♦ Develop, lead and execute yearly media planning process including strategic alignment and coordination with brand/creative team and multiple agency partners. ♦ Supervise and provide direction in the development and execution of media partnerships and programs across traditional, digital, search and social platforms. ♦ Support achievement of company retail sales via collaboration with Product Line Managers to develop and execute local region/market and segment/model specific media plans. ♦ Full financial management of all lifestyle and in-market media spending (Budget creation/management, monthly spend and variance reporting and forecasting). ♦ Establish, monitor, and adjust performance KPIs as needed to ensure efficacy of media and alignment with HMA business goals. ♦ Monitor conversion metrics and deliver key data and/or analysis for monthly corporate governance meetings. ♦ Evaluate and recommend adoption of new Martech and Adtech in support of maximum optimization. ♦ Collaborate with high profile networks and publishers in the creation of media-based branded content executions.

Digital Advertising – In-market/Shopping Digital media program management ♦ Develop strategy and implement HMA’s multi-million dollar in-market digital media program including paid search (SEM), paid social, in-market display, in-market video, programmatic and native advertising ♦ Monitor downstream conversion activity metrics daily; develop and direct optimization actions ♦ Analyze Google search interest and share data by segment, make, model, and competitive set to understand consumer interest/demand and Hyundai’s relative position in segment ♦ Using correlation analysis, test and confirm keys variables to understand correlations and use to model investment and sales ♦ Analyze Hyundai and competitive share of search to sales share relationships at market level to identify opportunity gaps and model potential outcomes of plan revision ♦ Collaborate with Sales Ops, and Vehicle Distribution to align marketing with incentives and car flow plansLead Management ♦ Manage internal staff and vendor supporting HMA’s T1 lead management system (ELMS) ♦ Oversee proper ingestion, dealerization, distribution of incoming Hyundai.com and Third Party Leads ♦ Ingest dealer website leads through separate channel; perform sales match to determine close rates ♦ Analyze lead data cuts by model, by region, by market, by dealer ♦ Analyze and report close rates, lost sales and brand defectors at regional, market and dealer level ♦ Monitor daily credit application submissions by model; interpret/report trendsTier 2/Tier 3 (Dealer Association/Dealer) Digital Marketing Program ♦ Manage HMA subsidized dealer website program at scale (800+ dealer websites) ♦ Compile/analyze conversion metrics and provide quarterly presentation to HMA Executive team ♦ Collaborated with website vendors to introduce and deploy on-platform digital retailing ♦ Evaluated and engaged additional vendor to provide hosted, off-platform omnichannel retailing solution

Genesis – Luxury Automotive Brand Launch ♦ Served as the Marketing Lead on the launch project for the Genesis luxury vehicle brand ♦ Collaborating with product planning, leveraged research/focus group data to establish product positioning ♦ Managed agency to develop, socialize and gain approval of Brand and Communications Strategy ♦ Developed Marketing launch plans, including linear TV, digital and print advertising ♦ Determined near and longer-term marketing budget scenarios, including rationale ♦ Engaged and managed Hyundai and agency personnel to execute specific channel plans and tacticsMarketing Department Financial Management ♦ Compiled and submitted monthly Advertising Spending Recap and Analysis report ♦ Deliver monthly Advertising spending forecast to HMA Finance ♦ Establish procedures and provide direction for departmental Quarterly Spending Review with HMA Finance ♦ Directed the creation and submission of Hyundai’s Marketing Department Annual Budget

Dealer Co-op Advertising Program ♦ Directly managed the distribution and administration of multi-million dollar annual Dealer Co-op budget ♦ Managed relationship and processes with national claims processing vendor ♦ Developed and communicated Advertising Guidelines and HMA Graphic Standards ♦ Designed and directed projects that resulted in 40+ fewer man-hours per month (online offer system) and realized significant gains in Dealer satisfactionHyundai Dealer Advertising Association (HDAA) Program ♦ Assisted in the creation and implementation of HMA’s Tier 2/HDAA advertising program ♦ Analyzed and reported consumer intention and shopping at market level ♦ Oversee and manage the distribution/utilization of multi-million dollar annual program budget ♦ Developed/managed the HDAA Advertising Compliance Review programHyundai Ad Planner ♦ Led the development and launch of new CMS, online asset repository ♦ Dramatically improved overall usability and site efficiency

Contracted consultant work with Mazda North American Operations ♦ Working with MNAO Customer Service group and IT, managed the creation and development of web based Customer Service Satisfaction Process Assessment and Improvement system (launched nationwide July 2010) ♦ Managed the development of field and dealer communication webinars to support the launch of the Customer Service Satisfaction Process Improvement system ♦ Content development and implementation of web based training modules designed to train field personnel on the use of the new Customer Service Satisfaction Process Improvement system ♦ Conducted research and benchmarked non-luxury OEM practices related to off-lease and off-fleet vehicle disposition and remarketing strategies ♦ Project management and content design and development of an all-new Certified Pre-Owned Vehicle program (launched nationwide in August 2010) ♦ Content development and maintenance of dealer facing web site dedicated to Certified Pre-Owned best practices and sales strategies

♦ Actively created new sales opportunities via market research and direct customer contact ♦ Developed and managed annual sales and marketing budgets ♦ Managed implementation of marketing creative and programs through outside vendors ♦ Created useful and effective product sales tools and incentive programs for dealer network ♦ Consulted with principals from national dealer network to develop annual plan and key targets ♦ Hired, trained, and managed 4 outside Regional Sales Managers and 1 Inside Sales Manager

♦ Full P&L responsibility – Complete responsibility for US operations from 1997 – 2002 ♦ Developed and implemented key national, regional, and local marketing programs and strategies ♦ Developed annual plan and key targets for national dealer network ♦ Directly managed and supported major OEM customers ♦ Managed company presence in annual trade exhibitions ♦ Worked closely with engineering to develop new products for existing market segments