and led the development of national advertising campaigns.I developed go-to-market strategies to align channel investment decisions with customer capabilities and strategies. I proposed and instituted the price structure and a promotional road map process with a 6 month planning horizon. I developed standardized sales presentation modules for new product launch to maximize sales force efficiency and message consistency.I acted as LG’s PR spokesperson for major appliances. I coordinated and performed press interviews which resulted in print, web and TV exposure for the company. I also led all LG sales conventions; developing the agendas, creating the presentations, and acting as keynote speaker and master of ceremonies.
  • Maytag/Amana Appliances
    Product Director - Built-In Cooking
    Maytag/Amana Appliances Dec 2001 - Dec 2003
    I managed Product Development, Product Marketing, P&L and sales growth for built-in cooking and microwave products under the Jenn-Air, Maytag, Amana and Magic Chef brands. Managed pricing, promotions and advertising for all products, increasing profits from 19.4% to 20.2%, and increasing sales 9%, from $370M to $404M.Recommended and executed new product development investments resulting in transition of sku’s representing approximately 80% of annual sales.Performed product research to test new product ideas, alternative designs and communication concepts. Established specifications and pricing for all products.
  • Maytag/Amana Appliances
    National Account Manager - Best Buy
    Maytag/Amana Appliances May 2001 - Dec 2001
  • Maytag/Amana Appliances
    Marketing Manager - Kenmore Oem
    Maytag/Amana Appliances Jul 1999 - May 2001
  • Maytag/Amana Appliances
    Marketing Manager - Refrigeration
    Maytag/Amana Appliances Apr 1993 - Jul 1999

Tim Kavanaugh Skills

Product Marketing Product Management Product Development Marketing Strategy Brand Management Competitive Analysis New Business Development Strategy Market Research Cross Functional Team Leadership Marketing Communications Sales Management Sales Operations Integrated Marketing Marketing Pricing Business Development P&l Management Advertising Sales Multi Channel Marketing Leadership Product Launch Account Management Key Account Management B2b Public Relations Customer Insight Strategic Partnerships Pricing Strategy Merchandising Consumer Products Consumer Electronics Social Media Marketing Management Market Analysis Marketing Management Digital Marketing Trade Marketing Trade Shows Market Planning Thought Leadership Technical Leadership Business To Business Public Speaking Channel Strategy Pricing And Promotion Go To Market Strategy Forecasting Strategic Planning

Tim Kavanaugh Education Details

Frequently Asked Questions about Tim Kavanaugh

What company does Tim Kavanaugh work for?

Tim Kavanaugh works for Tcl North America

What is Tim Kavanaugh's role at the current company?

Tim Kavanaugh's current role is Sr. Product Marketing Director - TCL Appliances.

What is Tim Kavanaugh's email address?

Tim Kavanaugh's email address is ti****@****dea.com

What is Tim Kavanaugh's direct phone number?

Tim Kavanaugh's direct phone number is +181688*****

What schools did Tim Kavanaugh attend?

Tim Kavanaugh attended Boston College, University Of Missouri-Columbia.

What skills is Tim Kavanaugh known for?

Tim Kavanaugh has skills like Product Marketing, Product Management, Product Development, Marketing Strategy, Brand Management, Competitive Analysis, New Business Development, Strategy, Market Research, Cross Functional Team Leadership, Marketing Communications, Sales Management.

Who are Tim Kavanaugh's colleagues?

Tim Kavanaugh's colleagues are Hime Quitu, Sun Park, Chunyao Li, Ashish Awasthi, Deoraj Chhetri, Daniel Han, Joe C..

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