Marketing Technology Coordinator
Current• Manage the addition of new content to firm website and nine practice specific blogs; • Prepare drafts of new practice group descriptions; • Meet with attorneys to discuss and implement C.V. updates; • Monitor practice-specific Google Alerts which monitor news events for potential blog post topics and author firm news and event specific blog posts published under “Stark & Stark”; • Responsible for maintaining editorial calendar of content to be posted to blogs and website;• Oversaw the redesign of all (4) firm websites in response to major update to Google’s search algorithm; • Utilized this opportunity to improve brand consistency across all web properties and exploit the full SEO strength of firm’s top level domain; • Currently serve as the main point of contact with outside website vendor and coordinate bi-weekly status calls with the same;• Monitor and report on web traffic using Google Analytics; • Report web analytic data to Director of Marketing & Business Development;• Utilize tools like Google Search Console to identify high traffic, low competition keywords to improve web content and on-page SEO;• Design and distribute all email marketing communication to clients and contacts;• Record videos/webinars; utilize iMovie and Windows Movie Maker to create and edit video content for firm YouTube page and website.
