INSIDE FITNESS is Canada's #1 fitness magazine and website.Recently launched the Inside Fitness Women's premiere issue.Online at: www.insidefitnessmag.com

Owned and operated an independent health and sports supplements store located in downtown OakvilleManaged a staff of three part-time sales associatesDirected all product inventory, marketing initiatives, customer and supplier relationsConsulted with customers regarding health goals and nutritional requirementsPerformed all accounting and other administrative functions

Planned, developed and managed editorial agenda and calendarSupervised a department of four editors (senior editor, managing editor and copy editors)Wrote feature articles on strength training, muscle building, nutrition, health and fitness, supplements and competitionsSpecial project ideation, implementation and managementInterviewed world-class bodybuilding athletes and wrote their respective columnsAttended bodybuilding contests and developed relationships with athletes and advertisersCreated and produced superfeatures, directories, special editionsLiaised with advertising personnel to develop client relations

Wrote and edited press releases and news bulletinsMaintained extensive Media Database containing detailed contact informationWrote and edited all marketing material including product data sheetsPlanned, wrote and produced Annual “Communications Strategy” reportCollaborated with Investor Relations Dept. regarding investor inquiries / themesHandled distribution logistics of communications to all appropriate parties (e.g. Chairman, CEO & President, consultants, legal counsel, managers, clients)

Planned, developed and managed editorial agenda and calendarWrote and edited original copy; conducted interviews with high-profile business leadersScrutinized hundreds of press releases per issue; developed and reported original storiesMaintained relationships with Southern Ontario Chambers of Commerce, Economic Development Offices, Mayor’s Offices, Regional Councils and Business Associations Sold advertising space for both print and online editions; maintained client service and wrote ad copy as requiredSpecial project ideation, implementation and management

Edited pre-prints and newspaper ads to meet client and conventional editorial standardsAnalyzed and corrected legal issues, specificity, zoning, performance claims, regulations, basebars, bonuses and logosConsolidated marketers’ assemblies accurately to reconcile copy, pricing, artwork, merchandise information and dates of sale

4-month assignment)Attended local / international sporting events, conducted interviews and reported stories

Taught undergraduate broadcast journalism including news writing and production

News & Sports Depts.; Wrote and edited news and sports copy for 6:00pm and 11:00pm broadcasts

Attended regional sporting events, conducted interviews and reported stories

Performed play-by-play and colour commentary for hockey, football and basketballAssigned and supervised coverage; wrote and edited copy; produced sports packages