As an Executive Director at MG OMD, I lead on the areas of content and responsible media, where I oversee the development and delivery of innovative and impactful social media strategies and campaigns for a diverse range of clients. With over 17 years of experience in the media industry, I have a proven track record of creating and executing effective and engaging social media solutions that drive business growth, brand awareness, and social change.I am passionate about sustainability and digital marketing, and I have earned multiple certifications and recognition for my work in this field. I am also a founding member of the #ChangeTheBrief Alliance, a network of media professionals who are committed to making the industry more responsible and accountable for its environmental and social impact. My mission is to use my skills and expertise to help brands and organizations communicate their purpose and values, and to inspire positive action and behaviour among their audiences.