As Adventurer in Chief at The Department of Adventure, I oversee the strategic vision and product development that drives our mission. We are developing The Adventurer’s Passport, an innovative tool that blends physical and digital engagement to inspire the next generation of outdoor enthusiasts. This product not only connects with consumers but also serves as a powerful tool for other brands to leverage their audience, fostering growth, deepening engagement, and positioning them as leaders in the outdoor industry while inspiring future adventurers.

As Founder of iD MKG, I focus on creating unique brand connections through strategic engagement. We are developing The Department of Adventure, an initiative designed to help brands build deep, meaningful relationships with their customers at pivotal ages of growth. Through The Adventurer’s Passport, we craft immersive experiences that blend physical and digital engagement, inspiring the next generation of adventurers while fostering long-term brand loyalty and strong emotional connections.

As a marketing and branding consultant, I bring a strategic vision and entrepreneurial mindset to every project, creating innovative solutions that drive growth and build brand loyalty. I specialize in crafting impactful strategies that resonate with both major brands and startups, helping them connect with their audiences on a deeper level. My adventurous life has shaped my approach, allowing me to guide businesses in the outdoor industry and beyond to elevate their game, generate revenue, and create lasting market presence.

Cycliste.ch is the premier online media hub for cycling enthusiasts in the French part of Switzerland. Fostering a dynamic ecosystem by collaborating with renowned brands, tourism destinations, major events, and influential personalities. Through these synergies, we are on a mission to spotlight our region as a pulsating cycling hub nestled in the heart of Europe, making every ride an experience of discovery.

The Winter Pass was created as a powerful tool to build a thriving community of skiers in Switzerland, offering 50% discounts on ski lift tickets. Our goal was to create a strong connection between our partners—ski resorts—and our growing community of skiers. Over five years, we achieved 25% year-over-year growth, becoming the largest skiing community in Switzerland. By fostering these partnerships and delivering value to users, I grew The Winter Pass into the leading platform before selling it to a major media group in 2016.

New Brain Marketing is a forward-thinking marketing agency dedicated to helping medium-sized businesses thrive. We focus on creating strategic branding and digital marketing solutions that drive growth and positively impact the bottom line. By mentoring entrepreneurs through every phase of their journey, we empower them to scale with confidence. Our approach is all about crafting personalized strategies that build strong brand connections, foster measurable growth, and maximize ROI, ensuring long-term success for our clients.

Analyzed marketing and media campaigns for agency clients including Audi, B&O, Bulgari, Campari, Diesel, Lacoste, Lamborghini, Nokia, Piaget, and WWF. Developed qualitative and quantitative analysis methods and provided research, analysis, customer service, and trend watching.

Provided sales analysis and implementation of dashboards; participated in product development (watchmaking, Haute Horlogerie, and accessories), followed by technical sessions, development of tools for sales support (product news, sales pitch, fact sheets, techniques, etc.) and production of the 2009 catalogs.

Coordinated marketing activities in collaboration with the Product Management team and with foreign affiliates for the worldwide launch of a medical device with a value of 90,000 $. This project included: marketing plan, communication plan, press relations, public relations, various contacts with opinion leaders, media strategy, advertising, and preparation of sales presentations.