Timothy Barnes Email & Phone Number

Consulting for a potential strategic planning and target allocation software suitePOI Leadership Council to create a Revenue Growth Management Training ProgramNetworking and mentoring

Cleveland Area, Ohio

Activated a nine-person trade development center of excellence. Led channel business development team responsible for customer planning, trade funding allocation, plan approvals, audit compliance, execution vs. strategy performance, and raising planning mindset organizationally. Directed sales enablement team responsible for sales operations, SAP pricing maintenance, policies and procedures, and identifying and eliminating inefficient operational practices. Established go-to-market capabilities team responsible for building and enhancing sales resources, mindset and enablers.• Reshaped initial team to optimize structure and ensure right people were in right roles.• Led successful TPM system business case, ($18M five yr. total benefit and payback in 3.2 yrs.).• Installed new customer planning process, enhanced timeline and cross-functional collaborations• Created pre | post-event analysis, identified effectiveness opportunities on $250M trade spend.• Upgraded processes for SAP pricing compliance and policies for market disruption pricing.

Cleveland/Akron, Ohio Area

Coached, developed, and transformed $2B consumer and natural foods business team into net revenue optimization mindset. Led five-person revenue growth management team to unlock pricing growth across all levers. Installed net revenue optimization process across cross-functional business team, developed pack, price architecture capability, and created methodology to align consumers with their shopping missions, enabling optimized pricing strategy across all levers and outlets.• Realigned brands within portfolios, matching pricing strategy and purchase dynamics to specific pricing pools while enabling cross-channel blueprint that minimized market disruption.• Achieved four-year SBA results: +18% Net Sales, -38% Trade Reduction, +9% Net Price Realization.

Englewood Cliffs, Nj & Toronto Ontario, Canada

Owned building, embedding, and executing Net Revenue Optimization capability across $12B North America business. Led and enabled cross-functional business teams to deploy pricing as more strategic growth lever by analyzing all of its components—strategic pricing, pack, price architecture, mix management, and promotion management—with full support of robust trade terms structure. Led creation and rollout of new capabilities and tools to support and execute in marketplace.• Delivered financial targets +100-150bps of profitable net revenue growth for each category executed.• 2016 successes included: projected over delivery of financial commitment charters by 19%, delivered net revenue coverage of 70% vs. 50% target, created and delivered simplified training programs across every function, launched dashboards and diagnostics to support performance management, and built nimble and progressive NRM staff.

Englewood Cliffs, Nj

Oversaw identification, creation, and deployment of best practice revenue management within array of operational execution tactics across Americas. Enabled sound trade terms structures within local laws. Created and drove revenue management mindset that enabled advanced analytics to drive enhanced understanding of strategies and tactics to unlock mutual profitable growth. Optimized price vs. cost to ensure gross margin growth.• Drove promotion optimization to ensure strategic plans brought to life inside JBP execution.• Initiated and led holistic customer investment to provide visibility, allocation, analytics, and governance to all elements of investment mix.• Developed strategic pricing and funding best practice guidelines that enabled core and innovation to thrive in marketplace while optimizing for mutual volume and profit.• Led development of post-event evaluation capabilities for global scale, local advancement of analytics, and simplification.

Englewood Cliffs, Nj

Directed, developed, and coached ten-person CD Analytics Team focused on working cross-functionally to improve revenue growth and gross margin by enhancing effectiveness of $2.3B Trade Investment. Led evolution of Go-to-Market trade allocation process to one that aligns funding to brand strategy, overlays competitive intensity, and includes requirements across all elements of promotional mix. Delivered renewed focus in joint business planning that began with three-year strategic plan, based on insights, with growth platforms and initiatives to step change growth, and finished with one-year tactical plan to deliver with optimization of customer investments.• Built and delivered post-promotion trade analytics platform that reviewed 65% of event spend quarterly and drove consistent iROI growth (+200bps) annually.• Created pricing analytics sub-team to understand strategic pricing gaps at customer level.• Developed team-first culture that promoted five people over three years.• Global liaison for trade investment and pricing center of excellence.

Lisle, Il & Minnetonka, Mn

Selected to direct, develop, mentor and coach a Supervalu Wholesale, non Superfused and Save-A-lot team that delivered $260M of annual sales and an effective ROI on $62M trade accrual investment. Assumed responsibility for financial and business planning for the remaining $240M Supervalu Enterprise. Drove a $15M trade efficiency and 40% increase in forecasting accuracy for the total $500M Supervalu business and $130M trade budget. Effectively worked cross functionally to improve capabilities in the areas of Business Planning, Investment ROI, Shopper Insight and Category Development. Led the deduction audit process and established new ways of working with a goal to take costs out of the system by reducing deduction create rates by over 50%.

Lisle, Il

Assumed increased responsibility to direct, mentor and coach a 39 person field based category management team that ensured all customer opportunities and corporate goals were prioritized and achieved. Executed a Grocery Sector Category Management Assessment and subsequent development plans by individual. Built a succession plan for each role and created a transformation program for Kroger & Safeway. Initiated and led a cross functional team that created a Grocery Personal Care Strategy.

Lisle, Il

Selected for expanded role to direct, mentor and coach an 11 person trade marketing team responsible for working cross functionally on planning and delivery of a $1.6B foods and laundry business. Monitored and drove the Sector’s annual planning and forecasting process, the $280M accrual based trade and fixed consumer budgets to ensure sector met all business targets and obligations.

Pleasanton, Ca

Promoted to direct, mentor and coach an 11 person Business Development Team that included; trade marketing, category management and deductions. Developed, monitored and drove the division’s annual planning and forecasting process and managed the $36M accrual based trade and fixed consumer budgets. Drove the complete reinvention of Business Development and Promotion Evaluation process which resulted in 70% enhancement of forecasting accuracy and 13% sales increase with enhanced ROI of trade fund investment.

Lisle, Il

Directed two different $63M sales regions (Wisconsin 2002/2003 & St. Louis/Des Moines 2003/2004). Managed day-to-day business through Advantage Sales & Marketing (ASM) and coordinating needs/issues with division & sector. Executed a new go-to-market initiative that included an accrual based trade budget. Consistently met and exceeded sales objectives and trade spend targets (including +48% at Save-a-Lot).

Englewood Cliffs, Nj

Directed the research and development of capabilities and execution across corporate strategy, process, planning and tools in the areas of Efficient Consumer Response (ECR), Category Management, and Sales Information Management. Worked directly with senior leadership and managed a $2M discretionary budget to ensure Lipton was a thought leader in the industry.