-Lead all aspects of the wholesale business channel, including establishing sales objectives and targets, budget creation, allocation and management, brand positioning and communications, and training and education. -Manage key national wholesale account relationships for Crate & Barrel, Nordstrom, Bloomingdale’s, The Container Store, Anthropologie, Macy’s, and Dillard’s, among others.-Grew the national department store wholesale channel by 70-percent in 2023 over 2022, including a 295-percent increase in wholesale sales at Crate & Barrel, where I conceived and directed a chainwide brand reset and the launch of an exclusive, co-branded home fragrance collection collaboration.-Expanded brand from 31 Nordstrom doors to all doors in January 2024.-Pitched, secured, and launched brand on Bluemercury.com in August 2023. Secured a 30-door test launch in July 2024, with an approximate on-counter date of September 2024.-Pitched, secured, and launched brand at Dillard’s, overseeing a 54-store and dotcom launch in May 2024.-Carefully guided Anthropologie from a dotcom-only account since 2021, expanding the brand to 21 top home fragrance doors with an approximate on-counter date of August 2024.-Sourced, interviewed, hired, and onboarded two regional U.S. sales rep groups to drive the specialty boutique store business channel, which has since expanded from approximately 500 accounts in January 2023 to more than 850 as of July 2024.

-Brought on as a public relations freelance consultant to oversee brand and product PR, founder publicity, and new business development and communications.-Wrote, edited, and strategically distributed press materials monthly.-Pitched and secured consumer press coverage in the digital, print, and/or online versions of top-tier, consumer lifestyle, beauty, and shelter media outlets, including USA Today, InStyle, Allure, and Oprah Daily, as well as trade and business press coverage, including a mix of feature articles, business interviews, and product coverage in the digital, print, and/or online issues of WWD, WWD's BeautyInc, Forbes, and Glossy's The Glossy Beauty Podcast.-Introduced brand and company founder and CEO to high-level senior executives at and secured subsequent new-business pitch meetings with Target, Walmart, and Costco, creating tailored PowerPoint presentations specifically for each retailer meeting.-Sourced, planned, pitched, and directed a national Satellite Media Tour (SMT) in October 2022 featuring brand founder and spokesperson, Harry Slatkin.-Worked with company founder and CEO and an advisory and investment firm to write, craft, and shape a Confidential Information Memorandum (CIM) presentation for use to secure a potential company transaction.

-Brought on as a freelance consultant to oversee a myriad of projects across several key functional business areas, including PR, brand communications and development, new business development, national account management and development, and copywriting.-Wrote marketing, PR, and editorial copy and overall launch strategy for the brand’s 30th anniversary commemoration programs and activities, with touchpoints across all digital marketing and social media platforms, sales enablement and press materials, and consumer packaging for a limited-edition commemorative collection.-Oversaw and directed U.S. PR firm’s new product launch and ongoing brand and product publicity events and activities. -Served as project lead for the brand’s launch at The Container Store and Dillard’s in the U.S. and Indigo in Canada.-In addition to The Container Store, Dillard’s, and Indigo Canada, also served as wholesale account manager for Bluemercury, Neiman Marcus, Saks Fifth Avenue, and Macy’s.

-Promoted every three years since June 2010, from Manager to Director to Executive Director to Vice President-Directed public, media, blogger, and influencer relations programs; social media programs; external PR and social media firm activities; and consumer relations management initiatives-Established and directed company's first-ever social media presence, launching brand pages on Instagram, Facebook, YouTube, Twitter, Pinterest, and LinkedIn-Secured press mentions for a wide range of home and fine fragrances and beauty products in the print/digital and/or online versions of top-tier, consumer lifestyle, beauty and shelter media outlet (see PDF of resume for partial list)-Secured a mix of feature articles, business interviews, and product mentions in top-tier print/digital and online consumer and trade media outlets (see PDF of resume for partial list)-Successfully converted Flash Web site to HTML and oversaw the development and launch of the brand’s first e-commerce Web site, with year-over-year growth of at least 100-percent since 2013-Introduced company’s products and capabilities to major national retailers, including Sephora, Target, and JCPenney, resulting in the opening of highly profitable new channels of distribution-Directed and managed brand founder’s public appearances and awards submissions process and resulting publicity efforts-Wrote, maintained, and managed sales, marketing and PR collateral materials, including press releases, executive and company bios, and Web site, digital marketing and social media copy-Oversaw and responded to charitable giving requests and managed company’s corporate social responsibility program-Directed and managed all photography needs (lifestyle; social media; product silhouettes; executive portraits), including planning, organizing and directing in-studio and on-location photo shoots-Partnered with major charitable organizations on cause-related marketing programs, special projects and events

-Managed media relations program in U.S. and Europe to generate a high level of exposure and favorable media coverage for Globoforce – now named Workhuman – and its world-class customer base.-Conducted proactive media outreach and built relationships with targeted business, industry, and vertical trade publications. -Managed and directed external PR firms.-Established company’s first foray into social media, maintaining an ongoing presence on Twitter, Facebook, YouTube, and LinkedIn. -Conceived, managed, and delivered first international, multimedia employee electronic newsletter, The Asterisk*; managed ongoing internal communications, including monthly video series with CEO.-Managed global speaker and awards programs.-Developed and cultivated customer reference program in partnership with sales and client services teams. -Oversaw written materials such as press releases, media alerts, white papers, bylined articles, testimonials, case studies, and the Globoforce blog.-Worked closely with the marketing team to deliver strong, integrated messaging across all forms of print and electronic marketing communications collateral.-Developed and managed communications budget.

-Developed and implemented PR campaigns for single-market grand openings.-Secured coverage with major consumer and business press. -Managed and directed activities of company’s PR firm, based on strategic marketing initiatives.-Managed company’s B2B discount program (“ABC”) and implemented direct mail and other marketing campaigns to grow program’s participant database.-Coordinated grand opening and ongoing in-store traffic-driving events.-Oversaw cause-related marketing initiatives and charitable giving program, including recruitment and coordination of employee volunteers. -Organized first major in-store giving campaign for the company’s partnership with Special Olympics.-Maintained and updated Web site marketing calendar, supervising approval process of copy and creative.-Wrote bylined articles for employee intranet, highlighting company activities.-Wrote company’s first charitable giving guidelines and implemented a cost-effective and efficient acknowledgment process of donation requests.-Oversaw successful production and construction of company’s first traveling trade show booth.

-Wrote and edited copy for New England’s annual yearbook and quarterly magazine (30,000+ circulation).-Wrote and distributed over 60 press releases/media advisories to regional media outlets. -Developed, wrote, and edited articles for bi-monthly member e-newsletter and Web site.

-Wrote and edited weekly electronic and monthly print company newsletter for 6,000+ employees.-Wrote and distributed monthly press releases and media advisories to local and national media to support new store openings and South Deerfield, Mass., Flagship Store special events. -Maintained product placement program for national consumer media and managed PR firm activities.-Designated project manager for company’s first national sports marketing sponsorship of the 2004 U.S Women’s Open -Championship at The Orchards in South Hadley, MA.-Contributed to the design and maintenance of company’s charitable giving program and spearheaded partnership and company’s continued national support of the American Heart Association’s Go Red for Women fundraising campaign.

-Managed and coordinated member acquisition and retention programs for individuals and organizations with a focus on improving benefits and communications for 45,000+ nationwide members.

-Wrote daily news briefs and obituaries for publication under tight production deadlines.-Wrote over a dozen feature articles for the paper’s Living Section as a correspondent.