Reporting to the Founder/CEO, lead the Marketing department for GT's Living Foods developing/optimizing growth strategies for the category leading SYNERGY Raw Kombucha and category disrupting ALIVE Ancient Mushroom Elixir, AGUA de KEFIR Cultured Tonic, AURA Collagen Tea, COCOYO living coconut yogurt, CLASSIC KOMBUCHA and IMMORTAL Wellness Shot.Lead a talented team of 40 marketers across Brand, In-House Creative, Social, Paid Media, Shopper, Commercial, Field, Owned Channels, PR, Experiential, Consumer Relations and Insights.Member of the Executive Leadership team, partnering with the Founder/CEO and department heads to lead/manage the company.

Head of Marketing for Petco's Merchandising business leading:• Brand marketing for Petco's $1.4B Owned Brands portfolio (10 brands) • Co-Marketing for Petco's Retail Media Network across 50+ Vendor partners• Strategic omnichannel merchandising initiatives across nutrition, supplies, companion animal, owned brands, cross category, promotional, new launches, and more

Marketing Lead managing Brand Management (Strategy/Planning/Positioning), Media, Communications, Innovation, Sports/Experiential for national brands (Bud, Bud Light, Stella, Michelob Ultra, etc.) within the region & holistic, national Brand/P&L management for specialty brands•Led team to develop insights-driven strategy and plans with complementary Multicultural plans; developed general market & Hispanic research for Bud Light, Budweiser, Stella, Michelob Ultra/Pure Gold, Estrella •Led holistic, national P&L management, strategy, innovation, media, communications for specialty brands•Led team to increase digital/social media 5X driving greater targeting/efficiency and creating a CRM plan•Led team to commercialize new brand innovation launches•Led team to develop original advertising/digital/social content for Bud Light, Bud, Montejo, Estrella, Stella•Led team to rapidly adapt all plans due to Covid19 including developing donation campaigns•Led management of all pro sports partnerships and numerous music partnerships

Marketing Leader for a team of 14 Marketers and in-house design/production for Pepsi’s $4B Central Division (13 states) and $2B Franchise business leading Strategic Brand Planning/Activation driving Brand Equity, Demand and Revenue• Lead Marketing Agenda developing Annual Strategic Plan for the Central Division and Key Customerso Developed a more Insights/Data driven Brand Strategy to drive greater ROI o Drove an expanded Digital/Social Strategy to enhance Targeting, Drive Sharing, Expand New Techo Lead Media and Comms Planning and Creative Development to engage consumers more Locallyo Collaborated with Cross-Functional Team to develop Joint Business Plans for Top 10 Customers• Led Pepsi’s Regional Super Bowl LII 360 Integrated Campaign leading to +8% Revenue, +2pts Share; IMC Plan included On-Off Premise Promos, Event Activation, Digital / Social / Media and Shopper Marketing• Lead Sports/Partner Management & Negotiations (Cubs, Vikings, Royals, Mall of America, iHeart, etc.)Awards: 2018 T.N Award; Quarterly Awards (Q1’19, Q1’18, Q2’18, Q2’17); Event Marketer Award Winner

Senior Marketing Manager: Gatorade & Propel Shopper Marketing – All Customers Team Lead for Gatorade & Propel Shopper Marketing for all Customers across Warehouse and DSD GTM systems•Lead 2 Marketing Managers and multiple agencies to develop Strategies and Integrated Media & Digital Plans for +30 Shopper Programs contributing to +7% Sales, +19% Profit and +7% Displays in 2015•Lead a Transformation Agenda by Identifying New & Innovative Capabilities to unlock growth•Lead Customer Joint Business Planning Process for Gatorade & Propel across all customers; partnering cross-functionally with Brand, Sales, Insights and Customers to deliver +20 Transformational Big Bets•Partnering with Insights Team to develop first-ever Shopper Insights Learning Plan for Gatorade

1. Shopper Marketing Manager of Quaker Account at Kroger, Drug, Dollar and Drug Channels•Drove growth across all accounts in 2013: Kroger +2%, Drug +37%, Dollar +9%, C&G +66%•Created PepsiCo’s first ever digital and social strategy at Kroger driving Quaker and Kroger joint Big Bets•Drove development/execution of Quaker’s first-ever Shopper programs across Drug, Dollar & C&G in 2013 •Co-developed and aligned Customers to 2014 Joint Business Plans across all accounts; partnered with Insights, Brand teams, Sales, Category Management to develop strategies and plans•Partnered with Insights to developed first-ever Quaker Small Format Learning Plan•Customer-Facing Marketing Lead collaborating with and presenting at Customer meetings 2. Sports Marketing Lead for Quaker’s NFL property; Owned NFL partnership, Assets and Campaign•Led development/execution of Quaker’s First-Ever NFL Integrated Media & Digital Campaign that drove Q4’12 Sales +9%, grew Displays +17% (18K) and gained +1 Billion Media Impressions•Owned the NFL relationship including developing the partnership and negotiating with the NFL front office for the 2012-2013 season (category rights, Play60 assets and media partnerships) •Owned and managed NFL Front Office Relationship and NFL assets including the negotiating and management of athlete assets (Andrew Luck and additional opportunistic player appearances)3. Multicultural Marketing Lead for the Quaker BU responsible for creating Quaker’s multicultural agenda; drove education, aligned leadership/brand teams, co-built Insights plan and developed strategies/activation plans•Led creation of Multicultural Team by developing the business case and aligning senior leaders•Advertising Lead for Quaker’s Spanish Language TV Commercial that aired in Q4’11•Led the Agency RFP process for Multicultural evaluating 10 agencies

Business Management Lead creating the Annual Strategic Operating Plan for the $1 Billion Quaker Oatmeal portfolio •Business and Analytics Lead managing all insights resources (Insights, IRI, market structure, etc.) to identify category switching trends and distribution losses leading to the #1 initiative in 2011 for the Quaker BUInnovation Team Lead for Quaker’s #1 Innovation project to reinvent the Instant Oatmeal portfolio•Led the successfully commercialization of an improved product formula, packaging graphics and carton structure which is the current formula and packaging in market today•Led Commercialization of First-Ever Value Oatmeal Innovation project and led in-market test

Managed the +$700MM portfolio of brands that extended across 6 categories•Created the buy rate strategy for Aunt Jemima – led packaging refresh to execute strategy•Innovation Lead Commercializing 2 innovation projects: Near East Pearled Couscous and Meal Kits•Led the Packaging Redesign for Rice-a-Roni and Pasta-Roni

Buyer: Designer BeddingManaged P&L for a $45MM buying office; drove revenue increase +5%, increased margin +2.2pts•Created portfolio, merchandising and pricing strategy for office of +3700 SKUs and +20 vendors•Developed and executed advertising strategy in TV, Print and Digital•Negotiated contracts/terms on pricing, shipping and trade with vendors

Buyer: China, Silverware and SeasonalManaged P&L for a $22MM buying office across 3 departments and +2500 SKUs, +25 vendors 2003 - 2004•Bought and managed Seasonal business for Easter, Halloween and Christmas ‘04•Developed and executed advertising strategy in TV, Print and Digital•Negotiated contracts/terms on pricing, shipping and trade with vendors

Sales Manager: Men’s SportswearManaged and developed 25 associates driving +5% sales in the highest theft store in the division•Mentored a direct report to a managerial promotion•Supervised 75+ associates during the Holidays