Reporting to the president and serving as a member of the senior leadership team, advance the college’s mission and strategic vision through the design, development and implementation of strategic, integrated communications and marketing initiatives that inform and educate key college constituents, while also supporting the college’s enrollment and fundraising goals. Partner with the president to lead the strategic planning process, ensuring alignment with the college’s mission and long-term objectives. Collaborate with senior leadership to set strategic priorities and identify opportunities for institutional growth and improvement. Provide high-level strategic counsel to the president and other members of the cabinet on communications and marketing objectives and public relations strategies, including effectively leading media relations and crisis communications response for the college. Serve as assistant secretary to the HMC Board of Trustees, responsible for executive and board communications to the broader college community to strengthen relationships and deepen engagement. Lead team of nine communications and marketing professionals.

Built Emory Law’s first office of marketing and communications. Developed comprehensive alumni research study to determine state of alumni perceptions as well as giving tendencies, support for campaign priorities and communications preferences. Supervised development of new branding campaign and development of brand guidelines and editorial style guidelines. Re-launched Emory Lawyer magazine for alumni, after a three-year hiatus. Revamped admission publications and developed comprehensive communications plan for admission from prospect to admitted student, resulting in 7.5 percent increase in admission applications over previous year. Managed media relations and positioning of faculty as media experts with local and national media. Supervised assistant manager of communications and associate director of marketing and communications. Developed and launched social media sites for Emory Law including Facebook fan page, Twitter account, LinkedIn Group and YouTube account. Developed U.S. News reputation branding campaign for deans/assoc. deans resulting in .2 increase in overall reputation over two years. Provided planning and support for annual fund and Campaign Emory Law (direct mail, print, email and online).

As part of Internal Communications, supervised development of Careforce Connection, the Children’s intranet portal for the organization’s 6,000+ employees across four area hospitals, one administrative office park and 21 satellite locations across metro Atlanta. Managed redesign of Careforce Connection and transfer of site into content management system. Trained and managed 140 content contributors throughout the health care system in their efforts to create and update their pages on an ongoing basis. Supervised development of weekly broadcast email for manager-level employees and above (Management Update), delivering news and important updates. Supervised production of quarterly broadcast email for director-level employees and above (Leadership Post) that delivered high-level information on system-wide policy changes, tips on strengthening leadership, etc. Managed development of news stories designed to strengthen employee engagement around the organization’s mission, vision, values and employee promise. Developed and managed intranet portal designed for supervisor-level and above positions.

Responsible for enrollment marketing efforts involving supervision of all admission publications, broadcast email and direct marketing activities as part of three-year enrollment growth initiative that reached goal to enroll more than 1,000 students for the first time in the college’s history. Managed full-time interactive communications associate. Supervised RFP, selection and management of external design firm and Web development company to redesign ASC’s Web site generating a 300 percent increase in admission application downloads and 30 percent increase in applications in first six months. Redesigned information architecture of the site and included a content management system to make updating by departments easier. Planned, wrote and supervised outside vendor development of award-winning Flash interactive presentation on ASC’s home page that integrated with targeted, direct mail campaign. Assisted in development and implementation of new identity program and ensured brand execution across publications, Web site and broadcast email marketing programs. Designed and developed College Intranet site. Developed ongoing training and supervised 25-30 departmental “Web liaisons” charged with maintaining their content. Supervised registration of ASC Web site with search engines and directories. Content development, page design and HTML coding. E-commerce development and management. Supervision of usability testing on navigation and site functionality. Completed e-communications audit and developed comprehensive, targeted email marketing program. Provided support for development of campaign communications (print, online and video) for Bold Aspirations: The Campaign for Agnes Scott College, a $60 million comprehensive fundraising initiative.

Supervised marketing and communications efforts for $1 million + continuing education operation. Planned and executed direct mail and Web activities, brochure development and design resulting in 30 percent increase in course enrollments. Designed and implemented visual identity/brand awareness program for OCE encompassing logo design, letterhead, envelopes, redesigned catalog of courses, etc. Ad writing and design for print and broadcast. Media relations. Managed university cable access channel. Supervised corporate training new business development. Designed and built OCE Web site. Managed work of outside vendors, students and interns. Managed marketing assistant, registration specialist and administrative assistant.

Managed marketing and public relations for program initiatives unit of continuing education responsible for development of program areas in new markets. Wrote and implemented marketing plans. Coordinated special event and trade show exhibits. Print design, production. Advertising writing and design.