NewGround is the industry leader in planning, designing, and building branded spaces for financial institutions, organizations, and retailers. With over 100 years of experience, we align brand, place, and culture in branded spaces across North America. Headquartered in St. Louis, Missouri, NewGround maintains corporate offices in Chicago, Illinois, Honolulu, Hawaii, and Waterloo, Ontario, with a regional presence throughout the U.S. For more information, visit NewGround at newground.com

Teach MBA level courses in Marketing and Leadership

Serve in an advisory role in mentoring various start-ups at a Sports Innovation Hub for entrepreneurs, industry partners and investors.• Assisted in securing funding for EZ Waves, and assisted in securing a buy out for Winning Identity, a suite of web-based golf software that helps golfers, coaches and golf academies develop the best players.• Mentor and coach the team behind the launch of Behind the Picks, the world’s most accurate sports prediction platform.• Serve on 10-member judge panel to select the Stadia Cohort classes two times per year.

Teach one MBA-Level course each semester on Entrepreneurship and Innovation to a class of 24 students.

Recruited to leverage past relationships and digital marketing experience to help build one of the largest place-based table-top media networks in the U.S.Ziosk.... the first pay-at-the-table and interactive engagement platform, revolutionizing the experience and economics of Casual Dining. Ziosk has placed over 18,000 tablets on restaurant tables across the US and expanding to 120,000 tablets creating one of the largest place-based media networks reaching more than 50 million viewers per month. • Created a complete marketing and media strategy from scratch for a new digital /out-of-home advertising business model.• Initiated and cultivated a successful relationship with Chili’s Grill & Bar to launch the new technology which revolutionized the experience and economics of casual dining by allowing guests to order food & drink, play games, and pay at the table. • Perform new business development calls with key decision makers at top-25 beverage companies, top-10 media companies, and top-10 brand agencies to introduce Ziosk and encourage its inclusion as part of the marketing mix.• Assist in development of digital programming and creation of channels to encourage a communal casual dining experience.

Raised $600,000 and led start-up of a smartphone app/digital platform that allows sports/music fans to connect, share, archive, and purchase through geo-fencing at live events.• Cultivated relationships with six potential clients including Anheuser-Busch, Saint Louis University, US Soccer Fan Club, and FC Schalke 04, a professional German association soccer club, prior to lead investor backing out.• Led Fanzlive through graduation from Mock Angel acceleration program at ITEN, a catalyst for tech start-ups.

Recruited to develop new business for this tool which provided actionable insight into consumer behavior at the guest check level for a start-up company offering Customer Insight Solutions for the hospitality industry and its suppliers/distributors.• Leveraged relationships with 25 national Casual Dining chains on utilizing this new Business Intelligence tool.

Provided leadership of sales team, revenue, and profitability growth initiatives with major national accounts.• Led and directed 12 Key Account Managers in efforts to maintain and expand relationships, achieve sales quota, and accomplish strategic account objectives with 69 key national on-premise retail accounts nationwide.• Managed 100 decision points for an account base that generated sales of 15.0 million cases annually, and managed a $10 million annual promotional budget to increase sales, sell-in new packages and pricing, and introduce new products.• Conducted headquarter calls, led joint planning sessions, and built relationships with key decision makers at Fortune 500 restaurant chains that included Chili’s, Applebee's, Houlihan’s, Hooters, Buffalo Wild Wings, and O' Charley’s.

Promoted to pioneer the development, planning, and execution of ABIs new digital strategy for the portfolio of brands.• Oversaw digital roadmaps consisting of 45+ websites, creative development to support $20 million in online media, promotions, mobile, social media, and CRM in alignment with brand platforms and strategy.• Developed a digital education program consisting of an annual summit and monthly seminars for members of Brand Management, Sales Promotion, Sports Marketing, Entertainment, Media, PR, Sales and Social Responsibility departments.• Presented and gained senior management buy-in on a $15 million plan to create an online entertainment network to represent the centerpiece of Anheuser-Busch’s Internet ecosystem; created, developed and managed all aspects of Bud.TV.• Gained recognition as a digital marketing expert and strategy leader, becoming part of the creative process from inception.• Created award-winning digital campaigns including Swear Jar video and widget, Apologybot.com, and Rolling Rock blog.

Promoted to manage multiple agency relationships to ensure targeted application of brand strategy and creative alignment.• Oversaw brand creative and production for television, radio, print, and outdoor marketing, with a $100M annual budget.

Promoted to assist with department management and all aspects of marketing activities for the entire A-B brand portfolio.• Served as trusted advisor and resource to the CMO with a wide range of duties handling matters of sensitivity and urgency; led projects and collaboration with brand teams with a strong knowledge of the CMOs vision and strategy.• Worked on all marketing activities across 50+ brands including creative development, brand positioning, and market research.

Promoted to develop and implement profitable brand growth strategy and key sales drivers for the Bud Light brand.• Managed development, communication, and execution of marketing strategy and a new brand positioning with a focus on fun, youth, and social interaction to maintain and enhance brand health and grow market share.• Negotiated and landed valuable marketing partnerships, including securing status as the Official Beer Sponsor of the NHL.• Developed and implemented cutting-edge marketing plans, including the most successful brand promotion in Bud Light’s history - the fully-integrated Bubble Boy promotion - supported by national TV, customized local radio, print and point-of-sale.• Secured Wayne Gretzky as the Bubble Boy Commissioner; created and led execution of the Bubble Boy national bar tournament which engaged more than 100,000 consumers at 10,000 bar promotions in 75 cities over its four-year life..

Recruited to create and implement localized marketing programs for execution nationally in the top-40 MCAs.• Spearheaded the development, creation, communication and activation of the marketing and promotion plan to promote ABI brands at major events including the 1996 Summer Olympics in Atlanta, and the 1995 NFL Super Bowl in Miami.

2nd round draft choice of the St. Louis Steamers of the Major Indoor Soccer League