Timothy Trujillo Email & Phone Number

• Develop and test hypotheses for website optimization using A/B and experience testing• Identify key performance indicators for specific website pages and perform ongoing optimization• Use Google Analytics to determine how website visitors are behaving and strategizing ways to ensure those behaviors align with page goals• Serve as liaison between website and various lines of business• Partner with key line of business stakeholders to ensure each product web page is delivering on business goals• Using Agile methodology, work with cross-functional teams to develop creative solutions to website needs, gather requirements and implement enhancements• Work with developers and IT to identify and resolve bugs• Conduct qualitative and quantitative research for ongoing website optimization• Investigate and resolve critical SEO-related issues• Designing webpage wireframes within CMS and working with Marketing to create the necessary content• Ensure web pages are aligned with brand and digital standards• Strategize, prioritize and implement projects alongside cross-functional teams

Olympia, Wa

• Utilized Google Analytics and Google Data Studio to create reporting dashboards for key campaigns• Monitored, optimized and reported on campaign performance• Used tools such as Google Trends and Moz to identify popular keywords to optimize marketing assets and website content• Wireframed and built product pages and campaign landing pages using existing website components, while identifying opportunities for new components• Made bi-monthly updates to the content on the website homepage• Used Google Tag Manager to develop a process for CTA tracking• Worked with senior team members to provide support to key initiatives• Proactively recommended techniques to improve tracking and optimizing campaigns

Santa Ana, Ca

• Managed website content and functionality to increase lead generation and improve overall customer experience• Led redesign of website to include defined user paths and conversion points transforming the site to follow customer-centric model• Coordinated development and execution of search engine optimization (SEO) strategy across onsite and offsite channels• Managed new web builds and updates to align with strategic goals• Established and managed analytics dashboards on Google Datastudio to track and report on digital initiatives and strategy• Worked within marketing automation system (Eloqua) to build emails, forms, landing pages and campaigns• Oversaw and managed digital agency and contractor relationships

Irvine, Ca

• Work within marketing automation system (Eloqua) to build emails, forms, landing pages and campaign canvases• Manage website content and functionality to increase lead generation and improve overall customer experience• Led redesign of website structure to include defined user paths and conversion points• Coordinate development and execution of search engine optimization (SEO) strategy across onsite, offsite and paid channels• Assist execution and reporting of paid media campaigns to ensure goals are met at optimal conversion rates• Oversee and manage digital agency and contractor relationships• Establish and manage analytics dashboards on Google Datastudio to track and report on digital initiatives and strategy• Create and drive social media strategy across all channels and set goals to promote content, increase engagement and drive traffic to key web assets• Developed social media plan consisting of paid and organic tactics that increased Facebook and Instagram followers by 160% and 58% respectively over six month period• Conduct social media training for key members of the sales and executive teams• Manage new web builds and updates to align with strategic goals• Proof, edit and approve social media content submitted from across the organization• Plan and storyboard client and executive video/photo shoots and manage third-party contractors through execution and editing stages• Engage with business unit leaders to determine marketing needs and designed custom marketing campaigns to meet those needs• Manage the planning, execution and budget of quarterly employee town hall meetings

Irvine

• Engaged with residents to ensure that their expectations are being met and finding ways to exceed those expectations• Prepared and processed lease documents, applications, and all other related documents• Audited and updated resident files for accuracy

Irvine, Ca

• Developed, executed and managed social media strategies• Managed eight social media accounts across four brands• Assisted in the copy writing and editing of brochures, catalogs, advertising, press releases, blog articles and website content• Monitored dealer websites to ensure accuracy

Bachelor Of Science - Bs, Computer Science, 3.98

Bachelor Of Arts - Ba, Business Administration, 3.55

Associate Of Arts - Aa, Philosophy