As a State Account Executive at Red Moon Marketing, I have the privilege of driving brand growth and consumer engagement for Brown-Forman's legendary portfolio, including Herradura, Jack Daniel's, Old Forester, and Woodford Reserve. My role focuses on strategic market management, impactful experiential marketing initiatives, and cultivating connections that bring these premium brands to life for consumers.With over seven years of experience in sales, marketing, and hospitality, I am deeply committed to achieving measurable results through a combination of data-driven strategies and creative execution. I excel in leading regional campaigns and activations, identifying growth opportunities, and fostering partnerships that enhance brand visibility and loyalty. Whether launching innovative marketing campaigns, managing on-the-ground activations, or collaborating with partners, my focus remains on exceeding brand goals and creating memorable consumer experiences.Throughout my career, I’ve built a proven track record of success:Successfully grew market share by 15% in Maryland within 12 months through strategic activations and partnerships, including collaborations with high-profile organizations like the Baltimore Orioles and Ravens.Enhanced brand visibility by leading statewide experiential marketing campaigns, driving consumer engagement and boosting sales for premium spirits.Leveraged tools like Salesforce, Tableau, and Asana to optimize campaign performance, track progress, and ensure seamless execution.Beyond campaign management, I am passionate about designing experiences that resonate with audiences and foster strong connections. My certifications in ServSafe Management, ScrumMaster, and SAFe Agilist reflect my dedication to continuous learning and professional development. These skills allow me to seamlessly integrate efficient processes into my work, ensuring every project meets the highest standards.In addition to my work with Brown-Forman, I bring extensive experience in client relationship management, sales strategy development, and team leadership. I thrive in roles that allow me to combine strategic thinking with hands-on execution to deliver results that drive growth.I am passionate about using experiential marketing and strategic partnerships to connect consumers with exceptional brands, creating lasting impressions and loyalty. Looking ahead, I am eager to continue innovating and finding new ways to help brands flourish in dynamic, competitive markets.