MeetMo is a web-based face-to-face virtual team collaboration platform that equips every content creator with AI professional-grade tools and is accessible from any screen. Think Zoom-on-steroids for creative content production.

Consulting and advisory firm providing retail, e-commerce, and B2B strategy, creative, content production, merchandising, and management services to fashion/luxury brands, consumer product companies, and digital startups; leveraging technology to extend and grow customer engagement and revenue. o Consulted on physical and digital product development, sourcing, and merchandising o Advised on go-to-market strategy, financial planning, and organizational structure o Created proof-of-concept and beta products for clients o. Led consumer experience for prototypes and launch-ready products o Produced fashion, beauty & hair TV commercial & photo shoots from concept through post-production o co-concepted and produced television series pilots

A commerce platform company focused on creating innovative customer experiences that shorten the distance from inspiration to purchase and make it easy for brands to engage and for customers to shop. We play in the social commerce space - an area fundamentally transforming how people discover and shop – through efforts in shoppable livestreaming, social shopping, and SaaS platforms like THE.SITE.Responsible for strategic initiatives and day-to-day operations. o Grow and mentor leadership team o Design and lead product development o Plan the go-to-market and create brand collateral o Build financial models, track actuals against plan, report and update the data room o Raise capital and manage investor relationships o Market solutions and services

The brand is a “timely social experiment" that uses fashion, the arts, and activism to produce thought-provoking storytelling.Responsible for strategic initiatives and day-to-day operations. o Focused on staffing, financial, operational, and supply chain issues o Aligned resources to strategic goals to achieve better outcomes o Managed investor and partner relationships o Sourced quality manufacturing partners to improve quality, reduce costs, and ensure delivery o Brought products to market for the first time in 3 years o Reduced inventory risk by selling through private sales to valued customers

Launched a revolutionary augmented reality computer across e-commerce, brick-and-mortar, wholesale, and enterprise. Hired and mentored leaders in sales, sales operations, enablement, training, and customer care. Taking never before seen tech and making it understandable for a mass audience has been a favorite challenge of my career. I directed resources that – o. Developed all integrated sales channels for the launch, from SAP order to cash, beta site, developer site, e-commerce, customer white glove delivery, in-home setup and education, and customer success. o Built and led a multi-pronged sales team from merchandising, back-end development, planning, customer service, and distribution o Stood up and managed the call center with 24/7 order and product support capabilities with feedback to inform the product roadmap o Hired and trained sales leaders and representatives to grow the pipeline for enterprise verticals including manufacturing, education, architecture, transportation, entertainment, healthcare, and government o Planned and executed a strategic 50-market partnership with AT&T stores and online, launching Magic Leap's first consumer-facing IRL experiences (launch included Game of Thrones and Fantastic Beasts augmented reality games)

Recruited into Bose to lead their global digital transformation and direct resources that – o Managed the global Direct to Consumer and Digital B2B Sales team internationally o Rolled up 8 regional subsidiary organizations into a single, global omni-channel operation o Rebranded to engage a younger, more digitally savvy consumer o Defined and launched new, responsive eCommerce websites, shortening the initial timeline from 4 years to just 18 months, covering over 88 global markets o Syndicated product, inventory, and content feeds to Amazon and other channel partners o Established Bose’s first product customization tool o Created a cross-functional Digital Innovation Lab to rapidly prototype and launch solutions and products o Helped to redefine a 50-year old research culture and processes to attract leading talent and streamline decisions

Brought into Beats to lead a team in re-imagining all of Beats’ digital world, leading to complete acquisition by Apple within 18 months. Hired, trained and directed the staff responsible for all aspects of eCommerce and Retail from business and digital strategy, content, technology, inventory, merchandising, payment, order management, forecasting, budgeting and P&L. o Tripled site traffic in three months with a 212% increase in conversion rate.

 o Grew business revenue 460% over 12 months o Launched and localized to 28 countries in 12 months o Messaging in 16 languages and transacting in 12 currencies 

 o Sourced, managed, and integrated Fulfillment for global expansion o Integrated and managed Amazon & EBay, Tmall (Taobao), and Alibaba affiliate channels

Created a new eCommerce platform and services company. Raised seed capital to provide startup funds. Landed first global brand client and established the business plan, strategy, and execution team. o stood up the back-end inventory, financial systems, and technology stack o planned, and sourced the product inventory o built the web store design, user experience and operations teams o merchandised product pages and produced marketing content o set the strategic marketing mix, media plan and cadence

Rebuilt and relaunched this fast-fashion retailer’s entire digital world and marketing team that –ECOMMERCE o Re-launched new www.loveculture.com from branding/design to production in two months o Started trend-right, fashion-centered messaging & content, increasing page visits by 50,000 a day & site stickiness 29% o Revamped Twitter, YouTube & Facebook: growing FB fans by 240% & daily engagement by 1800% in four months o Initial fixes to site & new brand look led to average daily 300% increase in salesMARKETING o Launched a new marketing team, developed brand style guide, produced brand photography, commercial shoots, PR, & store events o Staffed & led in-house creative studio to shoot, design, edit and launch all content & product for the site o Created and produced Holiday campaign led to a 500% increase in sales (over earlier improved numbers) on Black Friday o Achieved a 373% increase YOY in the first 14 days of the Holiday campaign

Tasked with elevating the brand experience for shoppers, to reduce operations costs & timelines, and to innovate technologies to support large-scale integrated consumer engagement campaigns. o Re-launched Charlotte Russe' eCommerce team and site from scratch in 5 months o Oversaw site redesign, guiding creative, architecture and operations o Staffed and led an in-house production design studio to shoot, design and launch all content for the site and digital channels o Led CR’s first ever live-stream PR events on the site, driving 43.3 million engagements

Joined the Gap Inc team at the advent of e-commerce, expanding their initial commerce platforms into digital hubs that contained brand content, experiential portals, and first in-market digital innovations from online to store. o Responsible for 33 marketing vehicles and emerging channels o Created brand’s first shoppable consumer engagement portal for Old Navy o Pioneered use of the Red One Cameras in Old Navy's television productions (the first commercials ever shot on digital) o Led the creation of the first “brand to store” portal – a web-accessed on-demand ordering system providing customizable store signage o Designed and delivered an automation toolsets that reduced delivery time by 60% and labor by 80% for critical marketing and visual merchandising processes o Drove cost savings of 480% from original processes

A short-term consulting job, to level-set the Old Navy Marketing systems and team, led to my eventual recruitment into the Corporate IT structure. o Analyzed, documented & supported the environment, technologies, systems and processes of the essentially stand-alone advertising, marketing & packaging agency. o Rolled several OS & equipment refreshments during 30% staffing fluctuations driven by business demands, and led the design and move of systems to the new headquarters building. o Advised on video, audio and telecom design and installation for the entire corporate facility. o Migrated the Mac-based teams from departmental servers, solutions, and support staff to a corporate support, single-build standard, improving issue resolution and technology delivery while giving access to resources. This served as a model for new creative inclusion by Gap Technology.

A creative technology consulting firm, Mirazone successfully serviced domestic and international companies. We specialized in investment banking, technology-focused venture capital, and legal firms.

One of Mirazone's larger clients co-HQ'd in Chicago & Houston o Directed technology for several national and regional locations. Provided strategic technology consulting, project management, business analysis, merger & NOC relocation management and national system and service procurement, along with on-site network, telecommunication system and related services. o Pioneered the use of web cameras to remotely monitor construction progress and issue resolution, reducing project time, travel and associated labor costs and mitigating legal risk. o Tested and recommended technologies as part of the investment review for venture capital clients. o Wrote specifications for and developed custom prototype web-based products and materials, conducted market and technology research and made recommendations to venture capital boards on viability of investments.

One of Mirazone's larger clients. Prior to sale to CB Commercial this was the world's largest real estate investment banking firm with 260 offices world-wide. o Directed several international, national and regional IT departments. Provided strategic technology consulting, project management, business analysis, merger & NOC relocation management and national system and service procurement, along with onsite network, telecommunication system and related services. o Managed client teams and vendors to develop multiple websites and portals; established domains and email hosting services; developed and administered eCommerce websites; designed and built custom client web applications and database systems combining the familiar business tools – Act!, Lotus Notes, Java, ASP & Flash – to create a secure web delivery systems for real estate marketing materials and pipeline reporting tools for this global client.

I leveraged my experience from customer service and restaurant retail throughout my career, but during this period it allowed me to finance my technology education. o Managed front and back of house staff, service and budget for Chicago’s first wine bar & 4 star, high-end Creole fusion restaurant. o Ensured that customers experienced the finest dining experience possible. o Planned and coordinated special events.