Fractional CRO Agency specialized on Net Revenue Retention. Our Fractional CRO services encompass Coaching, Training, and Leading your sales teams with AI and traditional solutions to transform top and mid-funnel performance. By implementing targeted strategies, we enhance lead generation, streamline processes, and boost conversion rates, ultimately driving revenue growth and Net New Retention. Whether we're in the trenches making calls or providing high-level funnel direction, our focus is on sustainable profitability for your company, ensuring long-term success over quick fixes.

I am a founding contributing writer for Revenue Magazine, detailing my experience and expertise in sales leadership, outbound, AI, top-of-funnel, revenue operations, and net revenue retention.

StrongArm empowers organizations to dramatically reduce workplace injuries, improve worker well-being, and boost productivity with our comprehensive injury-prevention solution. SafeWork Sensors provide real-time feedback through multiple alert options, guiding users away from risky postures and movements. The AI-powered platform provides actionable insights to measure progress and demonstrate ROI. Personalized training programs reinforce safe work practices and empower employees to prioritize their safety.

Fractional Managed Security Team & Leadership

As the VP of Sales for a leading cybersecurity provider, I spearheaded strategic initiatives to optimize sales processes, enhance Salesforce utilization, and improve net revenue retention. I oversaw deployment, engagement optimization, and comprehensive outbound activities, leading to significant improvements in sales performance. My efforts in sales projections, process improvements, and team development ensured accurate reporting and strategic growth.

Optimized enterprise sales, customer service, and account management as the company leader reporting to the CEO and attending board meetings. Combined revenue operations to optimize the overall process of the funnel into data-driven decision-making and closing process. Engaging marque logos into the funnel with an appropriate and aggressive closing posture. Increasing the pipeline by 4X and demo booking by 5X. Ultimately defining the product market fit. TypingDNA creates a biometric signature from the typing of the user. This is done by analyzing how you type and not what you type. The technology provides solutions in continuous end-user authentication, 2FA/MFA & user engagement analytics.

Leading and building an amazing division of experienced sales strategists and hundreds of SDR teams. Focused on optimizing the best sales development process for our hundreds of sales clients. Strategy lead for the sales development People as a Service product to our hundreds of clients. Focusing on the top of funnel sales process of outbound messaging, calling and overall tech stack in the sales development process.Lead the creation and hiring of the team of sales operations strategists. They focus on optimization and growth the sales pipeline by creating forecast-able revenue through demo appointments and product market fit. The hundreds of clients we are currently working with cover all industries with a clustering in tech & SaaS .This strategic team I built and lead owns and directs the daily strategy of the hundreds of SDRs, Project Managers and Account Managers at CIENCE. This strategy is implemented through calling, emailing and LinkedIn outreach to book meetings and increase forecast-able revenue.The team and myself have served over 100 sales teams to optimize their sales development and forecast-able revenue while finding all of the issues and abilities of the fit of the product in the market. I have worked directly with the CEO, CRO and overall sales teams in multiple industries.Sales Development Team Optimizations Data ReportingClient On BoardingCalling Strategy & TrainingEmail Strategy & TrainingMessaging StrategyTech Stack StrategyTeam DesignTeam BuildingTeam TrainingTeam HiringChurn Account RemediationCIENCE provides a highly trained, well-equipped, knowledgeable fleet of sales development talent as an outsourced outbound department with offices in 4 countries and 1000+ employees. This executes a company's team vision or simply supports the growing demand of an already established sales team.

RangeForce is one of the leading cyber-skills & tools training platform in a virtual, hands on experience for cybersecurity professionals. Battle Fortress, our configured cybersecurity training range is the only one of it's kind. Lead strategic direction and closing of business with key Fortune 250 accounts. Manage executive level relationships with Fortune 250 clients including top global cybersecurity leadership teams. Accolades include closing the largest deal in the company and bringing on a majority of our marquis Fortune 100 customers.

VP Sales - Leading a team of 22 in Sales Operations, Sales Representatives and Marketing with a team of 4 managers covering 6 BDRs and 10 Inside Sales Representatives in the US and the UK. Success through Salesforce & HubSpot Marketing integration, Digital Advertising and Brass Tack Sales systems. The inside sales reps cover a full cycle of the pre-sales to closing process with a consistent closing activity. The BDRs book the highest number and quality meetings in the cybersecurity market. With an appropriate emphasis on Fortune 1000, Global 2000, Enterprise and SME demos. The BDR team covers the research, sequencing, scheduling, tracking and scoring the demos for the whole company. The revenue operations consists of a full stack digital marketing, outbound and inbound lead activation using integrated HubSpot and Salesforce plan to provide instant activity to the business development team for action.

Lead a team of 6 BDRs and 2 Inside Sales Representatives. Full cycle/tack of the pre-sales to SMB closing process. Leading the research, sequencing, scheduling for the SMB and enterprise sales representatives. Then leading the SMB/Inside sales team to demo and close business. Consistently exceeding quota on meetings booked & Inside/SMB sales closed. Training green SDRs to successfully booking & sitting meetings. Then promoting Insides/SMB sales representatives from the SDR team to closing sales.

Responsible for a full sales cycle to cybersecurity teams for an immersive cyber skills platform. This involves prospecting, cold calling, conference attendance, pitching, follow up and closing the sale.

Creating leads and scheduling demonstrations for the leadership of the company.

Provided advisory direction on the sales funnel, sales process, outbound strategy, and CRM structure. Increased the demo bookingIncreased overall salesOptimized sales representatives' processOptimized the CRMCreated and optimized outbound strategy

Lead all outbound sales and sales development for to Fortune 1000 companies, universities and advertising agencies.

Lead the digital marketing & advertising for properties owned by BrainBox.

Sales consulting, digital marketing, and social media agency.

Built relationships for online television advertising and distribution calling on International Brands and Advertising Agencies. Co-Authored the direction of the network deliverables to align with advertising needs. - Launched the 1st Online TV Station for Emmis Radio/Hot 97, the largest Hip Hop Radio Station.- Launched the 1st Hispanic Online TV Music Station for Scion.

Lead the direction, development and launch of the social media network as an equal part of a 5 person team. Lead the advertising sales team in calling on the top brands and advertising agencies in New York and Los Angeles.

Co-Founded the company and lead the development of entry-level recruiters while filling an average of 4 positions a month for during my tenure.

Responsible for Full Cycle Executive Search Services including research, recruitment and CRM; from client development to candidate sourcing, initial screening and qualifying, interviewing candidates, client and candidate maintenance, coordinating interviews and process, post-client follow ups, negotiating compensation packages and checking references.·Primary industry focus was in Sales Force Building and Construction.·Sourced candidates through direct cold calling, networking, referrals, internet research, on-line postings and internal database research.