Currently I lead a team that significantly influences millions of dollars in annual upfront revenue by developing creative marketing solutions for Paramount's top advertisers. We develop brand stories that come to life via custom creative, integrations, innovation, consumer products and strong intellectual property associations. My leadership role requires matrixed collaborate within Paramount Global, active engagement with agencies and clients, negotiation, high level presentations as well strategic account planning. This role has allowed me to develop award winning creative in partnership with a number of media agencies and strategic clients including McDonald's, Walmart, Toyota, Hasbro, Diageo, Geico, Mars, Unilever and more. Recent Highlights: ● Selected by EVP to lead multicultural go-to-market strategy for GroupM “New Majority Ready Initiative”, creating the foundation for a multicultural media buying structure and DEI upfront go-to-market media strategy with estimated first look RFP value of $40M+.● Lead Kids and Family Center of Excellence, giving oversight of all pitches and RFPs that target kids and family audiences across Paramount, impacting over 30% of total cable ad revenue business.● Successfully pitched and won Bacardi as the first ever liquor brand in the MTV VMAs, executing a custom campaign around Hip Hop 50 with full convergent branded content. ● Earned a Shorty Award, It List/Model D-Cynopsis Award with nominations for Clio and CTAM for Walmart “Deal Drop Dance”, MetaVerse Concert Star Stable “Every Girl is a Supergirl”, Extra Gum “Fresh Start VMA Campaign” and Hasbro Nerf “Nickelodeon NFL Slime Time”.

Developed and pitched creation of social media activation team and its revenue model growing revenue from $0 to $5M in just 3 years, while leveraging content creation, existing processes and social handles. Responded to social media RFPs, leading execution in adherence to FTC, FCC and COPPA guidelines.● Transformed an added value offering into a non-Nielsen revenue-generating opportunity by deal modeling a Social Sales Pilot Program that was transformed into a full offering. ● Boosted overall social deal margins by 166.6% to 55%+ average by productizing offerings, creating baseline media plans, standardized rate cards; growing average deal size from $60k to $300k.● Partnered with sales to maintain a 90% year over year client incumbency rate while strategically growing the CPG and Movie Studio category spends by 50% each.

Created multi-platform content solutions for Kids & Family-focused campaigns with Procter & Gamble, Norwegian Cruise Lines, Target, USPS, Toyota, Macy's and more, creating seasonal calendar strategies and promotional partnerships while pitching and selling platform agnostic integrated advertising ideas. ● Chosen by EVP of Nickelodeon Integrated Marketing to lead marketing for the $100M+ Toy Category, leading transition towards digital video and innovation to improve client retention.● Led first campaign with Walmart and Nickelodeon in 8 years, launching “best birthday ever” program that achieved $3.5M in incremental value; featured first ever sponsored Facebook Live on the Nickelodeon.● Maintained consecutive sellout streak for largest TV tentpole, the Kids Choice Awards, assisting ad sales in development of marketing around the show; filled vacant inventory with 2 new sponsors at $3M each.

Drove revenue growth for Nickelodeon Advertising Sales Upfront via innovative digital marketing ideas, gaining new business from P&G, US Postal Service, Macy’s, Target, Church & Dwight and BRITA across on-air, off-channel, digital, mobile, social, video production and event marketing. ● Copitched and won a $1.5M digital led campaign for USPS, concepting the idea to “skin” mailboxes as SpongeBob in 25 cities; drove social media virality with 1 mailbox now in the Smithsonian Postal Museum.● Landed Toyota as non-endemic advertiser for Nickelodeon, convincing client to target kids and family audiences; growing from $0 to $15M, and building a 9 year relationship.● Assisted in the launch of NickMom, new content marketing channel and companion digital site for Nickelodeon, signing 5 launch advertisers, selling out-platform and exceeding launch revenue goal.

Drove global digital strategy and creative for Dell Computers, Goldman Sachs Asset Management & Global Brand, Hershey’s, Accenture, Bacardi and Dewar’s, winning new business from Hershey’s, Accenture and Dell.● Led creative direction and served as lead writer for 2 ground-breaking 360° campaigns for Goldman Sachs, in the midst of a global financial crisis; earned recognition and awards from advertising industries. ● Improved client satisfaction and creative quality for Goldman Sachs and Dell by streamlining process collaboration between multiple creative teams, educating team members on creating cohesive campaigns.● Earned Agency of Record title for B2B and B2C advertising for Dell, collaborating with Dell Computers Global Creative Director to develop and pitch digital strategy for Dell’s Enterprise Campaigns.

Recruited by ECD and Group Creative Director to join the elite new business team dedicated to building digital advertising business from the ground up, successfully winning a new agency of record accounts. ● Drove adoption of emerging technology across social, YouTube and AR for Mercedes-Benz and Starwood, earning invitation by NY Times Ad Ops Group to speak about digital front page ad innovation.● Led new business initiatives from RFP to client pitch, driving new business wins with Mercedes-Benz, Panasonic, Starwood and EXPRESS, securing multi-million dollar, multi-year clients.● Developed recruiting roadshow strategy to attract top creative talent at One Show, Art Basel, Clios and other events, attracting top creatives from competitive agencies like CPB, Droga5, Mother and more.

In this role, I conceptualized and developed award-winning digital campaigns for clients including Burger King, Xerox, Vanguard and Diageo brands, driving extensive press coverage and award-winning creative for the agency.

I led strategy and a team of 3 writers in tagline and programming title development for HBO, HBO Sports, and Cinemax, visible in Times Square, LA Billboards and more and wrote promo materials for launches of Entourage, 6 feet under, Deadwood and HBO Boxing, overseeing a monthly digital CRM of 7M subscribers, show launch OOH deliverables, special events collateral and merch.

In my role, I wrote exclusively for Madison Square Garden, Radio City Music Hall, properties, and events.