Timothy Somerville Email & Phone Number

Toronto, Ontario, Ca

Reporting to the Managing Director of Marketing, responsible for the creation and implementation of lead generation, lead nurturing, marketing automation, email marketing, campaign optimization and social media programs.

Toronto, Ontario, Ca

Reporting to the Senior Vice President of Marketing, responsible for the creation and implementation of lead generation, lead nurturing, marketing automation, email marketing, campaign optimization and social media programs.

Guelph, Ontario, Ca

Reporting to the Vice President of Marketing & Communications, responsible for the national digital/mobile strategy, operations and implementation across the various lines of business. Key stakeholder in leading, developing and executing The Co-operators Omni-Channel client experience strategy and overall company content strategy. Key accountability for defining and driving digital/mobile strategies and seamless multi-channel client experiences that deliver industry leading client experience and best-in-class scores in the J.D. Power Customer Satisfaction Index. Accountable for establishing and producing common processes and standards ranging from SEO, Usability, Accessibility, Analytics, platform road map, etc. for all aspects of Digital Marketing across The Co-operators. Effectively engaging, supporting and leading a team of seven members and six External Vendors (two Managers, two Consultants, one Specialist, two Front End Developers, and six External Vendors) - consistently achieving employee engagement scores ranking above Canada’s Top 100 Employers benchmarks. SELECTED ACHIEVEMENTS/IMPACT TO THE BUSINESS:• Built and implemented Canada’s first suite of real-time, responsive design based quoting tools – providing accurate quotes, on any device type, in as little as 30 seconds. Achieved 240% increase in auto insurance quotes and 75% increase in home insurance quotes. New quoting tools helped increase sales for online-based auto, home and life policies by over 35% in just one year.• Created Canadian insurance industries’ first responsive design based websites, which provided clients with full access to website content on any device – increased mobile usage by 15% in only 30 days.• Redesigned The Co-operators corporate website to target core client goals. Client experience improvements included: 50.9% increase in auto estimates; 46% increase in agent locator usage; 479% increase in online claims submissions and 1846% increase in mobile claims submissions.

Toronto, On, Ca

Reporting to the Vice President, responsible for the discovery and sale of strategic digital insights and initiatives for The Bank of Montreal (BMO). Successfully led the redevelopment of the BMO corporate website, including the creation of design and user-experience for over 13,000 pages of retail, commercial banking and investments focused content, and maintained and developed exceptional client relationships. Successfully led, influenced and managed multiple BMO marketing groups, product groups, technical groups and EVP level oversight, as well as a team of internal designers, and over 20 external writers in the redevelopment of the site. In addition, initiated and led the development of agency-wide Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Conversion Rate Optimization (CRO) programs as a means to further enhance the success of client programs. Successfully led a small internal account team, plus 13 External Vendor relationships.SELECTED ACHIEVEMENTS/IMPACT TO THE BUSINESS:• Grew value of BMO account over a three-year period by 22,757% ($70,000 to $1.6 million) through the delivery of high performing programs and impeccable relationship development and management. • Achieved an average of 60% profit margin on all client projects by accurately estimating project scope and scale and through tight project delivery and clear expectation management.• Increased user-engagement rate by 1423% for pre-existing newsletter program by infusing client benefit into previously company focused content.• Created Ariad tagline “Beautiful Thinking”.

Toronto, Ontario, Ca

Reporting to the Director of Marketing, developed marketing plans and delivered marketing programs, which included simultaneous print, email and digital campaigns. Initiated redevelopment of key messaging and design for core brands, which resulted in double-digit customer response rates. Created and implemented a Google analytics web tracking program, which resulted in a stronger understanding of online consumer behaviour and the discovery of numerous promotional opportunities. Effectively led a team of four - one Consultant, one Specialist, one Designer, one Email Marketing Specialist, and six External Vendors.SELECTED ACHIEVEMENTS/IMPACT TO THE BUSINESS:• Successfully launched Canada’s first High Net Worth wealth management designation (Ch.P. Strategic Wealth). This launch re-established CSI’s position as a leader in the financial services education space. • Generated $500,000 in revenue through an innovative email campaign re-targeting lapsed CSC students – with only a marginal $1,250 marketing spend.• Achieved 100% increase in web traffic to company’s top 10 product pages – with $0 marketing spend.• Increased email campaign click-through rates by 400% with redesign of template structure and key messaging.

Reporting to the President, developed and implemented marketing campaigns for numerous national and global financial services companies. Managed all agency print production and media buying requirements. Developed and managed local and global vendor relationships with a variety of print, audio, video, web development and translation companies. Acted in a primary role in all major proposals, presentations, and marketing strategies. Key clients included: Travelex Foreign Exchange, Travelex Insurance Services, US Bank & CIBC.SELECTED ACHIEVEMENTS/IMPACT TO THE BUSINESS:• Rebuilt damaged client relationships, which caused an increased creative buy from majority of clients.• Restructured agency fee system, which resulted in an increase in billing on a per project basis by 100%.• Reformed the creative workflow system, which produced significant productivity gains by all teams. This allowed creative and account teams to better manage workflows and improve overall productivity and profitability of the agency.

Chicago, Illinois, Us

concepts and copy for a wide variety of national and global brands. Successfully adhered to the tone and style guidelines of multiple brands.CLIENTS INCLUDED: Visa, HBC, Zellers, AOL, Woodbine Entertainment

Toronto, Ontario, Ca

• Mortgage Account Manager• Customer Liaison/Business Teller• Business Windows Help Desk• Full Service Banking Specialist

Certificate, Digital Marketing Management

Certified Emarketer Designation (Cem)

Caap Designation, Advertising

Diploma Advertising Copywriting

Canadian Securities Course

Bachelor Of Fine Arts (B.F.A.), Honours