Simply put, I’m a designer. I specialize in experience design and service design and I have over 20 years of experience. My design approach focuses on solving problems by using data and research to drive decisions, minimizing subjective bias in the process. I firmly believe that experimentation and iteration are essential to crafting impactful and innovative experiences.Throughout my career, I’ve had the privilege of working with organizations of all sizes—from startups and small businesses to mid-market companies and large corporate enterprises. I’ve been a team of one, driving projects independently, and I’ve also led teams of over 30+ designers, researchers, product managers, and developers, fostering collaboration across functions and delivering impactful solutions at scale.I’m passionate about building teams and mentoring designers, helping individuals unlock their full potential, and turning their passion for varying functions of design into thriving careers. Seeing team members succeed is one of the most rewarding aspects of my work. My leadership style is rooted in approachability, collaboration, and leading by example.In the end, what drives me most is creating meaningful change that improves experiences for all while simultaneously impacting positive business outcomes. If you’re looking to design exceptional experiences, cultivate innovative teams, or or exchanging ideas about the future of design and UX, let’s connect!