· Led inventory management and purchasing/procurement for over 20,000 SKUs, coordinating the data, timelines, and logistics between manufacturers, warehouse, distributors, and retailers.· Managed creative direction, development, digitization, and publication life cycles for multiple sheet music product lines.· Made data-driven decisions to overhaul marketing strategy and advertising collateral, resulting in record revenue and growth.· Negotiated licensing, royalty, and work-for-hire agreements for new publications, and ensured registration of works with music rights agencies.· Oversaw the integration of a newly acquired publisher’s catalog into existing data structure.· Collaborated across departments to adapt new acquisition’s business processes into standard operations.· Coordinated with internal teams and outside vendors to meet production schedule demands.· Drove pricing strategy for most product lines.

· Analyzed business performance, market trends, and competitor activity to identify and recommend to leadership new opportunities for technical features, products, and improvements.· Owned the development, maintenance, and support of multiple company websites, working cross-functionally to identify technical requirements, and with external partners for development.· Developed digital marketing strategy across all publishing areas.· Provided periodic product metadata updates to key vendors, partners, and retailers.· Managed the development, launch, and content of digital subscription service.

· Coordinated new product workflow from development through manufacturing.· Formatted and stored digital product assets for website and marketing needs.· Executed administrative tasks supporting new product development and advertising.· Entered product metadata into ERP frontend and copyright/royalty database.· Created custom reports for all areas of the business using SQL, Access, and Excel.

Taught two undergraduate music theory courses each semester; assisted in management of the UT School of Music's instructional computer lab and composition lab.