I played an integral role on high-profile enterprise product designs (e.g. Leave of Absence, Performance Achievement, Online Profile, Onboarding) as well as in the design of a global experience design pattern library for all enterprise products in order to drive standardization and consistency throughout Accenture. I had to adapt quickly on each project as the design process varied from account to account. The design process generally included pencil sketches, UX/UI wireframes, an interactive prototype and when possible user testing. Applied user-centered design methodologies. Applied the following soft skills: empathy, listening, observation, negotiation, presentation and communication.PROJECT TYPES• Enterprise product design• Responsive web design• Pattern library framework• Mobile app design• Machine learning • Predictive learning

PROJECT: Mobile App MVPCLIENT: Major insurance companyROLES: Lead UX Designer, Lead UI Designer, Project ManagementLead the UX design solution by doing workshops to extract key product features and requirement from the core business team. Create empathy maps, personas and user journeys. Create key user task flows. Pencil sketch and wireframe to create an interactive prototype. Finally add a layer of UI design.Applied user-centered design methodologies.Applied the following soft skills: Empathy, Listening, Observation, Negotiation, Presentation and Communication.PROJECT TYPES• Mobile app design• Machine learning• Predictive learningSUMMARY OF KEY RESPONSIBILITIES• Executing interaction design and visual design as a part of a multi-disciplinary team• User experience planning• Consulting with clients• Researching interaction design trends• Researching technology trends• Identifying user interface design patterns

Skills utilized:Lead UX designer, Art director, Content strategy, Interaction design, Experience design strategy, Creative problem solvingProjects:Web site redesignsSoft skills:Empathy, Listening, Observation, Negotiation, Presentation and Communication.Tools:Adobe Creative Suite, Sketch, Microsoft Office Suite, AXURE, InvisionApp

Create an intuitive, simple, unique and usable product web design solution for a major brand. As well as design a mobile health app and perform UX site audits. Activities -Solve complex design problems through a user centered design process that accounts for the user goals, business requirements and development needs. Use a variety of methods to document design decisions including sketches, task flows, sitemaps, wireframes and detailed annotations. Communicate effectively the what, how and why of UX the solution to stakeholders and to the client.Other notables - Modern Interaction design techniquesIndustry experience design analysisAssist in the content strategy Assist in the SEO strategyIT development feasibility and problem solvingUser Testing - Planning and ModerationTools - Adobe Creative Suite, Sketch, Microsoft Office Suite, AXURE, InvisionApp

Performed work on a responsive user testing prototype for a major global financial management company. Worked closely with the Account and Strategy team on creating two wireframes prototypes to test six key areas. Created the AXURE prototype solutions and communicated with the client about the overall testing strategy. I then worked with Project Management and Account team to help roadmap the potential redesign. Applied the following soft skills: Empathy, Listening, Observation, Negotiation, Presentation and Communication.Tools - Adobe Creative Suite, AXURE, Microsoft Office Suite

Senior Art Director/ UX DesignerFulfilled the role of a creative lead for the redesign of a web site for a major company. Worked closely with a team of over 10 ranging from UX, development, strategy, content manager, account and brand managers. Presented creative work to the client.UX - help guide the overall experience design solution. Activities included white boarding and paper prototyping. Interaction Design. Actively participated in User Testing with rapid prototype iterations.Senior Art Director - Conceptualized a solution with a team of creatives. Designed the site through the use of iconography, typography, photography, color and layout. Mobile and Desktop.Management - Provide time estimating, delegated creative deliverables to various designers.Result - A responsive solution that exceeded the clients expectation.

Create an intuitive, simple and usable custom product web design solution for a major brand.Activities -Solve complex design problems through a user centered design process that accounts for the user goals, business requirements and development needs. Use a variety of methods to document design decisions including sketches, process flows, sitemaps and wireframes. Communicate effectively the what, how and why of UX the solution to the client.Key deliverable - An interactive wireframe prototype (AXURE)

Over the course of these two years I have worked on a variety of interactive projects forChyrlser Cross Brands. Early on the leadership team had faith in my abilities to carry on as the Creative Lead on this account. SUMMARY OF KEY RESPONSIBILITIES• Presented strategy and creative presentations• Mapped business requirements and goals to ensure we are meeting project needs• Successfully managed multiple deadlines on numerous, concurrent projects• Delegated creative deliverables to designers, then ensure design consistency• Habitually identified opportunities for improvement• Rapid UX prototyping• Conceptualized and designed creative solutions• Provided time estimating and road mappingNotable: Received a certificate of recognition for outstanding performance

Redesign Authenticated Product Solution working closely with the Product Manager:Responsibilities: • Project management - communicate and educate the client on the process of a product redesign, put together a timeline for each phase of the project up to development hand off. Present the solution to key stakeholders during each phase.• Industry experience analysis - evaluate other direct to consumer commerce competitors and rate them on a set of metrics, provide consultation on various other successful sites indicating why they excel in their arena. • Product experience strategy - Worked with product manager to improve the current solution by streamlining the authentication process, recommending a product guide, reevaluating the content on each page. Work within scope of the provided Business Requirements and identify ideas that would not be feasible for the first release. • Senior Information Architecture - Wireframes and annotations. Deliver site architecture, navigation design, page layout and interaction design wireframes. Rapid prototype using AXURE. User testing methodologies. Create a flexible and extensible solution for their CMS platform. • Associate Creative Direction- Map business requirements and goals to the recommended solution to ensure we are meeting all requested project needs. Ensure consistent look and feel throughout newly created product design solution. Work with a copywriter. Consult the Senior Developer on feasibility, coding techniques, provide coding examples.• Senior Art Direction- Extend the existing brand through the use of data visualizations, iconography, typography, color and layout. Experience Design Work:I worked with the Marketing Director as well as the Creative director. The media solutions include: home page content redesign(s) with A/B testing, a handful of other high traffic site pages, OLA banners, eEmail marketing campaigns and mobile. Roles included: Exp. Design, IA, ACD, SAD, FED.