Work with clients on email approaches that engage audience, generate revenue and provide a strategic asset to media companies.Managing ARR of ~$2MM.Work internally as a product and client advocate.

Planning, development and implementation of new digital initiatives across more than 50 newspaper websites. Focused on SMB product and service offerings and recruitment solutions.Responsible for vetting new initiatives and providing feedback from subsidiary enterprises.Act as product lead on major strategic initiatives: search marketing, web presence, social media services, e-mail and database marketing.

Plan and execute digital strategy at the Quad-City Times.Strategize user experience, content and sales initiatives based on quantitative analysis of site performance. Develop custom KPIs and success metrics for new initiatives.Analyze traffic patterns and emerging technology to maximize user engagement across all digital products including mobile, web, social media and e-mail.Evangelize technologies and products to executive stakeholders from sales, editorial and marketing teams. Execute competitive analysis of industry trends and strategic positioning against competitive threats.

Developed functional specifications for product roll-outs, including 9 separate site redesigns and a complete platform change. Developed and managed project timelines for new products, all ground-up development including user, commenting and calendaring systems. Built database-backed websites using a variety of technology stacks including XSLT, PHP, XHTML, CSS, JS, Perl

Graphic Design and production work, some multimedia and web