Reforme U is the world’s first platform addressing sustainability in fashion by transforming "consumers" into citizens through education. Reforme U is revolutionizing fashion from a source of harm to a force for empowerment with affordable online courses that are designed to transform mindsets, identities, wardrobes, and systems.

TFL's resident China expert and intersectionalist working across culture, DEIB, sustainability, and innovation.TFL is a consultancy and think tank comprised of a global team of vetted industry leaders built to future-proof the fashion industry. The purpose of the consultancy is to accelerate needed industry transformation and Fashioneer brands for the future.The Fashioneering Lab supports brands from emerging to heritage in developing collections and growth strategies that are modern, innovative, profitable and purpose-driven. TFL does this through the TFL growth hub, advisory and tactical services, collection audits, curated think tanks, fractional c-suites, and bespoke projects.

ADAPTISTA is a much-needed marketplace for adaptive fashion, beauty, and lifestyle brands to serve people with disabilities. Their goal is to become Net-a-Porter for people with disabilities, and I advise them on strategy and marketing efforts.

AUROBOROS merges technology and aesthetics in ways that expand what a fashion label is and can be. AUROBOROS is a leader in the digital fashion sphere as the first-ever digital brand to be invited to show at a major international fashion week (London); additionally, the digital component of the brand makes it more sustainable, ethical, and body-inclusive. I advise the brand on marketing and strategy.

Developed and maintained organization's vision, mission statement, and strategic plan to boost audience engagement and profitability. Established and utilized systems and procedures to ensure success over time. Researched, reviewed, and evaluated various audiences and strategies on how to engage. Recruited, trained, and developed all team members.• Established and directed Harvard Alumni for Fashion, Luxury, and Retail, an international group with 3000 diverse members from all 13 Harvard schools, 8 generations, and 6 continents• Co-founded Harvard Alumni for Climate and the Environment and drove growth to over 2500 global members, spearheaded communications and environmental justice initiatives• Educated over 10,000 individuals about value of sustainability, diversity, equity, and other topics related to fashion, luxury, retail, and climate• Enabled business growth for Harvard by influencing $162M in potential donations

Partnered with leadership to conceptualize, develop, and launch Chinese coverage and market strategy. Managed top-tier stable of freelance reporters in region to regularly generate quick news pieces, rigorous reports, and innovative features. Collaborated with other regional editors to create best-in-class stories on global innovations and business developments related to China.• Positioned WeAr as market/thought leader in China, a strategic market for magazine already published in 50 countries• Researched and reported on global fashion and retail advancements and innovations, from blockchain to sustainability• Cultivated and fostered partnerships with regional designers, shops, influencers, media, and marketers, while identifying and interviewing C-suite executives and industry leaders for reports/articles• Developed #1 English-language resource, measured by traffic, on Chinese fashion, design, retail, and innovation

Worked on key initiatives over a decade to de-stigmatize the "Made in China" label, promote diversity and inclusion in the global fashion system, gain deep insights into Chinese people and culture, and educate consumers on the importance of sustainability in fashion.Founder, chinafashionbloggers.com: 2011 – 2019• Steered growth through social media, SEO optimization, and traditional media and influencer strategy to reach 2M+ hits per yearHead of "Year of China" Program, Opening Ceremony: 2015 – 2017• Researched hundreds of designers, introduced curated selection, and sold out of 30+ brands worldwide at $2M in 3 monthsDirector of Marketing and Strategy, MHT Multi-brand Boutique: 2013 – 2016• Boosted sales from $35K/year to $2M/year by developing MHT strategy and enhancing conversion, loyalty, and engagementChina Project Lead, Lane Crawford: 2011 – 2013• Generated over $5M/year in revenue by providing creative direction, strategy, and retail outlet for new designers in Chinese marketMarketing & Strategy Consultant, Uma Wang: 2010 – 2011• Crafted and initiated 5-year strategy, including marketing, events, collaborations, operations, and sales strategies; now in 87 storesMarketing & Strategy Consultant, Shanghai Fashion Week: 2010• Created B2B wholesale and marketing platform for Shanghai Fashion Week, showcasing over 1000 brands and generating over $10M per yearDirector of Retail & Marketing, Bund18 Group: 2009 – 2011• Renovated store and increased sales by 98% after renovation, and 1500% after restructuring strategy and business model