Research and data analytics professional with 12 years of experience within advertising effectiveness and strong detail orientation, data analysis, communication, and leadership skillsExpert in best practices for creative, ad flighting, and media placement that optimize the reach and resonance of a TV and/or digital campaign among a targeted audienceQuantitatively analyze primary data, i.e., survey data, as well as secondary and syndicated data, e.g., TV ratings, digital impressions, ad logs, etc., to build research reports that tell the story of performanceExperience overseeing a team that produces regular reporting, designing easy-to-digest yet insightful templates and coaching young analysts on how to uncover drivers in the dataEngage with the client, identifying questions related to strategy, then perform in-depth analyses of a large, syndicated dataset, inclusive of competitors, to glean answersPresent findings to all stakeholder levels at the client and its partners, with a track record for driving the adoption of strategic recommendations that improve in-market effectiveness