Decarbonisation the construction industry by helping deliver net-zero embodied carbon timber buildings

"The Society for Construction Solutions (SCS) is a global network of industry professionals, entrepreneurs, investors, and researchers who meet regularly in local chapters to support the technological advancement of the construction process."

• Business Strategy: Pivoted from a retail storefront to a global AR and VR software solution in response to COVID-19. Redefined the company's vision, mission, and values.• Go-to-Market & Product: Defined TAM, SAM, and SOM for key markets, honing in on ideal customer profiles (ICP) and personas. Orchestrated four major project launches, anchored by customer research. Crafted marketing strategies to drive brand presence, customer engagement, leads, and sales.• Revenue & Growth: Expanded the sales pipeline from $0 to $4.6m AUD and grew the team from 6 to 22+ members across three states and two countries.• Financial Management: Positioned the business for investment and crafted the investment pitch. Assisted the co-founder in successfully raising the seed round. Oversaw P&L and facilitated the onboarding of a fractional CFO.• Operational Efficiency: Engineered a tech and operations workflow, slashing project times from eight weeks to eight days.

• Product Innovation: Doubled the Display Home portfolio to 33 locations, achieving a valuation of ~$40m AUD. Won the national award for Display Home of the Year. Revitalised Rawson Homes' product range in its first overhaul since 1978. Developed Australia's first bushfire-proof home range and the nation's inaugural 'Net-Zero Energy' home in collaboration with Curtin University and CSIRO.• Digital Transformation: Architected Rawson Group's technology roadmaps. Optimised sales and design workflows to elevate tender rates and expedite sales cycles. Secured funding and rolled out Autodesk Construction Cloud for cross-departmental collaboration. Scoped and secured funding for Salesforce CRM implementation. Launched an award-winning 'Home Customizer' tool, leveraging AR and VR technologies for an unparalleled customer experience.• Construction Innovation: Harmonised Rawson Group's construction initiatives with parent company Daiwa House's vision. Successfully secured funding for pivotal proof-of-concept projects. Liaised with Japanese HQ to pioneer advances in offsite pre-fabrication.

• Product Refinement: Led the evolution of the product guided by direct customer feedback.• Early Go-to-Market Strategy: Developed and executed an initial go-to-market plan, positioning the product for market success.• Early Sales: Validated initial product through early sales and by implementing customer feedback loops, thereby enhancing product-market fit.

• Conceptualization: Collaborated closely with the founder to shape the idea of a spatial data platform designed for developers and architects.• Customer-Centric Research: Conducted targeted customer research to inform the early stages of product development.• Early Product Development: Contributed to the initial phases of product development, ensuring alignment with market needs.