Signal Not Noise is a performance marketing boutique agency that develops customized strategies for clients based on their unique goals. Our award-winning team of marketers is experienced in delivering real results online. We prioritize your business-specific goals and metrics, driving lead generation, revenue, and tailored marketing solutions to propel your business forward. Below is a short list of our current or past clients:• Pinterest (pinterest.com) – discover recipes, home ideas, style inspiration, and other ideas to try.• Redfin (redfin.com) – search all real estate listings. Tour homes and make offers with the help of local Redfin real estate agents.• LinkedIn (linkedin.com) – you're on their site now ;)• Eventbrite (eventbrite.com) – the world's largest event technology platform, powering millions of events in 180+ countries and territories.• Forcepoint (forcepoint.com) - transforming cybersecurity by focusing on understanding people's intent as they interact with critical data wherever it resides.• TaxJar (taxjar.com) - making sales tax filing easier for online sellers and merchants.• Wyzant (wyzant.com) – quick online scheduling for in-person and online tutoring help.• Hana (yourhana.com) – CBRE's subsidiary that focuses on flexible spaces offering team suites, meeting and conference rooms, and coworking space.• Hipcamp (hipcamp.com) – the Airbnb for camping.• Rappi (rappi.com) – is an on-demand delivery startup active in South America.• Trove (mytrove.com) – a full-service storage experience that includes the pickup, storage, and return of your items | now part of Nextdoor.• ipsy (ipsy.com) – personalized makeup and beauty products, exclusive offers, and how-to video tutorials• D Magazine (dmagazine.com) – a daily resource for best restaurants in Dallas, recommendations for things to do, local news and commentary on life in Dallas.• And multiple startups and small businesses.

• Responsible for building and leading a team of 4 remote specialists where we develop, create, implement, measure, optimize, and execute a holistic, multi-million-dollar budget for international paid media and SEO where one didn’t previously exist (only marketing in US, Canada, and UK previously) for 4 web properties (aha.io, blog.aha.io, support.aha.io, and roadmap.com)• Implemented application engagement and growth strategies starting in June 2017 o Created reporting that took into account qualitative and quantitative data and segmented users into Core, Casual, Marginal, and Dormant. This helped us build models and plans for each user type which led to an increase in user engagement • Improved our ROAS for media buys by over 233% by separating the noise from the signal. This meant focusing on getting out of Google Display Network and partnering with higher quality networks, amongst other things• Created our social media and video strategy for that focused on all parts of the digital funnel – increasing brand awareness, improve ROAS, create a loyal fanbase, how and when to engage with the community at large, competitor monitoring, and how to better gauge the pulse in our industries. This strategy should be fully executed in late Q1 2019• Researched and strategized, as well as participated in the planning for the launch of our mobile app in July 2018• Engaged in the planning, development, strategizing, and implementing of the launch of our new product, Aha! for Marketing, in January 2019• Worked cross functionally with the engineering team during GDPR to create backend reporting that is able to attribute the customer’s journey to trial/demo users to campaigns or sources/mediums through to paid accountsFormer Position: Senior Digital Marketing Manager

• Responsible for developing, creating, implementing, measuring, optimizing and executing a holistic, multi-million dollar budget for international paid media and SEO program for each internal business unit. Role and responsibilities are new to IBM internal. • Building and leading a performance driven growth team of 14 amazing individuals located worldwide (in multiple offices) and numerous agency partners working on a multitude of paid media, paid social, media buys (which includes programmatic) and SEO.• Work directly with each line of business VP (which is a total of 7) to develop IBM into a digital first organization• Manage online media relationships, which include contract negotiations, creative development and implementation• Maintain strong integration with campaign managers to resolve day-to-day issues, better ways to optimize and improve customer acquisition and retention to grow digital programs• Meet with senior management and executives to demonstrate program progress, current status of projects and develop strategies to respond to changing market and competitive conditions• Develop campaign monthly and quarterly guidance materials• Develop and execute marketing programs to deliver on short and long term goals• Evaluate and analyze performance of executed programs to demonstrate their effectiveness in meeting goals and support future recommendations• Work closely with all country demand program professionals (7 international operation teams and 20 international marketing teams) to get feedback on marketing program effectiveness in 17 different languages• Evolve marketing program activities to ensure global alignment and gain insights for the development of best practices• Implement a strong testing environment to maintain up-to-date best practices for all cloud entities to stay ahead of the continuous changing online landscape and competitors• Manage and provide direction to external agencies to assist in delivering company standard programs

Increased the following during my focus on SoftLayer:• Avg. Order Per Unit Up 40%• Total Orders Per Month Up 34%• Daily Online Sales Up 19%• Daily Online Revenue Up 17%• Avg Annual NNR Up 96%Also was able to decrease "the noise" from the "signal" by 113% (over 10K per month) in my first 6 months, so the sales team could focus on quality leads instead of quantity. This led to an increase in quality leads by 44% (over 3K per month).I was able to do the above through the following, but not limited to:• Created whole mobile strategy where a previous presence did not exist• Conceptualized, created and managed our video efforts where a previous presence did not exist (killed during the tissue session)• Grew my team from none to 4• Planned, executed, measured and controlled the multi-million dollar media spend through search, media buys, display, email, mobile, podcasts, video, native and social• Led the paid team on full integration and complete brand refresh• Developed internationalization and culturalization plans for 9 different languages, which include: o Japanese o Chinese (Simplified and Traditional) o Korean o German o French o Spanish o Italian o Brazilian Portuguese o English• Increased our marketing footprint by opening and managing accounts in Daum, Naver, Yahoo Japan and Yandex (on deck)Responsibilities Included:• Developed and created whole multi-million dollar online marketing strategy and implementation• Executed improvements for optimizing strategy, allocations, end-to-end customer experience (e.g. funnels, conversion/touch points) and additional web site improvements• Evaluated customer research, market conditions, competitor data, market trends and emerging technologies to provide new and creative growth strategies for all marketing efforts• Collaborated with internal teams, agencies and other partners to develop resources necessary for attaining goals

Responsibilities were based on managing a team of 7 great PPC and Analytics team members working for many high profile clients. Some of the other responsibilities included:* Strategic client direction* Forecasting* Budgeting* Team development and growth* Client retention* Innovated paid media offering* Evolved the paid media and analytics offerings* Managed and grow our core vendor relationships* Worked with other departments and strategy to develop integrated solutions across all performance channels

Taught SEM multiple times a year through a senior level intro course to online marketing. Intros included: AdWords, adCenter, Digital Strategies, Search Engine Marketing, Social Media Marketing, Web Analytics, and Digital Media Integration.

My main responsibilities were determining the quality of products before mass production and distribution.

As a Marketing Specialist I focused on helping the whole marketing department, but my main responsibilities included the following:* Performed market research on potential companies/products and current affiliated companies/products* Worked with partners on products and campaigns to improve ROI mutually* Worked with Product Managers to help product development online through our own site and multiple shopping sites* Gained experience in the development, maintenance, marketing, refresh and sales of online marketing by owning the experience on our own site* Helped to develop and manage search marketing campaign for re-launch of the website which helped improve ROI* Provided traffic reports and analysis for all online and offline marketing efforts (SEM, SEO, strategic partnerships, print, et al)* Wrote more relevant and keyword rich copy for NCircleEntertainment.com for better organic rankings* Aided in the new design of the new NCircleEntertainment.com website* Improved rankings by 221% in 3 months (overall ranking up 421%) that helped increase sales by 53% overall* Led effort in creating an email campaign that go out to our monthly subscribers

Responsibilities included:* Development, implementation and tracking of the overall Internet Marketing Strategies for our clients* Competitive research* Campaign management* Link development* Site architecture* Site blueprinting* Traffic analysis* Conversion path optimizations* Page content optimization* Local search campaigns* Social media integration

Main responsibilities were based on:* Daily reporting and analyzing of basic metrics, such as: click rates, conversions, ad expenses, overall campaign performances to make data driven decisions to constantly improve website functionality effectiveness to maximize ROI* Performed strategic market research, market trend analysis, competitive research and customer segmentation analysis to define target markets and develop marketing strategy around the segmentation.* Increased conversion rate 244% by focusing on relevancy and shopping cart funnelization* Increased PPC ad revenue and decreased previous campaign spend while expanding and building out campaigns* Analyzed and translated quantitative and qualitative data from web analytics tools into an actionable SEM plan* Increased organic traffic on all three websites by 74% in a short 4 month window

As an intern I was tasked with setting up, finding sponsors, donations and creating awareness for one of their biggest events of the year. This included doing the following with little to no direction:* Conducted and used market research for local and national radio, print and television ads to raise awareness for events* Based on key consumer insights, was able to find possible sponsors, food donations, auction donations and the site for the day of event the event* Worked with sponsoring companies on planning and layout of signage for day of event and brochures featuring companies' names and logos* Organized and wrote press releases, brochures, posters, advertising campaigns and logistics* Created a database with the focus being towards presend and upcoming events for ease of management

* Maintained and created sales tools for Advertising Staff, including Media Kits* Responsible for sales calls to prospective advertisers with a focus on Internet Prospecting and New Lead Research* Assisted in the re-organization of the Editorial Database* Attended sales meetings with Account Executives and expanded to other departments throughout the company to help with special assignments* Assisted at Special Events, such as: The Big Easy Awards, The Wellness Expo and the Abita Pub Crawls to learn about Marketing/Special Event Coordination